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I am a seasoned Marketing Professional with a proven track record of success, specializing in Social Media Management and Brand Development. With a results-driven approach, I excel in crafting purposeful brand strategies and compelling storytelling to achieve measurable and sustainable business objectives. My passion lies in leveraging the power of social media to build brand identity and equity, engaging audiences through meaningful narratives, and driving impactful business growth.…I am a seasoned Marketing Professional with a proven track record of success, specializing in Social Media Management and Brand Development. With a results-driven approach, I excel in crafting purposeful brand strategies and compelling storytelling to achieve measurable and sustainable business objectives. My passion lies in leveraging the power of social media to build brand identity and equity, engaging audiences through meaningful narratives, and driving impactful business growth.

Arushi Gupta

Social Media Freelancer, Digital Marketer, Copywriter, +5

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I am a seasoned Marketing Professional with a proven track record of success, specializing in Social Media Management and Brand Development. With a results-driven approach, I excel in crafting purposeful brand strategies and compelling storytelling to achieve measurable and sustainable business objectives. My passion lies in leveraging the power of social media to build brand identity and equity, engaging audiences through meaningful narratives, and driving impactful business growth.…I am a seasoned Marketing Professional with a proven track record of success, specializing in Social Media Management and Brand Development. With a results-driven approach, I excel in crafting purposeful brand strategies and compelling storytelling to achieve measurable and sustainable business objectives. My passion lies in leveraging the power of social media to build brand identity and equity, engaging audiences through meaningful narratives, and driving impactful business growth.

Available to hire

I am a seasoned Marketing Professional with a proven track record of success, specializing in Social Media Management and Brand Development. With a results-driven approach, I excel in crafting purposeful brand strategies and compelling storytelling to achieve measurable and sustainable business objectives. My passion lies in leveraging the power of social media to build brand identity and equity, engaging audiences through meaningful narratives, and driving impactful business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Work Experience

Social Media Marketing Manager at BodyLab Osteopathy

July 31, 2024 - August 29, 2025

Enhanced brand awareness and visibility through strategic social media marketing initiatives across Facebook, Instagram, LinkedIn, Google My Business, SEO website blogs, and newsletters, resulting in a 65-70% rise in engagement and interaction metrics. Executed holistic content management including developing monthly content calendars, content ideation and creation, copywriting, and drafting outreach programs for external collaborators. Performed content data analysis across social platforms to make data-driven decisions and amplify brand loyalty and recognition.

Marketing Manager at Bio Fashion Tech

July 1, 2024 - Present

Developed integrated marketing campaigns and social media strategies, achieving consistent messaging and measurable results, driving a 50% growth in organic social media engagement. Secured €25,000 in funding for an accelerator program by leading the end-to-end grant application. Managed operations including email communications, event coordination, and support for brand expansion initiatives. Spearheaded rebranding and social media strategies for Chic Fashic, Bio Fashion Tech’s sister brand, fostering key partnerships and collaborating with the CEO on strategic initiatives.

Marketing Manager at Diana Yanes Consulting

January 31, 2023 - August 29, 2025

Implemented strategies to boost brand awareness and cross-cultural communication through influencer marketing, social media campaigns, and comprehensive content management, resulting in a notable 40% surge in engagement metrics and PR mentions across Instagram, YouTube, and LinkedIn. Established partnerships with two prominent Italian footwear design clients, secured an Italian angel investor, and initiated collaboration with Startup Bootcamp Italia.

Sales and Marketing Manager at One Green

January 31, 2021 - August 29, 2025

Spearheaded the establishment of the Customer Support, Operations, and Marketing Department from the ground up during the pre-launch phase. Created master files for FAQs, customer outreach strategies, retention plans, and robust brand awareness strategy leveraging influencers and celebrities' database for brand visibility. Led vendor onboarding process, engaging in discussions and negotiations for mutually beneficial working relationships to welcome established brands from the Asian market to India.

Customer Support Manager at Carmesi

March 31, 2020 - August 29, 2025

Managed comprehensive customer communication across social media platforms (Instagram, Facebook, LinkedIn, Emails) addressing inquiries and resolving complaints effectively. Orchestrated efficient dispatch of both B2B and D2C e-commerce orders collaborating closely with production and warehouse teams to ensure 24-hour deliveries. Achieved 30% customer retention rate through seamless collaboration with delivery companies and logistics department to offer a premium and hassle-free shopping experience.

Brand Manager at The Summer House

May 31, 2019 - August 29, 2025

Managed customer and business inquiries across diverse social media platforms for B2B and D2C channels. Spearheaded CRM programs to elevate customer outreach, engagement, and loyalty. Executed rigorous PR outreach campaigns and social media marketing strategies to amplify brand visibility, leveraging partnerships with sustainability-focused celebrities and influencers worldwide. Dedicated efforts to cultivating a warm and personalized shopping journey by implementing competitive and tailored CRM practices.