Available to hire
I am a results-driven digital marketer with 13+ years of experience shaping multi-channel strategies that boost online visibility and revenue. I excel at leading cross-functional teams, turning data into actionable insights, and staying ahead of industry trends to deliver measurable growth.
In my roles, I focus on customer-centric experiences, brand storytelling, and performance marketing, always aiming to boost ROAS while maintaining brand integrity. I’m passionate about mentoring teams and collaborating with product, IT, and sales to drive lasting business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Hindi
Advanced
Work Experience
Digital Marketing Manager at Liberty Shoes Ltd
September 1, 2021 - PresentDesigned and executed a comprehensive digital marketing strategy aligned with business objectives, defining KPIs, improving online presence, and accelerating customer acquisition. Implemented SEO initiatives, planned and managed paid campaigns across Google Ads and other platforms, and optimized budgets for maximum ROI. Developed engaging social media strategies, led content creation for websites and blogs, and executed targeted email marketing with segmentation. Built influencer partnerships, implemented CRM-driven retention programs, and collaborated with e-commerce and IT teams to enhance the shopping experience and conversion rates.
Digital Marketing Manager at Liberty Shoes Ltd
September 1, 2021 - PresentDesigned and executed a comprehensive digital marketing strategy aligned with business objectives, defining KPIs and measurable goals to strengthen online presence and accelerate customer acquisition. Implemented and optimized SEO initiatives (keyword research, on-page enhancements) to boost organic rankings. Planned, launched, and managed paid advertising campaigns across Google Ads, Facebook Ads, and other platforms. Managed budgets, bid strategies, and ROI-focused optimizations. Developed engaging social media strategies, produced content across websites, blogs, and emails, and implemented CRM-driven personalization to improve retention. Built influencer partnerships, tracked performance, and collaborated with sales and IT to deliver integrated campaigns and improve conversions.
Digital Marketing Manager at Liberty Shoes Ltd
September 1, 2021 - PresentDesigned and executed a comprehensive digital marketing strategy aligned with business objectives, driving growth and brand visibility. Defined KPIs and measurable goals to strengthen online presence and accelerate customer acquisition. Implemented and optimized SEO initiatives, including keyword research and on-page enhancements. Planned, launched, and managed paid campaigns across Google Ads, Facebook Ads, and other platforms. Managed budgets, bid strategies, and continuously analyzed performance to maximize ROI. Led social media strategy, content creation for websites/blogs, and email marketing campaigns with advanced segmentation. Built influencer partnerships and CRM-driven loyalty programs. Collaborated with sales, product, and IT to improve user experience and conversions. Tracked performance and extracted actionable insights for ongoing optimization.
Digital Marketing Manager at Medisys Universal Pvt Ltd
August 31, 2021 - September 29, 2025Owned digital marketing best practices and optimized campaigns for brand websites and e-commerce partners. Translated business goals into targeted strategies and managed the complete campaign lifecycle. Developed creative digital assets aligned with market targets and customer profiles. Managed and optimized SEM, SMM, email, push notifications, display ads, video, and other revenue-generating campaigns. Conducted competitive analysis, built strategic partnerships, and drove ROI through 360-degree reporting and optimization. Improved conversion funnels, managed e-commerce budgets, and leveraged data to inform decisions. Proactively resolved technical SEO issues to maintain performance and user experience, while staying ahead with new SEO approaches and internal link-building to boost authority.
Digital Marketing Manager at Panaesha Capital Pvt Ltd
August 1, 2021 - September 29, 2025Monitored analytics platforms to track website traffic, user behavior, and campaign performance; generated actionable daily insights to guide decisions. Built multi-channel campaigns for brand and exchange platforms, including SEO, SEM, SMM, email, push notifications, and display/video advertising to drive revenue. Optimized conversion funnels via A/B testing, improved landing pages, and enhanced user experience. Established strategic partnerships with crypto influencers and managed loyalty programs to boost retention and lifetime value. Ensured brand consistency, coordinated cross-channel campaigns, and leveraged data-driven insights to maximize ROI.
Digital Marketing Manager at Panaesha Capital Pvt Ltd
August 1, 2021 - September 29, 2025Monitored analytics platforms to track website traffic, user behaviour, and campaign performance; generated daily insights to guide data-driven decisions. Developed and executed strategies to optimise the conversion funnel on the exchange platform, including A/B testing of landing pages and UI elements. Tracked customer feedback across social media and community forums, gathering insights and addressing concerns. Built strategic partnerships with key cryptocurrency influencers to expand brand reach and credibility. Designed customer loyalty programs to reward and retain active users. Ensured brand consistency and coordinated cross-channel campaigns for maximum engagement. Explored innovative technologies and market entry strategies for new regions; implemented internal link-building and SEO strategies to boost visibility. Led ROI-driven campaigns, managed budgets, and mentored team members.
Digital Marketing Manager at Easy Living Brands India LLP
February 28, 2018 - September 29, 2025Led cohesive digital marketing efforts from At to Z, orchestrating campaigns across content creation, SEO, websites, and online promotions. Drove targeted content and SEO mastery, enhanced landing pages for maximum visibility and conversions, and conducted in-depth competitive analysis to refine strategies. Built and optimized internal and external campaign communications, ensured brand consistency across channels, and championed data-driven decision making and ROIs.
Digital Marketing Manager at EasyLiving Brands India LLP
February 1, 2018 - September 29, 2025Led seamless campaign orchestration across digital channels, aligning with organizational goals and ensuring cohesive branding from AttoZ to final execution. Executed content and SEO strategies to improve visibility, developed end-to-end digital assets, and managed 360-degree campaign reporting. Implemented technically sound website optimization, landing pages, and UX enhancements to maximize reach and conversions. Fostered cross-team collaboration to drive innovation, ROAS, and market share.
Seamless Campaign Orchestration at EasyLiving Brands India LLP
February 1, 2018 - September 29, 2025Ensured cohesion and alignment to organizational goals across digital marketing initiatives. Engaged in content creation and SEO mastery, driving targeted results. Optimized websites and promotions, leveraging data-driven decisions, internal linking, and UX improvements. Led strategic partnerships, sponsorships, and affiliate programs. Delivered ROI through 360-degree campaign reporting and optimization. Built and mentored a high-performing team to execute strategic marketing initiatives and optimize conversion funnels for online sales.
Digital Marketing Manager at MediSys Universal Pvt Ltd
February 1, 2018 - September 29, 2025Developed digital marketing best practices and optimized campaigns for Brand Website & Ecommerce partners. Translated business goals into targeted strategies and managed the complete lifecycle of campaigns. Created digital assets aligned with market targets and customer profiles. Managed SEM, SMM, email, push notifications, display, video, and other revenue-generating campaigns. Conducted competitive analyses and built partnerships with sponsorships and affiliates to drive ROI. Led a high-performing team, drove cross-functional collaboration, and proposed innovative media buys and tech integrations to enhance performance.
Digital Marketing Manager at Bright Life Care Pvt. Ltd
July 31, 2016 - September 29, 2025Led a small SEO team and implemented end-to-end digital marketing tactics. Achieved measurable growth in organic traffic and keyword rankings, developed impactful keyword-focused content strategies, and optimized websites and landing pages for higher visibility and conversions. Provided in-depth SEO reporting, identified technical issues, and maintained a consistently positive brand image while pushing for continuous improvement in search performance.
SEO Team Lead at Nautech IT Solutions (Vijn IT Solutions)
May 1, 2015 - September 29, 2025Led SEO programs, developed internal linking strategies, and built high-quality SEO content plans. Conducted in-depth competitor research to identify growth opportunities and optimize on-page and technical SEO. Collaborated with cross-functional teams to align SEO with product and marketing objectives and improve search engine trust.
Digital Marketing Specialist at Tetra Media Pvt Ltd
September 1, 2012 - September 29, 2025Developed and executed digital marketing strategies across multiple channels, managed campaigns for clients, and tracked performance to optimize ROI. Coordinated content creation, SEO/SEM activities, and social media engagement. Built partnerships and analyzed competitive landscapes to inform strategy. Ensured brand consistency and contributed to creative asset production for campaigns.
SEO Executive / Web Master at Tetra Media Pvt Ltd
September 1, 2012 - September 29, 2025Directed SEO initiatives, including on-page optimization, site architecture improvements, and link-building strategies. Created and optimized content for search engines, monitored performance, and adjusted tactics to improve rankings and organic visibility.
Digital Marketing Executive at Midas IT Services India Pvt Ltd
October 1, 2009 - September 29, 2025Managed campaigns across Brand Website and Ecommerce partners. Translated business goals into targeted digital strategies and managed the complete campaign lifecycle. Developed creative digital assets aligned with market targets. Managed SEM, SMM, email, push notifications, display, video, and other revenue-generating campaigns.
Digital Marketing Executive at Midas IT Services India Pvt Ltd
March 1, 2009 - September 29, 2025Managed digital marketing initiatives for websites and e-commerce partners, translated business goals into targeted strategies, and developed creative digital assets aligned with market targets. Optimized SEM, SMM, email, push, and other campaigns to drive growth and profitability. Led campaign lifecycle from planning to execution, including content creation, SEO, and performance analysis.
Education
MBA (IT) at Karnatak State Open University
January 11, 2030 - January 1, 2014Bachelor of Arts (pass) at Agra University
January 11, 2030 - January 1, 2007Senior Secondary at CBSE
January 11, 2030 - January 1, 2004MBA (IT) at Karnataka State Open University
January 11, 2030 - January 1, 2014Bachelor of Arts (Pass) at Agra University
January 11, 2030 - January 1, 2007Senior Secondary at CBSE
January 11, 2030 - January 1, 2004MBA (IT) at Karnataka State Open University
January 11, 2030 - January 1, 2014Bachelor of Arts (pass) at Agra University
January 11, 2030 - January 1, 2007Senior Secondary at CBSE
January 11, 2030 - January 1, 2004Qualifications
MBA (IT)
January 11, 2030 - January 1, 2014Bachelor of Arts (Pass)
January 11, 2030 - January 1, 2007Senior Secondary
January 11, 2030 - January 1, 2004Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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