Founder and creative leader with 10+ years of experience in graphic and web design, specializing in B2B brand strategy and visual identity systems. Adept at turning business goals into clear positioning, messaging, and design direction that supports growth.

Asaf Bochman

Founder and creative leader with 10+ years of experience in graphic and web design, specializing in B2B brand strategy and visual identity systems. Adept at turning business goals into clear positioning, messaging, and design direction that supports growth.

Available to hire

Founder and creative leader with 10+ years of experience in graphic and web design, specializing in B2B brand strategy and visual identity systems. Adept at turning business goals into clear positioning, messaging, and design direction that supports growth.

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Work Experience

Founder at Boch Creative
December 1, 2022 - Present
Formulated brand strategies for service-based and B2B clients by aligning positioning, messaging, and visual identity with organizational growth objectives. Engineered complete visual identity systems including logo design, typography, color palettes, and brand guidelines. Architected and deployed responsive websites in Webflow with focus on UX, conversion rate optimization, and SEO. Produced integrated marketing assets such as email campaigns, social graphics, print collateral, signage, packaging, and promotional materials. Facilitated client discovery workshops to translate business goals into actionable brand and marketing roadmaps. Orchestrated end-to-end project lifecycles, managing scope, timelines, client relationships, and final delivery.
Accounts Payables Administrator at Ascend Wellness Holdings
May 1, 2022 - July 31, 2024
Managed high-volume accounts payable inboxes, handling vendor invoices and statements across departments. Verified invoice data for compliance with internal financial policies and ensured accurate classification and recording. Coordinated with department heads to obtain timely approvals. Conducted daily AP transactions and resolved discrepancies in vendor accounts and monthly statements. Performed daily reconciliations of multiple bank accounts to maintain financial integrity. Maintained proactive vendor communication to clarify billing questions and payment status.
Office Manager, Designer, IT Manager, Billing Manager at A&L Cesspool
September 1, 2011 - December 31, 2021
Led a full company rebrand including logo redesign, messaging overhaul, website development, and internal brand rollout (forms, collateral, uniforms, etc.). Streamlined accounts receivable processes to improve billing accuracy and collection timelines. Implemented management software systems to increase operational efficiency and profitability. Managed IT infrastructure and provided technical support for office staff and field teams. Reorganized responsibilities to improve productivity and align with long-term objectives. Prepared financial and compliance reports with accuracy, timeliness, and regulatory adherence.

Education

Bachelors of Technology in Visual Communications at SUNY Farmingdale
January 1, 2009 - May 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Financial Services