Petit Pep is a sustainable baby-care brand designed to support parents through every stage of childhood. The project explores a modern, playful visual identity rooted in warmth, trust, and eco-conscious values, translating care and joy into branding, packaging, and typography.

Uncensored is a data-driven visual campaign addressing the decline of press freedom and transparency in India. Designed as an interactive movement rather than a passive message, the campaign uses QR codes, Morse-coded posters, and layered typography to encourage viewers to actively uncover hidden truths. By engaging audiences directly, it highlights the urgency of transparency and reinforces the vital role of independent journalism in a democratic society.

Toast Affair is a café brand concept that transforms food into a form of self-expression. Rooted in bold femininity and soft rebellion, the identity reimagines the humble slice of toast through fashion-inspired seasons, expressive visuals, and an evolving visual system that celebrates confidence, mood, and individuality

A coffee table book showcasing the vibrant works of Beatriz Milhazes, designed as an editorial publication inspired by her artwork. The layouts translate her expressive style into print, creating an immersive reading experience where art and design exist in conversation

Check out my behance profile for my portfolio: https://www.behance.net/arya-jain