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As a Creative Director with over two decades of experience shaping brands, building agile design teams, and executing across high-impact marketing channels, I bring a versatile blend of strategic thinking and hands-on creative leadership. From directing globally recognized campaigns for IPs like Star Wars and Game of Thrones, to implementing scalable brand systems and production automation across remote teams, I’ve consistently aligned design innovation with business growth. I believe the most effective creative leaders combine instinctual aesthetics with operational clarity. My approach is grounded in a few core principles: nurture designers with long-view mentorship, build infrastructure that withstands change, and embrace technology to eliminate creative bottlenecks. I’ve applied these philosophies across in-house, agency, and independent roles—leading multidisciplinary teams, overhauling legacy workflows, and developing digital ecosystems to support remote collaboration. What I seek now is a mission-aligned organization—one that values design not just as an output, but as a strategic function. I’d welcome the opportunity to contribute to a team where creativity drives measurable impact, and where vision and execution are equally valued. You’ll find a diverse portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I’m happy to provide further background on select projects or results. Thank you for your time and consideration—I hope we can connect soon. Sincerely, Anthony Sotelo Las Vegas, NV • 702.606.7567 • _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ • linkedin.com/in/anthony-s-2219b3219…As a Creative Director with over two decades of experience shaping brands, building agile design teams, and executing across high-impact marketing channels, I bring a versatile blend of strategic thinking and hands-on creative leadership. From directing globally recognized campaigns for IPs like Star Wars and Game of Thrones, to implementing scalable brand systems and production automation across remote teams, I’ve consistently aligned design innovation with business growth. I believe the most effective creative leaders combine instinctual aesthetics with operational clarity. My approach is grounded in a few core principles: nurture designers with long-view mentorship, build infrastructure that withstands change, and embrace technology to eliminate creative bottlenecks. I’ve applied these philosophies across in-house, agency, and independent roles—leading multidisciplinary teams, overhauling legacy workflows, and developing digital ecosystems to support remote collaboration. What I seek now is a mission-aligned organization—one that values design not just as an output, but as a strategic function. I’d welcome the opportunity to contribute to a team where creativity drives measurable impact, and where vision and execution are equally valued. You’ll find a diverse portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I’m happy to provide further background on select projects or results. Thank you for your time and consideration—I hope we can connect soon. Sincerely, Anthony Sotelo Las Vegas, NV • 702.606.7567 • _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ • linkedin.com/in/anthony-s-2219b3219

Anthony Sotelo

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As a Creative Director with over two decades of experience shaping brands, building agile design teams, and executing across high-impact marketing channels, I bring a versatile blend of strategic thinking and hands-on creative leadership. From directing globally recognized campaigns for IPs like Star Wars and Game of Thrones, to implementing scalable brand systems and production automation across remote teams, I’ve consistently aligned design innovation with business growth. I believe the most effective creative leaders combine instinctual aesthetics with operational clarity. My approach is grounded in a few core principles: nurture designers with long-view mentorship, build infrastructure that withstands change, and embrace technology to eliminate creative bottlenecks. I’ve applied these philosophies across in-house, agency, and independent roles—leading multidisciplinary teams, overhauling legacy workflows, and developing digital ecosystems to support remote collaboration. What I seek now is a mission-aligned organization—one that values design not just as an output, but as a strategic function. I’d welcome the opportunity to contribute to a team where creativity drives measurable impact, and where vision and execution are equally valued. You’ll find a diverse portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I’m happy to provide further background on select projects or results. Thank you for your time and consideration—I hope we can connect soon. Sincerely, Anthony Sotelo Las Vegas, NV • 702.606.7567 • _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ • linkedin.com/in/anthony-s-2219b3219…As a Creative Director with over two decades of experience shaping brands, building agile design teams, and executing across high-impact marketing channels, I bring a versatile blend of strategic thinking and hands-on creative leadership. From directing globally recognized campaigns for IPs like Star Wars and Game of Thrones, to implementing scalable brand systems and production automation across remote teams, I’ve consistently aligned design innovation with business growth. I believe the most effective creative leaders combine instinctual aesthetics with operational clarity. My approach is grounded in a few core principles: nurture designers with long-view mentorship, build infrastructure that withstands change, and embrace technology to eliminate creative bottlenecks. I’ve applied these philosophies across in-house, agency, and independent roles—leading multidisciplinary teams, overhauling legacy workflows, and developing digital ecosystems to support remote collaboration. What I seek now is a mission-aligned organization—one that values design not just as an output, but as a strategic function. I’d welcome the opportunity to contribute to a team where creativity drives measurable impact, and where vision and execution are equally valued. You’ll find a diverse portfolio at _Website not available. Sign in: https://www.twine.net/signup_, and I’m happy to provide further background on select projects or results. Thank you for your time and consideration—I hope we can connect soon. Sincerely, Anthony Sotelo Las Vegas, NV • 702.606.7567 • _Email not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_ • linkedin.com/in/anthony-s-2219b3219

Available to hire

As a Creative Director with over two decades of experience shaping brands, building agile design teams, and executing across high-impact marketing channels, I bring a versatile blend of strategic thinking and hands-on creative leadership. From directing globally recognized campaigns for IPs like Star Wars and Game of Thrones, to implementing scalable brand systems and production automation across remote teams, I’ve consistently aligned design innovation with business growth.

I believe the most effective creative leaders combine instinctual aesthetics with operational clarity. My approach is grounded in a few core principles: nurture designers with long-view mentorship, build infrastructure that withstands change, and embrace technology to eliminate creative bottlenecks. I’ve applied these philosophies across in-house, agency, and independent roles—leading multidisciplinary teams, overhauling legacy workflows, and developing digital ecosystems to support remote collaboration.

What I seek now is a mission-aligned organization—one that values design not just as an output, but as a strategic function. I’d welcome the opportunity to contribute to a team where creativity drives measurable impact, and where vision and execution are equally valued.

You’ll find a diverse portfolio at Website not available. Sign in: https://www.twine.net/signup, and I’m happy to provide further background on select projects or results. Thank you for your time and consideration—I hope we can connect soon.

Sincerely,
Anthony Sotelo
Las Vegas, NV • 702.606.7567 • Email not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup • linkedin.com/in/anthony-s-2219b3219

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Art Director at Zynga

June 30, 2023 - July 28, 2025

Mentored and developed a team of Graphic Designers and Motion Graphics Artists for a leading mobile gaming and entertainment company. Conceptualized and executed creative work for major IPs like Game of Thrones, Star Wars, Wizard of Oz, and Harry Potter. Managed creative outputs across social media, app store, brand marketing, lifecycle marketing, and product launches. Led group art reviews and coaching sessions, produced organizational seminars on automation and efficiency, implemented creative brief and feedback standards, and developed digital asset management standards to support remote work and reduce turnaround times. Worked with stakeholders across locations including San Francisco, Chicago, Austin, London, Toronto, Israel, and India.

Independent Creative & Art Director at Self Employed

February 1, 2018 - Present

Fulfilled a long-standing goal of establishing myself as a viable, independent creative professional. Established partnerships and solicited business opportunities with diverse stakeholders across multiple markets and industries such as Real Estate, Motion Picture Technology, Pet Food, Dental Offices, Amazon Marketplace, etc. Ideated and executed marketing and creative projects across various mediums including Logo and Brand Development, Website & Eblast Design, Social Media Creative, Display Advertisements, Direct Mail, Out of Home, Point of Purchase Displays, and more. Developed and managed self-promotional display and search ad campaigns on Instagram, Facebook, X, LinkedIn, and Google Ads.

Art Director at American Casino & Entertainment Properties

January 31, 2018 - July 28, 2025

Managed a team of 10 designers and a copywriter for a gaming and hospitality company with several hotel casinos in Las Vegas. Responsible for photoshoot production including project scope development, bid solicitation, talent selection, location scouting, scheduling, and resource procurement. Art directed lifestyle, architectural, and food photography and videography. Assigned and reviewed creative projects across print, web, and motion graphics. Recruited and hired creative talent and maintained relationships with outside vendors including photographers, illustrators, copywriters, videographers, and ad agencies. Developed custom workflow software to automate production tasks, freeing up resources for creative work.

Director of Art, Marketing at Hard Rock Hotel & Casino

April 30, 2016 - July 28, 2025

Led a team of in-house visual designers and off-site freelancers for an iconic hotel & casino. Assigned, reviewed, and approved all creative materials including print advertisements, outdoor, motion graphics, email marketing, and interactive materials. Reduced full-time staff from 8 designers plus 3 freelancers to 3 designers while increasing output quality and volume. Developed department infrastructure including SOPs, SLAs, checklists, file assembly guidelines, digital asset management, and workflow guidelines. Leveraged scripting technologies to develop an automated design assembly system, drastically reducing turnaround time and eliminating a full-time position.

Graphic Designer at Caesars Entertainment

March 31, 2013 - July 28, 2025

Integral part of a corporate Creative Services team servicing over 40 gaming and hospitality properties across the United States. Designed marketing materials including print advertisements, on-property collateral, e-mail communications, and digital signage. Developed new creative concepts and supported the corporate brand team with presentations. Played key roles in rebranding seven properties and service campaigns, authored brand standards and guidelines, and collaborated closely with corporate marketing and production teams to implement brand rollouts.