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Hi, I’m Aruana Vaz. I’m a marketing professional with 11 years of experience across agencies, corporations, and startups, and I’m currently pursuing an MBA in Canada to deepen my strategic and data-driven marketing skills. I’m passionate about building strong brands, driving growth, and delivering measurable results through integrated marketing strategies. I specialize in strategic marketing, brand management, digital marketing, influencer and community marketing, and content creation. I’ve led campaigns that boosted e-commerce revenue, grew social media audiences, and improved engagement, while supporting product launches and B2B initiatives. I’m excited to bring my experience to new challenges and collaborate with teams to create impactful marketing programs.…Hi, I’m Aruana Vaz. I’m a marketing professional with 11 years of experience across agencies, corporations, and startups, and I’m currently pursuing an MBA in Canada to deepen my strategic and data-driven marketing skills. I’m passionate about building strong brands, driving growth, and delivering measurable results through integrated marketing strategies. I specialize in strategic marketing, brand management, digital marketing, influencer and community marketing, and content creation. I’ve led campaigns that boosted e-commerce revenue, grew social media audiences, and improved engagement, while supporting product launches and B2B initiatives. I’m excited to bring my experience to new challenges and collaborate with teams to create impactful marketing programs.

Aruana Vaz

Brand Strategist, Growth Marketer, Content Strategist

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Hi, I’m Aruana Vaz. I’m a marketing professional with 11 years of experience across agencies, corporations, and startups, and I’m currently pursuing an MBA in Canada to deepen my strategic and data-driven marketing skills. I’m passionate about building strong brands, driving growth, and delivering measurable results through integrated marketing strategies. I specialize in strategic marketing, brand management, digital marketing, influencer and community marketing, and content creation. I’ve led campaigns that boosted e-commerce revenue, grew social media audiences, and improved engagement, while supporting product launches and B2B initiatives. I’m excited to bring my experience to new challenges and collaborate with teams to create impactful marketing programs.…Hi, I’m Aruana Vaz. I’m a marketing professional with 11 years of experience across agencies, corporations, and startups, and I’m currently pursuing an MBA in Canada to deepen my strategic and data-driven marketing skills. I’m passionate about building strong brands, driving growth, and delivering measurable results through integrated marketing strategies. I specialize in strategic marketing, brand management, digital marketing, influencer and community marketing, and content creation. I’ve led campaigns that boosted e-commerce revenue, grew social media audiences, and improved engagement, while supporting product launches and B2B initiatives. I’m excited to bring my experience to new challenges and collaborate with teams to create impactful marketing programs.

Available to hire

Hi, I’m Aruana Vaz. I’m a marketing professional with 11 years of experience across agencies, corporations, and startups, and I’m currently pursuing an MBA in Canada to deepen my strategic and data-driven marketing skills. I’m passionate about building strong brands, driving growth, and delivering measurable results through integrated marketing strategies.

I specialize in strategic marketing, brand management, digital marketing, influencer and community marketing, and content creation. I’ve led campaigns that boosted e-commerce revenue, grew social media audiences, and improved engagement, while supporting product launches and B2B initiatives. I’m excited to bring my experience to new challenges and collaborate with teams to create impactful marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Marketing & Strategy (Volunteer) at University Canada West

January 1, 2026 - Present

Lead the planning and direction of all marketing activities for the UCW Networking Club, defining how events and campaigns are communicated across the student community. Define key messages for each event and plan promotion channels across social media. Create campaign plans and coordinate the marketing team by assigning tasks and deadlines. Support content creation with direction and feedback, ensuring alignment with brand and organizational goals. Write and send email communications to the student database.

Sr. Marketing Manager at Supley Group

July 1, 2023 - October 1, 2024

Developed influencer and community marketing strategies, driving 11% growth in e-commerce revenue. Managed influencer programs and campaigns, engaging 30,000+ influencers and increasing brand reach. Planned integrated marketing campaigns aligned with promotions, branding, and product launches. Monitored performance metrics and optimized strategies to improve engagement, retention, and sales.

Marketing Specialist at Decoy Startup

April 1, 2022 - March 1, 2023

Led a team of two and structured the marketing function from the ground up, defining processes and KPIs. Developed product launch and digital strategies, contributing to the company's most successful campaign. Managed CRM implementation and campaign automation to improve lead generation. Achieved 55% growth in social media followers and led participation in ExpoInter, the largest agribusiness event in Latin America.

Sr. Marketing Manager at Bee Unique Company

November 1, 2019 - April 1, 2022

Structured the marketing function and optimized processes, improving operational efficiency. Planned and executed digital campaigns and content strategies to drive sales and brand awareness. Managed e-commerce operations, contributing to a 20% increase in revenue. Achieved 1,000%+ growth in social media followers and supported product launches, B2B initiatives, and supplier management.

Marketing Manager at Base3 Communication Agency

February 1, 2018 - August 1, 2019

Managed marketing projects, including social media, website, and promotional materials. Analyzed KPIs and optimized campaigns to improve performance and results. Executed trade marketing initiatives and events, supporting lead generation and business growth. Increased engagement by 50% in three months and generated 1,000+ leads per month.