Digital Marketing Executive at Magnus Digital Sdn Bhd

Developed monthly content calendars and created engaging multi-platform social media content and copy. Planned, launched, and optimized Meta (Facebook and Instagram) campaigns across Awareness, Engagement, and Lead Generation using Ads Manager. Drove qualified lead generation by increasing website traffic, social media engagement, and website sign-ups, supporting customer acquisition. Analyzed performance metrics including ad spend, CTR, CPL, reach, clicks, and conversions and provided data-driven recommendations with monthly reports. Created advertising concepts, campaign messaging, and persuasive ad copy, collaborating with the creative team on campaign execution and visual direction. Built pitch decks and social media proposals with content pillars, mockups, copy ideas, competitor analysis, and platform-specific strategies for client acquisition.

Digital Marketing & Sales Executive at Universal Business Academy

Managed multi-platform social media campaigns across Facebook, Instagram, LinkedIn, and YouTube using Meta Business Suite. Produced video content and marketing materials contributing to a 15% increase in online reach within 3 months and supported sales presentations and partnership proposals. Developed blog content and executed email marketing campaigns to enhance brand awareness and engagement. Conducted 40–50 daily sales prospecting calls and organized webinars that converted prospects into confirmed course enrolments.