Hello, my name is Arthur Marques Luz. I’m a digital marketing professional with a background in performance marketing, business development, and digital communications. I hold a Post-Graduate degree in Digital Marketing from ISCTE in Lisbon and a Bachelor’s degree in Digital Communications from William Penn University in the United States.
Most recently, I worked as a Performance Marketing Intern at Emma – The Sleep Company, where I managed and optimized paid search campaigns across international markets including Portugal, Ireland, and Colombia. In this role, I worked with platforms such as Google Ads and Microsoft Ads, and used tools like Google Analytics 4 and Tableau to analyze campaign performance, identify growth opportunities, and improve return on ad spend across several e-commerce product categories.
Prior to this, I gained experience in business development and consulting, where I developed strong analytical, communication, and client relationship skills while supporting marketing strategy and business growth initiatives.
What sets me apart is my ability to combine data-driven decision making with a strong understanding of marketing strategy and client needs. Having worked in international environments and across both marketing and business roles, I bring a structured, results-focused approach to solving problems and driving growth.
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