Available to hire
Social Media Marketing & Paid Ads specialist with experience managing Instagram profiles and running Meta Ads and Snapchat Ads campaigns. Skilled in audience research, content planning/scheduling, and performance optimization using core metrics like CTR, CPC, CPA, and ROAS.
I’ve managed social media and paid campaigns for multiple clients, coordinating with remote teams and handling day-to-day marketing operations to drive engagement, growth, and measurable revenue results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Advanced
Work Experience
Freelance Specialist
January 1, 2020 - PresentManaged social media accounts for national/international clients, focusing on account management, organic content growth, and paid advertising optimization. Developed and executed paid ad strategies using Meta Ads Manager, and created/optimized Snapchat ad campaigns.
Performed audience research and analyzed campaign performance, optimizing campaigns based on KPIs including CTR, CPC, CPA, and ROAS. Used tools such as AdsPower to manage multiple ad profiles and improve workflow efficiency. Coordinated marketing operations, managed tasks/workflows, and collaborated with remote/international teams to align campaigns with client goals and deliver performance improvements.
Key outcomes mentioned: generated significant revenue through Instagram advertising support and delivered optimization across Snapchat and Meta paid campaigns.
Freelance Social Media Specialist
January 1, 2020 - PresentManaged social media operations for national/international clients, including account management, content growth strategies, and paid advertising. Generated revenue through social media campaigns by running and optimizing Instagram and Snapchat ad campaigns. Conducted audience research, analyzed campaign performance, and optimized ads using KPIs such as CTR, CPC, CPA, and ROAS.
Used AdsPower to manage multiple ad profiles and improve workflow efficiency. Supported marketing operations including task coordination, workflow planning, and cross-team communication with remote stakeholders to align with client goals and campaign execution. Also handled social media posting, engagement, and performance-focused coordination to maintain consistent audience growth and campaign delivery.
Education
Intermedate at Allama Iqbal Open University
January 1, 2024 - January 1, 2026Intermed(iate) at Allama Iqbal Open University
January 1, 2024 - January 1, 2026Qualifications
Intermadiate
July 28, 2026 - July 28, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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