AS

Abhishek Singh

Available to hire

I am a dynamic Social Media Executive focused on education, passionate about turning school stories into engaging digital experiences.

About

I am a dynamic Social Media Executive focused on education, passionate about turning school stories into engaging digital experiences. I specialize in end-to-end content creation, from strategy and scripting to shooting and editing high-quality video, with a knack for elevating brand visibility across campuses.

With a performing arts background and a modern edge in Generative AI, I craft compelling digital stories that celebrate student achievements, academics, and school culture. I thrive on collaborating with faculty, choreographing performances, and turning real-time moments into shareable moments that resonate with audiences online.

  • 9 years' experience
  • Joined April 2026

Languages

  • EnglishFluent
  • HindiAdvanced
  • Panjabi, PunjabiAdvanced

Industry experience

  • Education
  • Media & Entertainment

Work experience· 5 roles

Social Media Executive · GD Goenka World School, SohnaApr 2025 – Present · 1 yr 8 mos

Shot, edited, and managed daily social media content across Instagram, Facebook, YouTube and LinkedIn to showcase school events, academics, and student achievements. Developed and executed daily content strategies across platforms that increased online engagement and brand visibility. Collaborated with faculty to create educational, informative, and promotional digital content. Conceptualized stage visuals for annual day performances and trained students for inter-school and in-house dance competitions. Captured real-time moments and curated highlights reflecting school culture; leveraged Generative AI for ideation and storytelling. Managed digital content for the school’s events and accreditation-related visits.

Social Media Specialist · Teachers’ Vision, ChandigarhSep 2024 – Mar 2025 · 7 mos

Designed and executed social media content strategies, increasing institute online presence and engagement. Analyzed Google Ads and social media campaign performance metrics and adjusted strategies to meet objectives. Managed content calendars, ensuring timely delivery of engaging posts. Edited high-quality video and graphic content for YouTube, Instagram, and other platforms, ensuring seamless transitions, audio synchronization, and visual effects. Helped monetize the institute’s YouTube channel by achieving required subscribers and watch time. Managed end-to-end production, from concept and filming to post-production editing and publishing. Used Generative AI tools for ideation, creative concepts, and storytelling.

Senior Choreographer/Skill Head · YS Group, BarnalaJan 2019 – Sep 2024 · 5 yrs 9 mos

Founded and led YS Dance Crew, a team of top dancers representing the school at internal and external events, managing choreography, rehearsals, and performances. Created original dance routines, plays, and musicals for different classes according to skill level and performance plans. Planned, coordinated, and executed school events, implementing creative concepts and themes. Created a skill-based curriculum to ensure efficient and effective operations. Led a team to develop and showcase specialized skills in competitions and events. Produced and edited promotional videos showcasing the school’s ethos, generating positive community feedback.

Cinema Dancer · Bollywood, MumbaiApr 2018 – Aug 2018 · 5 mos
Senior Choreographer/Instructor · One Step Ahead Dance Studio, DhuriJun 2016 – Feb 2018 · 1 yr 9 mos

Education

Bachelor of Arts · Punjabi University2015 – 2026

Certifications and awards

Dance Training2012 – 2016
International Dance Workshop2016
Acting Course2021 – 2026

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