Available to hire
I am a dynamic Social Media Executive focused on education, passionate about turning school stories into engaging digital experiences. I specialize in end-to-end content creation, from strategy and scripting to shooting and editing high-quality video, with a knack for elevating brand visibility across campuses.
With a performing arts background and a modern edge in Generative AI, I craft compelling digital stories that celebrate student achievements, academics, and school culture. I thrive on collaborating with faculty, choreographing performances, and turning real-time moments into shareable moments that resonate with audiences online.
Experience Level
Language
English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced
Work Experience
Social Media Executive at GD Goenka World School, Sohna
April 1, 2025 - PresentShot, edited, and managed daily social media content across Instagram, Facebook, YouTube and LinkedIn to showcase school events, academics, and student achievements. Developed and executed daily content strategies across platforms that increased online engagement and brand visibility. Collaborated with faculty to create educational, informative, and promotional digital content. Conceptualized stage visuals for annual day performances and trained students for inter-school and in-house dance competitions. Captured real-time moments and curated highlights reflecting school culture; leveraged Generative AI for ideation and storytelling. Managed digital content for the school’s events and accreditation-related visits.
Social Media Specialist at Teachers’ Vision, Chandigarh
September 1, 2024 - March 1, 2025Designed and executed social media content strategies, increasing institute online presence and engagement. Analyzed Google Ads and social media campaign performance metrics and adjusted strategies to meet objectives. Managed content calendars, ensuring timely delivery of engaging posts. Edited high-quality video and graphic content for YouTube, Instagram, and other platforms, ensuring seamless transitions, audio synchronization, and visual effects. Helped monetize the institute’s YouTube channel by achieving required subscribers and watch time. Managed end-to-end production, from concept and filming to post-production editing and publishing. Used Generative AI tools for ideation, creative concepts, and storytelling.
Senior Choreographer/Skill Head at YS Group, Barnala
January 1, 2019 - September 1, 2024Founded and led YS Dance Crew, a team of top dancers representing the school at internal and external events, managing choreography, rehearsals, and performances. Created original dance routines, plays, and musicals for different classes according to skill level and performance plans. Planned, coordinated, and executed school events, implementing creative concepts and themes. Created a skill-based curriculum to ensure efficient and effective operations. Led a team to develop and showcase specialized skills in competitions and events. Produced and edited promotional videos showcasing the school’s ethos, generating positive community feedback.
Cinema Dancer at Bollywood, Mumbai
April 1, 2018 - August 1, 2018Picked up choreography moves quickly and incorporated changes flexibly. Developed professional relationships with dance professionals, choreographers, and performers by active listening and effective communication. Mixed voices, music and taped sound effects for live performances and pre-recorded events.
Senior Choreographer/Instructor at One Step Ahead Dance Studio, Dhuri
June 1, 2016 - February 1, 2018Generated weekly lesson plans covering stretching, conditioning, warm-ups and routines. Built strong professional relationships with students and families to promote a safe environment. Implemented creative and challenging choreography to push students to the next level. Choreographed performances for individuals and groups.
Education
Bachelor of Arts at Punjabi University
April 1, 2015 - April 9, 2026Qualifications
Dance Training
June 1, 2012 - December 1, 2016International Dance Workshop
October 1, 2016 - October 1, 2016Acting Course
January 1, 2021 - April 9, 2026Industry Experience
Education, Media & Entertainment
Experience Level
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Gurugram today.