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Hi, I’m Carolina Reyes Estrada, a Brand & Illustration Designer with 5+ years of experience creating illustration-led brand identities, marketing assets, and digital content for startups and e-commerce brands. I specialize in visual storytelling, content design, and email marketing visuals, and I thrive in remote collaborations with founders and marketing teams to deliver cohesive brand systems and support campaign launches while driving audience engagement across digital channels. I’ve worked with diverse teams to build cohesive brand identities, landing page visuals, storytelling modules, and email templates. I’m passionate about clear visual hierarchy, cross-channel consistency, and translating complex ideas into engaging visuals that resonate with audiences online.…Hi, I’m Carolina Reyes Estrada, a Brand & Illustration Designer with 5+ years of experience creating illustration-led brand identities, marketing assets, and digital content for startups and e-commerce brands. I specialize in visual storytelling, content design, and email marketing visuals, and I thrive in remote collaborations with founders and marketing teams to deliver cohesive brand systems and support campaign launches while driving audience engagement across digital channels. I’ve worked with diverse teams to build cohesive brand identities, landing page visuals, storytelling modules, and email templates. I’m passionate about clear visual hierarchy, cross-channel consistency, and translating complex ideas into engaging visuals that resonate with audiences online.

Carolina Reyes Estrada

Artist, Freelance Digital Illustrator, Children’s Book Illustrator, +6

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Hi, I’m Carolina Reyes Estrada, a Brand & Illustration Designer with 5+ years of experience creating illustration-led brand identities, marketing assets, and digital content for startups and e-commerce brands. I specialize in visual storytelling, content design, and email marketing visuals, and I thrive in remote collaborations with founders and marketing teams to deliver cohesive brand systems and support campaign launches while driving audience engagement across digital channels. I’ve worked with diverse teams to build cohesive brand identities, landing page visuals, storytelling modules, and email templates. I’m passionate about clear visual hierarchy, cross-channel consistency, and translating complex ideas into engaging visuals that resonate with audiences online.…Hi, I’m Carolina Reyes Estrada, a Brand & Illustration Designer with 5+ years of experience creating illustration-led brand identities, marketing assets, and digital content for startups and e-commerce brands. I specialize in visual storytelling, content design, and email marketing visuals, and I thrive in remote collaborations with founders and marketing teams to deliver cohesive brand systems and support campaign launches while driving audience engagement across digital channels. I’ve worked with diverse teams to build cohesive brand identities, landing page visuals, storytelling modules, and email templates. I’m passionate about clear visual hierarchy, cross-channel consistency, and translating complex ideas into engaging visuals that resonate with audiences online.

Available to hire

Hi, I’m Carolina Reyes Estrada, a Brand & Illustration Designer with 5+ years of experience creating illustration-led brand identities, marketing assets, and digital content for startups and e-commerce brands. I specialize in visual storytelling, content design, and email marketing visuals, and I thrive in remote collaborations with founders and marketing teams to deliver cohesive brand systems and support campaign launches while driving audience engagement across digital channels.

I’ve worked with diverse teams to build cohesive brand identities, landing page visuals, storytelling modules, and email templates. I’m passionate about clear visual hierarchy, cross-channel consistency, and translating complex ideas into engaging visuals that resonate with audiences online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Work Experience

Imagery Research Specialist at GetYourGuide (Freelance)

January 1, 2024 - January 1, 2025

Curated, selected, and retouched imagery for editorial travel content aligned with brand guidelines. Supported SEO performance, visual storytelling, and large-scale content libraries through on-brand imagery.

Graphic Design Intern at Trehouse Barcelona

January 1, 2022 - January 1, 2023

Created social media, catalog, and corporate design assets supporting brand consistency.

Freelance Brand & Illustration Designer at Remote (Freelance)

January 1, 2022 - Present

Designed illustration-led branding, marketing visuals, and content assets for web, email, and social platforms across multiple industries. Developed cohesive brand systems, landing page visuals, storytelling modules, and email marketing templates. Collaborated closely with founders and marketing teams on campaign launches and ongoing digital strategies. Strengthened brand consistency and visual identity across multi-channel communication. Increased audience engagement through visually optimized content and clear visual hierarchy.

Marketing Strategist & Graphic Designer at Cosmocookies

January 1, 2021 - January 1, 2022

Designed multi-channel campaign assets for product launches and seasonal promotions. Optimized Shopify homepage imagery and brand visuals to improve product presentation and cohesion. Contributed to a 35% revenue increase, 25% follower growth, and 10% engagement increase through cohesive campaign design and visual storytelling.