Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States. Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories. Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives. What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.

Arthur M Arques Luz

Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States. Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories. Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives. What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.

Available to hire

Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States.

Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories.

Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives.

What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Performance Marketing Specialist – Paid search at Emma - The Sleep Company (E-Commerce Sleep Products)
January 1, 2025 - December 1, 2025
Managed and optimized Paid Search campaigns across multiple international markets (Colombia, Ireland, Portugal); oversaw campaign structure, budgets, and keyword strategies; analyzed campaign performance using internal dashboards, Google Ads, GA4, Microsoft Ads, and Tableau; drove data-driven decisions and optimized campaigns across mattresses, pillows, toppers, and bedding products to improve ROAS and support global e-commerce revenue growth.
Freelance Consultant (Business) at Remote
July 1, 2022 - December 1, 2023
Participated in development of marketing strategies for Água Camelo’s, a Brazilian impact startup, across social media platforms; assisted in development and closure of residential real estate deals in Portugal.
Business Development Representative at Spectrum VoIP (Phone Service Provider)
February 1, 2021 - February 1, 2022
Led identification of B2B client prospects through market research and lead-generation strategies; established and cultivated relationships with prospective clients, increasing engagement; implemented CRM best practices focused on sales growth and business expansion.
Production Assistant at Communication Research Institute of WPU (Media Entrepreneurial Center)
August 1, 2016 - December 1, 2020
Leveraged digital marketing tools and social media platforms to promote content and engage audiences; collaborated in development of branded content and organization of special events; managed multiple projects concurrently.
Crew Member (Director and Camera Operator) at Communication Research Institute of WPU (Media Entrepreneurial Center)
August 1, 2016 - December 1, 2020
Managed and filmed live broadcast operations, including coverage for ESPN 3; developed and managed relationships with volunteers and USA National Soccer Association chapters to coordinate charity events.

Education

Post Graduation in Digital Marketing at INSTITUTO UNIVERSITÁRIO DE LISBOA (ISCTE)
January 1, 2024 - July 1, 2024
Bachelor of Arts in Digital Communications at WILLIAM PENN UNIVERSITY (WPU)
August 1, 2016 - December 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services