I'm a visual communication designer focused on visual identity and packaging systems. I approach design through strategy, typography and storytelling, building visual worlds that are concept-driven and engaging.
I’m a visual communication designer focused on visual identity and packaging systems. I approach design through strategy, typography and storytelling, building visual worlds that are concept-driven and engaging.
My practice blends research, experimentation and thinking to create identities that feel distinctive, expressive and memorable.
Petit Pep is a sustainable baby-care brand designed to support parents through every stage of childhood. The project explores a modern, playful visual identity rooted in warmth, trust, and eco-conscious values, translating care and joy into branding, packaging, and typography.
Uncensored is a data-driven visual campaign addressing the decline of press freedom and transparency in India. Designed as an interactive movement rather than a passive message, the campaign uses QR codes, Morse-coded posters, and layered typography to encourage viewers to actively uncover hidden truths. By engaging audiences directly, it highlights the urgency of transparency and reinforces the vital role of independent journalism in a democratic society.
Toast Affair is a café brand concept that transforms food into a form of self-expression. Rooted in bold femininity and soft rebellion, the identity reimagines the humble slice of toast through fashion-inspired seasons, expressive visuals, and an evolving visual system that celebrates confidence, mood, and individuality
A coffee table book showcasing the vibrant works of Beatriz Milhazes, designed as an editorial publication inspired by her artwork. The layouts translate her expressive style into print, creating an immersive reading experience where art and design exist in conversation
Check out my behance profile for my portfolio: https://www.behance.net/arya-jain
Developed the branding and visual strategy for Wok Sushi Bao, a Pan-Asian QSR brand, creating a concept-driven system through research, cultural references, and consumer positioning across packaging, menu design, photography direction and brand applications to build a cohesive customer experience.
Collaborated directly with the founders on branding, packaging, and visual identity projects across FMCG and lifestyle sectors. Worked on packaging redesigns, logo systems, visual collaterals, and concept development for brands including Jaypees, Vivaano, Dewdays, Meetha, MM Mithaiwala and Unscene.
Designed social media stories and promotional content to enhance digital engagement and strengthen the brand’s online visual presence.
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