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I am a marketing and communications professional with 11 years of experience, working mainly with sales promotions, digital campaigns, strategic planning, and building brand awareness. Throughout my career, I have worked in different places such as publicity agencies, big companies, and startups. This gave me a complete view of marketing and how it works in different environments. It also helped me become more flexible, strategic, and able to adapt quickly. My background includes managing important projects such as rebranding, product launches, market research, and e-commerce platform development. In addition, I have been responsible for managing digital campaigns, creating creative content, and planning strategies to increase sales and attract new customers. I have a Bachelor’s degree in Social Communication with an emphasis on Public Relations and a postgraduate degree in Strategic Marketing and Corporate Communication. Marketing is my passion, and I am always ready to face new challenges!…I am a marketing and communications professional with 11 years of experience, working mainly with sales promotions, digital campaigns, strategic planning, and building brand awareness. Throughout my career, I have worked in different places such as publicity agencies, big companies, and startups. This gave me a complete view of marketing and how it works in different environments. It also helped me become more flexible, strategic, and able to adapt quickly. My background includes managing important projects such as rebranding, product launches, market research, and e-commerce platform development. In addition, I have been responsible for managing digital campaigns, creating creative content, and planning strategies to increase sales and attract new customers. I have a Bachelor’s degree in Social Communication with an emphasis on Public Relations and a postgraduate degree in Strategic Marketing and Corporate Communication. Marketing is my passion, and I am always ready to face new challenges!

ARUANA VAZ

Brand Strategist, Growth Marketer, Content Strategist, +5

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I am a marketing and communications professional with 11 years of experience, working mainly with sales promotions, digital campaigns, strategic planning, and building brand awareness. Throughout my career, I have worked in different places such as publicity agencies, big companies, and startups. This gave me a complete view of marketing and how it works in different environments. It also helped me become more flexible, strategic, and able to adapt quickly. My background includes managing important projects such as rebranding, product launches, market research, and e-commerce platform development. In addition, I have been responsible for managing digital campaigns, creating creative content, and planning strategies to increase sales and attract new customers. I have a Bachelor’s degree in Social Communication with an emphasis on Public Relations and a postgraduate degree in Strategic Marketing and Corporate Communication. Marketing is my passion, and I am always ready to face new challenges!…I am a marketing and communications professional with 11 years of experience, working mainly with sales promotions, digital campaigns, strategic planning, and building brand awareness. Throughout my career, I have worked in different places such as publicity agencies, big companies, and startups. This gave me a complete view of marketing and how it works in different environments. It also helped me become more flexible, strategic, and able to adapt quickly. My background includes managing important projects such as rebranding, product launches, market research, and e-commerce platform development. In addition, I have been responsible for managing digital campaigns, creating creative content, and planning strategies to increase sales and attract new customers. I have a Bachelor’s degree in Social Communication with an emphasis on Public Relations and a postgraduate degree in Strategic Marketing and Corporate Communication. Marketing is my passion, and I am always ready to face new challenges!

Available to hire

I am a marketing and communications professional with 11 years of experience, working mainly with sales promotions, digital campaigns, strategic planning, and building brand awareness. Throughout my career, I have worked in different places such as publicity agencies, big companies, and startups. This gave me a complete view of marketing and how it works in different environments. It also helped me become more flexible, strategic, and able to adapt quickly. My background includes managing important projects such as rebranding, product launches, market research, and e-commerce platform development. In addition, I have been responsible for managing digital campaigns, creating creative content, and planning strategies to increase sales and attract new customers. I have a Bachelor’s degree in Social Communication with an emphasis on Public Relations and a postgraduate degree in Strategic Marketing and Corporate Communication. Marketing is my passion, and I am always ready to face new challenges!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Head of Marketing & Strategy (Volunteer) at University Canada West

January 1, 2026 - Present

Lead the planning and direction of all marketing activities for the UCW Networking Club, defining how events and campaigns are communicated across the student community. Define key messages for each event and plan promotion channels across social media. Create campaign plans and coordinate the marketing team by assigning tasks and deadlines. Support content creation with direction and feedback, ensuring alignment with brand and organizational goals. Write and send email communications to the student database.

Sr. Marketing Manager at Supley Group

July 1, 2023 - October 1, 2024

Developed influencer and community marketing strategies, driving 11% growth in e-commerce revenue. Managed influencer programs and campaigns, engaging 30,000+ influencers and increasing brand reach. Planned integrated marketing campaigns aligned with promotions, branding, and product launches. Monitored performance metrics and optimized strategies to improve engagement, retention, and sales.

Marketing Specialist at Decoy Startup

April 1, 2022 - March 1, 2023

Led a team of two and structured the marketing function from the ground up, defining processes and KPIs. Developed product launch and digital strategies, contributing to the company's most successful campaign. Managed CRM implementation and campaign automation to improve lead generation. Achieved 55% growth in social media followers and led participation in ExpoInter, the largest agribusiness event in Latin America.

Sr. Marketing Manager at Bee Unique Company

November 1, 2019 - April 1, 2022

Structured the marketing function and optimized processes, improving operational efficiency. Planned and executed digital campaigns and content strategies to drive sales and brand awareness. Managed e-commerce operations, contributing to a 20% increase in revenue. Achieved 1,000%+ growth in social media followers and supported product launches, B2B initiatives, and supplier management.

Marketing Manager at Base3 Communication Agency

February 1, 2018 - August 1, 2019

Managed marketing projects, including social media, website, and promotional materials. Analyzed KPIs and optimized campaigns to improve performance and results. Executed trade marketing initiatives and events, supporting lead generation and business growth. Increased engagement by 50% in three months and generated 1,000+ leads per month.