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Creative music producer, curator, painter, video producer, and creative project manager. Experienced collaborating with fashion brands, creative agencies, filmmakers, and production teams to develop music that strengthens storytelling and brand identity. Runs an independent creative brand and contributes as songwriter/producer across major releases, while also directing and editing branded visual content for music rollouts, live events, and editorial features.…Creative music producer, curator, painter, video producer, and creative project manager. Experienced collaborating with fashion brands, creative agencies, filmmakers, and production teams to develop music that strengthens storytelling and brand identity. Runs an independent creative brand and contributes as songwriter/producer across major releases, while also directing and editing branded visual content for music rollouts, live events, and editorial features.

Basm

Music Producer, DJ, Songwriter, +2

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Creative music producer, curator, painter, video producer, and creative project manager. Experienced collaborating with fashion brands, creative agencies, filmmakers, and production teams to develop music that strengthens storytelling and brand identity. Runs an independent creative brand and contributes as songwriter/producer across major releases, while also directing and editing branded visual content for music rollouts, live events, and editorial features.…Creative music producer, curator, painter, video producer, and creative project manager. Experienced collaborating with fashion brands, creative agencies, filmmakers, and production teams to develop music that strengthens storytelling and brand identity. Runs an independent creative brand and contributes as songwriter/producer across major releases, while also directing and editing branded visual content for music rollouts, live events, and editorial features.

Next availability:

October 1, 2026

Kitchener, Canada

Creative music producer, curator, painter, video producer, and creative project manager. Experienced collaborating with fashion brands, creative agencies, filmmakers, and production teams to develop music that strengthens storytelling and brand identity.

Runs an independent creative brand and contributes as songwriter/producer across major releases, while also directing and editing branded visual content for music rollouts, live events, and editorial features.

Skills

Music Video

Branding

Experience Level

Music Video

Expert

Branding

Expert

Work Experience

Creative Director & Multimedia Artist at Holly’s Neighbourhood

May 1, 2026 - Present

Curates “Painted Rhythms,” a mixed-media exhibition spanning painting, video, audio, and live performance art. Developed the “$1 starting bid” auction concept to democratize access to original art. Exhibition runs June 13–September 18, 2026 with a companion audio release “painted_rhythms” rolling out from July 7, 2026.

Songwriter & Music Producer at Canada Soccer World Cup Album

March 1, 2025 - June 1, 2026

Contributed writing and production to “El Dorado” (Track 7) alongside Grammy Award-winning producer Boi-1da and Canadian Songwriters Hall of Fame Breakthrough Songwriter Zale. The album includes artists such as Nelly Furtado and The Tragically Hip. Also served as On-Set DJ & Background Dancer in Nelly Furtado & Boi-1da’s “Electric Circus” music video, and directed/edited behind-the-scenes video series for the album rollout.

Creative Partner & Music Producer at Brain on Plants

March 1, 2025 - Present

DJ’d the brand’s Volume 1 Runway at Billy Bishop airport; edited and scored the Volume 1 runway film. Produced music score and soundscape for the “Diva” editorial, and created a sonic logo for branded materials.

DJ at Residencies & Live Performances

January 1, 2023 - Present

Weekly DJ residency at Holly’s Neighbourhood Café (Kitchener, ON). Ongoing DJ residency at a Toronto restaurant venue (now closed). DJ for weddings (Something Blue, Kitchener) and sets for bar/café nights, live events, fashion shows, and large outdoor festivals.

Music Producer, Artist & Creative Director at artistbasm

April 1, 2020 - Present

Managed production budgets up to $25,000 CAD across video shoots, overseeing crew, locations, equipment, and post. Built an independent creative brand generating 500k+ music streams, 10,000+ Shazams, and 300+ radio plays with international editorial recognition. Produced/edited short- and long-form video for YouTube, Instagram, and TikTok, managed paid Meta campaigns for music releases and live events, and directed music videos, rollout campaigns, cover art, and visual branding.