Available to hire
I am a seasoned Usability Engineering Professional with over 9 years of experience.
Throughout my career, I have successfully built both AI and non-AI SaaS platforms for various B2B and B2C enterprises and startups. My passion lies in creating user-centered products that not only meet business objectives but also resonate with users. I thrive on driving company growth through strategic planning and thorough research, all while leading cross-functional teams.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
UX Lead at Yotta Data Services
January 1, 2023 - PresentCollaborated with Product Managers and Engineering leadership to define PRDs and prioritize features based on usage impact and feasibility. Led end-to-end product launch strategy for Yntraa, Shakti Cloud (cloud vending platforms) and MyShakti.ai. Designed trust-building interfaces for black-box AI on MyShakti.ai by introducing explaining capabilities and surfacing supporting resources/GPU-related information, improving customer trust.
Drove government-scale design architecture for NIC to ensure accessibility compliance and seamless navigation for large user bases. Established a unified design system across 4+ product lines, reducing design-to-development handoff time by 40% while maintaining consistent branding across AI and cloud offerings. Pioneered GenAI integration into the design workflow (automated content generation and predictive UI patterns) to accelerate prototyping by 2x.
Indiqus Technologies - acquired at Indiqus Tech nologies
January 1, 2021 - December 31, 2022Designed and developed the apiculus.com website, including case studies and feature experiences. Built WCAG-compliant design standards for Apiculus Cloud Portals to increase user trust and attract buyers. Instituted UX practices to improve feature adoption and maintain cohesive experiences without harming scalability. Drove UX ROI by supporting and maintaining an enterprise client base including Airtel, Spectra, Sri Lanka Telecom, and Yotta. Published Voice & Tone guidelines to standardize client interactions across channels.
Senior UX Lead at Med Cords Pvt. Ltd.
January 1, 2021 - January 1, 2023Designed and developed Android experiences (including Aayu with 10L+ downloads, Aayu Chemist with 1L+ downloads), plus Aayu.app (PWA) and related web experiences. Identified medicine-order fulfillment drop-offs and created a “Nearby Chemists” flow, reducing drop-offs by ~60%. Built the e-commerce experience to strengthen presence for D2C brands and local medicine distributors.
Conducted user testing and created comprehensive UX documentation and design reports. Contributed product enhancements with the Google for Startups Accelerator.
Indiqus Tech nologies - UX / Web Design & UX at Indiqus Technologies
January 1, 2021 - January 1, 2023Designed and developed apiculus.com to showcase case studies and product features. Built WCAG-compliant design standards for Apiculus Cloud Portals to improve buyer trust and attract customers. Implemented UX practices to increase feature adoption while keeping experiences scalable.
Delivered UX ROI by maintaining an enterprise client base through UX-led solutions for Airtel, Spectra, Sri Lanka Telecom and Yotta. Authored Voice & Tone Guidelines to standardize client interactions across channels.
Senior Designer & Consultant at Lemontree Media Works Pvt. Ltd.
January 1, 2019 - January 1, 2021Developed end-to-end PHP/HTML webpages, CMS-driven experiences, and static/dynamic CSS/JS implementations for clients including L.G., Bosch, HairDoc, and DY Patil University. Produced visuals and illustrations for digital and print deliverables such as social media creatives, web designs, emails, newspaper ads, flyers, standees, and packaging.
Staff Product Designer at Trequila Adventures
January 1, 2018 - December 31, 2019Created initial user journeys, scalable web interfaces, and sitemaps for online trip/event booking systems for corporate customers. Developed brand identity assets including logo, email templates, and supporting illustrations with a consistent palette.
Education
Bachelor in Design at Symbiosis Institute of Design, Pune
February 10, 2014 - November 23, 2018Qualifications
CUA - Certified Usability Analyst Training
January 1, 2024 - August 9, 2026Introduction to Large Language Models
January 1, 2026 - August 9, 2026User Experience (UX) Design Professional Certificate (Google/Coursera)
January 1, 2022 - August 9, 2026AI Essentials (Google/Coursera)
January 1, 2024 - August 9, 2026Geoffrey Schwartz & frog | LinkedIn
January 1, 2022 - August 9, 2026hfi - Human Factors International (ISO Certified) - Perception and Memory in HCl and UX
January 1, 2024 - August 9, 2026Interaction Design Foundation - IxDF Design Thinking: Customer Experience
January 1, 2022 - August 9, 2026Enterprise Design Thinking Practitioner
January 1, 2020 - August 9, 2026AI Essentials
January 1, 2024 - August 9, 2026Introduction to Large Language Models
January 1, 2026 - August 9, 2026Google for Startups Accelerator (product support)
January 11, 2030 - August 9, 2026Industry Experience
Healthcare, Government, Software & Internet, Telecommunications, Computers & Electronics, Education
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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