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I am a project and marketing professional with a strong focus on driving growth through structured execution, data-driven decision-making, and scalable content strategies. My experience spans digital marketing, social media management, product development, and project management, allowing me to bridge strategy and execution effectively. I have led end-to-end initiatives from market research and content planning to campaign execution and performance analysis, and ensuring alignment between user needs and business goals.…I am a project and marketing professional with a strong focus on driving growth through structured execution, data-driven decision-making, and scalable content strategies. My experience spans digital marketing, social media management, product development, and project management, allowing me to bridge strategy and execution effectively. I have led end-to-end initiatives from market research and content planning to campaign execution and performance analysis, and ensuring alignment between user needs and business goals.

Maulida Arum Cindra Kirani

Marketing Strategist, Project Manager, Digital Marketer, +3

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I am a project and marketing professional with a strong focus on driving growth through structured execution, data-driven decision-making, and scalable content strategies. My experience spans digital marketing, social media management, product development, and project management, allowing me to bridge strategy and execution effectively. I have led end-to-end initiatives from market research and content planning to campaign execution and performance analysis, and ensuring alignment between user needs and business goals.…I am a project and marketing professional with a strong focus on driving growth through structured execution, data-driven decision-making, and scalable content strategies. My experience spans digital marketing, social media management, product development, and project management, allowing me to bridge strategy and execution effectively. I have led end-to-end initiatives from market research and content planning to campaign execution and performance analysis, and ensuring alignment between user needs and business goals.

Available to hire

I am a project and marketing professional with a strong focus on driving growth through structured execution, data-driven decision-making, and scalable content strategies.

My experience spans digital marketing, social media management, product development, and project management, allowing me to bridge strategy and execution effectively. I have led end-to-end initiatives from market research and content planning to campaign execution and performance analysis, and ensuring alignment between user needs and business goals.

Skills

Language

Work Experience

Trivia Creator at Kopavogur, Iceland

December 1, 2024 - March 31, 2025

Managed a database of 20,000+ high-quality items across 100+ topics. Defined and implemented data-driven validation processes to verify quality standards and compliance with product requirements. Conducted research and fact-checking to guarantee product accuracy and relevance.

Digital Marketing at Banyumas, Indonesia

March 1, 2024 - August 31, 2024

Conducted market research to identify audience needs. Translated insights into campaign strategies aligned with business goals. Designed and tested marketing experiments to improve customer acquisition and product validation processes. Achieved Instagram engagement growth and follower gains within three months. Created and managed content roadmaps for Instagram and Twitter; collaborated with key opinion leaders; managed digital advertising.

Lead of Marketing and Multimedia at PT. Alpha Academy Indonesia

February 1, 2021 - February 1, 2024

Led marketing and multimedia for an education startup, enabling access to prep for the National Science Competition. Defined content product ideas and drove execution from concept to launch. Designed and implemented a robust social media strategy and ad campaigns; grew Instagram engagement substantially; collaborated with KOLs and managed digital advertising; created UI/UX designs and led the team through lifecycle milestones.

Mobile Developer at Bankit Academy (led by Google, Tokopedia, GoJek, Traveloka)

August 1, 2023 - January 31, 2024

Researched and built a mobile education app named 'Alpha Learn'. Created planning, budgeting calculations, and analysis; developed and maintained product app line strategies and production schedules. Managed product testing, troubleshooting, and iterative improvements.

IT Project Manager at Weslic Indonesia (NeoTech)

February 1, 2023 - July 31, 2023

Managed 6+ company projects within six months using Scrum methodology. Developed and maintained product strategies and roadmaps, including cost analysis, resource allocation, and timeline planning to optimize value delivery. Facilitated regular stakeholder engagement to define requirements, align priorities, and build consensus. Managed risks and resolved conflicts to maintain product vision and execution coherence.

Event Manager at VisTech Indonesia

April 1, 2022 - October 31, 2022

Created 3+ program/event concepts and plans within six months. Collaborated with teams to identify event needs; designed rules, TOs, mentor invitations, and supporting documents. Communicated with external speakers and mentors; managed and evaluated programs/events.

Chief Executive of Event at Yayasan Bangun Kecerdasan Bangsa (YBKBB)

November 1, 2022 - December 31, 2022

Created and managed an event plan; budgeting for event operations; coordinated internal and external parties. Served as a problem-solver for obstacles during event planning and execution.