Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States. Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories. Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives. What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.…

Arthur M Arques Luz

Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States. Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories. Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives. What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.…

Available to hire

Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States.

Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories.

Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives.

What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Performance Marketing Specialist – Paid search at Emma - The Sleep Company (E-Commerce Sleep Products)
January 1, 2025 - December 1, 2025
Managed and optimized Paid Search campaigns across multiple international markets (Colombia, Ireland, Portugal); oversaw campaign structure, budgets, and keyword strategies; analyzed campaign performance using internal dashboards, Google Ads, GA4, Microsoft Ads, and Tableau; drove data-driven decisions and optimized campaigns across mattresses, pillows, toppers, and bedding products to improve ROAS and support global e-commerce revenue growth.
Freelance Consultant (Business) at Remote
July 1, 2022 - December 1, 2023
Participated in development of marketing strategies for Água Camelo’s, a Brazilian impact startup, across social media platforms; assisted in development and closure of residential real estate deals in Portugal.
Business Development Representative at Spectrum VoIP (Phone Service Provider)
February 1, 2021 - February 1, 2022
Led identification of B2B client prospects through market research and lead-generation strategies; established and cultivated relationships with prospective clients, increasing engagement; implemented CRM best practices focused on sales growth and business expansion.
Crew Member (Director and Camera Operator) at Communication Research Institute of WPU (Media Entrepreneurial Center)
August 1, 2016 - December 1, 2020
Managed and filmed live broadcast operations, including coverage for ESPN 3; developed and managed relationships with volunteers and USA National Soccer Association chapters to coordinate charity events.
Production Assistant at Communication Research Institute of WPU (Media Entrepreneurial Center)
August 1, 2016 - December 1, 2020
Leveraged digital marketing tools and social media platforms to promote content and engage audiences; collaborated in development of branded content and organization of special events; managed multiple projects concurrently.

Education

Post Graduation in Digital Marketing at INSTITUTO UNIVERSITÁRIO DE LISBOA (ISCTE)
January 1, 2024 - July 1, 2024
Bachelor of Arts in Digital Communications at WILLIAM PENN UNIVERSITY (WPU)
August 1, 2016 - December 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services