Hi, I’m Aleksandra—a creative and intuitive UX/UI designer with a passion for turning brand ideas into engaging digital experiences. I bring 3+ years of cross-functional work across marketing, visual design, and product design. A former kindergarten teacher turned design strategist, I blend empathy, clarity, and visual storytelling to craft experiences that connect with people. I thrive in startup environments and collaborate across B2C and B2B tech, wellness brands, and campaign-driven projects, from ideation to prototyping and production of marketing assets. I love integrating AI tools to accelerate delivery, build scalable design systems, and measure impact through engagement and ROI.

Aleksandra Janicijevic

PRO

Hi, I’m Aleksandra—a creative and intuitive UX/UI designer with a passion for turning brand ideas into engaging digital experiences. I bring 3+ years of cross-functional work across marketing, visual design, and product design. A former kindergarten teacher turned design strategist, I blend empathy, clarity, and visual storytelling to craft experiences that connect with people. I thrive in startup environments and collaborate across B2C and B2B tech, wellness brands, and campaign-driven projects, from ideation to prototyping and production of marketing assets. I love integrating AI tools to accelerate delivery, build scalable design systems, and measure impact through engagement and ROI.

Available to hire

Hi, I’m Aleksandra—a creative and intuitive UX/UI designer with a passion for turning brand ideas into engaging digital experiences. I bring 3+ years of cross-functional work across marketing, visual design, and product design. A former kindergarten teacher turned design strategist, I blend empathy, clarity, and visual storytelling to craft experiences that connect with people. I thrive in startup environments and collaborate across B2C and B2B tech, wellness brands, and campaign-driven projects, from ideation to prototyping and production of marketing assets. I love integrating AI tools to accelerate delivery, build scalable design systems, and measure impact through engagement and ROI.

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Language

English
Fluent
German
Fluent

Work Experience

Marketing & UX/UI Designer (Freelance) at Kurve
November 1, 2023 - October 31, 2025
Delivered performance-driven marketing and brand design assets for tech clients using research, AI tools, and iterative design. • Increased app download revenue by 40% through data-driven App Store slide variations and CPP optimizations. • Designed paid ad creatives and landing pages using scientific research insights to maximize engagement and ROI. • Refreshed brand identities and websites, directly supporting improved customer retention and acquisition. • Applied AI tools to accelerate production speed and elevate concept quality. • Secured repeat work through consistently high-quality, results-oriented design delivery.
Social Creative & Content Strategist at Kurve
May 22, 2024 - February 16, 2025
Created visually impactful, native-first organic content and community strategy for brand awareness campaigns. • Increased social media engagement and reach through high-performing static and motion content tailored to Meta’s algorithm. • Designed strategic content calendars and visuals that aligned with campaign goals and brand tone. • Boosted community interaction via proactive comment strategy and audience engagement. • Supported a campaign nominated for a Netty Award by delivering consistent visual excellence and storytelling.
UX Designer (Freelance) at trundl
November 1, 2023 - January 25, 2024
Led user research and UX strategy to uncover product opportunities in a B2B SaaS environment. • Conducted user interviews with marketing professionals to extract JTBD and pain points. • Mapped user journeys and developed actionable “How Might We” problem statements. • Produced competitive analysis and positioning strategy to guide product direction. • Delivered clear research visualizations and insights that improved internal stakeholder alignment.
UI Designer (Freelance) at Rise Ritual App
October 1, 2023 - January 31, 2024
Designed the MVP experience and design system for a holistic wellness app. • Built user flows, sitemap, and app architecture to support a seamless onboarding experience. • Designed and documented a reusable component library in Figma with developer handoff specs. • Conducted usability tests, implemented design iterations, and refined UI interactions. • Received client recognition for delivery speed, quality, and communication.
Graphic Designer at The Marketer
October 1, 2022 - May 24, 2023
Handled all creative direction and design execution across client brands and formats. • Created high-quality visual assets for web, print, pitch decks, and social media. • Managed complex workflows as the sole designer across multiple client deliverables. • Maintained design consistency and quality under rapidly changing conditions. • Built scalable design templates to improve turnaround time and brand cohesion.
Graphic Designer at artiva sports
May 26, 2022 - September 30, 2023
Designed apparel and branding for clients in the sports and events industry. • Delivered high-impact designs for clients like Toyota with no revision required. • Created print-ready sportswear mockups and promotional materials under tight deadlines. • Developed creative design solutions that met both brand and production needs.
Freelance UX/UI and Brand Designer at ArtsyAleksDesigns
January 1, 2022 - Present
Blending UX/UI expertise, and holistic brand strategy to craft authentic, high-impact online identities and products.
Marketing & UX/UI Designer at Kurve
October 1, 2025 - October 1, 2025
Delivered performance-driven marketing and brand design assets for tech clients using research, AI tools, and iterative design.
UX/UI Designer (Freelance)
December 31, 2022 - December 31, 2022
Provided cross-functional UX/UI design for B2B/B2C clients including branding, marketing collateral, and product design.

Education

UX/UI Design at Ironhack
June 1, 2023 - August 11, 2023
Graphic Design at OFG - Online Schule für Gestaltung
December 1, 2020 - May 1, 2022
Featured by the school for final thesis project: YUNI Magazine Interview (DE) https://ofg-studium.de/beitrag/abschlussarbeit/meine-abschlussarbeit-in-grafikdesign-an-der-ofg-magazin-yuni/
Pre-Design Foundation at GBS SG Vorkurs für Jugendliche
August 26, 2025 - August 26, 2025
UX/UI Design at Ironhack
January 11, 2030 - November 21, 2025
Graphic Design at OFG - Online Schule für Gestaltung
January 11, 2030 - November 21, 2025
Pre-Design Foundation at GBS SG
January 11, 2030 - November 21, 2025

Qualifications

Best German Speaking UX Writer to hire on Contra in 2025
August 26, 2025 - August 26, 2025
https://contra.com/hire/german-speaking-ux-copywriters?featuredUserProfileId=WyJVc2VyUHJvZmlsZSIsMzQ3MTU2MDZd

Industry Experience

Financial Services, Education, Healthcare, Media & Entertainment, Professional Services, Other, Software & Internet