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I am a results-driven Senior Digital Marketing Executive with hands-on experience in planning, executing, and optimizing digital marketing campaigns to increase brand visibility, lead generation, and student enrollments. Currently, I am working at Success Point College, where I manage end-to-end digital marketing strategies across multiple platforms. In my role, I have successfully handled social media marketing (Facebook, Instagram, YouTube), Google Ads, and lead generation campaigns, focusing on improving reach, engagement, and conversion rates. I regularly analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize ROI and reduce cost per lead. I am also responsible for content planning, ad creatives, copywriting, and audience targeting, ensuring alignment with institutional goals. Additionally, I manage website updates, SEO basics, landing pages, and email/WhatsApp marketing campaigns to support admissions and promotional activities.…I am a results-driven Senior Digital Marketing Executive with hands-on experience in planning, executing, and optimizing digital marketing campaigns to increase brand visibility, lead generation, and student enrollments. Currently, I am working at Success Point College, where I manage end-to-end digital marketing strategies across multiple platforms. In my role, I have successfully handled social media marketing (Facebook, Instagram, YouTube), Google Ads, and lead generation campaigns, focusing on improving reach, engagement, and conversion rates. I regularly analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize ROI and reduce cost per lead. I am also responsible for content planning, ad creatives, copywriting, and audience targeting, ensuring alignment with institutional goals. Additionally, I manage website updates, SEO basics, landing pages, and email/WhatsApp marketing campaigns to support admissions and promotional activities.

Arvind Bukalsarias

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a results-driven Senior Digital Marketing Executive with hands-on experience in planning, executing, and optimizing digital marketing campaigns to increase brand visibility, lead generation, and student enrollments. Currently, I am working at Success Point College, where I manage end-to-end digital marketing strategies across multiple platforms. In my role, I have successfully handled social media marketing (Facebook, Instagram, YouTube), Google Ads, and lead generation campaigns, focusing on improving reach, engagement, and conversion rates. I regularly analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize ROI and reduce cost per lead. I am also responsible for content planning, ad creatives, copywriting, and audience targeting, ensuring alignment with institutional goals. Additionally, I manage website updates, SEO basics, landing pages, and email/WhatsApp marketing campaigns to support admissions and promotional activities.…I am a results-driven Senior Digital Marketing Executive with hands-on experience in planning, executing, and optimizing digital marketing campaigns to increase brand visibility, lead generation, and student enrollments. Currently, I am working at Success Point College, where I manage end-to-end digital marketing strategies across multiple platforms. In my role, I have successfully handled social media marketing (Facebook, Instagram, YouTube), Google Ads, and lead generation campaigns, focusing on improving reach, engagement, and conversion rates. I regularly analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize ROI and reduce cost per lead. I am also responsible for content planning, ad creatives, copywriting, and audience targeting, ensuring alignment with institutional goals. Additionally, I manage website updates, SEO basics, landing pages, and email/WhatsApp marketing campaigns to support admissions and promotional activities.

Available to hire

I am a results-driven Senior Digital Marketing Executive with hands-on experience in planning, executing, and optimizing digital marketing campaigns to increase brand visibility, lead generation, and student enrollments. Currently, I am working at Success Point College, where I manage end-to-end digital marketing strategies across multiple platforms.

In my role, I have successfully handled social media marketing (Facebook, Instagram, YouTube), Google Ads, and lead generation campaigns, focusing on improving reach, engagement, and conversion rates. I regularly analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize ROI and reduce cost per lead.

I am also responsible for content planning, ad creatives, copywriting, and audience targeting, ensuring alignment with institutional goals. Additionally, I manage website updates, SEO basics, landing pages, and email/WhatsApp marketing campaigns to support admissions and promotional activities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Advanced

Work Experience

Senior Digital Marketing Executive at ALTareeqah Management Studies (ATMS)

December 1, 2021 - August 20, 2024

Managed lead generation digital campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. Developed monthly email marketing schedules based on previous campaign performance and market trends. Built targeting strategies and audience segments to optimize campaign performance across channels. Implemented inbound marketing strategies to uplift sales and ROI. Utilized keyword research tools to track progress and performance.

Senior Digital Marketing Executive at Success Point College (in partnership with University of Hertfordshire)

September 1, 2024 - Present

Planned and executed digital marketing campaigns across multiple channels including social media and Google Ads. Managed day-to-day online platforms to increase visibility, engagement, and lead generation. Worked closely with design and content teams to develop creative, audience-focused campaigns. Managed and optimized paid advertising (Google, Meta, LinkedIn) to drive targeted traffic and conversions. Provided guidance to junior team members and managed digital marketing budgets across campaigns.