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Hi, I’m Andrea Seidel, a marketing consultant with a proven track record of designing and executing innovative 360° marketing campaigns for B2B and B2C audiences across Europe and the US. I specialize in marketing automation, demand generation, content strategy, events, and storytelling, helping brands engage customers through a mix of on-site and digital experiences. I enjoy turning data and insights into actionable plans that drive growth and measurable results. Currently I’m focused on AI-powered tools to optimize sales and marketing workflows, creating customized campaigns and personas, and exploring new ways to apply customer insights to the go-to-market strategy. I collaborate with cross-functional teams and partners to deliver impact and build lasting relationships.…Hi, I’m Andrea Seidel, a marketing consultant with a proven track record of designing and executing innovative 360° marketing campaigns for B2B and B2C audiences across Europe and the US. I specialize in marketing automation, demand generation, content strategy, events, and storytelling, helping brands engage customers through a mix of on-site and digital experiences. I enjoy turning data and insights into actionable plans that drive growth and measurable results. Currently I’m focused on AI-powered tools to optimize sales and marketing workflows, creating customized campaigns and personas, and exploring new ways to apply customer insights to the go-to-market strategy. I collaborate with cross-functional teams and partners to deliver impact and build lasting relationships.

Andrea Seidel

Marketing Consultant, Co-Writer, ABM Marketer, +5

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Hi, I’m Andrea Seidel, a marketing consultant with a proven track record of designing and executing innovative 360° marketing campaigns for B2B and B2C audiences across Europe and the US. I specialize in marketing automation, demand generation, content strategy, events, and storytelling, helping brands engage customers through a mix of on-site and digital experiences. I enjoy turning data and insights into actionable plans that drive growth and measurable results. Currently I’m focused on AI-powered tools to optimize sales and marketing workflows, creating customized campaigns and personas, and exploring new ways to apply customer insights to the go-to-market strategy. I collaborate with cross-functional teams and partners to deliver impact and build lasting relationships.…Hi, I’m Andrea Seidel, a marketing consultant with a proven track record of designing and executing innovative 360° marketing campaigns for B2B and B2C audiences across Europe and the US. I specialize in marketing automation, demand generation, content strategy, events, and storytelling, helping brands engage customers through a mix of on-site and digital experiences. I enjoy turning data and insights into actionable plans that drive growth and measurable results. Currently I’m focused on AI-powered tools to optimize sales and marketing workflows, creating customized campaigns and personas, and exploring new ways to apply customer insights to the go-to-market strategy. I collaborate with cross-functional teams and partners to deliver impact and build lasting relationships.

Available to hire

Hi, I’m Andrea Seidel, a marketing consultant with a proven track record of designing and executing innovative 360° marketing campaigns for B2B and B2C audiences across Europe and the US. I specialize in marketing automation, demand generation, content strategy, events, and storytelling, helping brands engage customers through a mix of on-site and digital experiences. I enjoy turning data and insights into actionable plans that drive growth and measurable results.

Currently I’m focused on AI-powered tools to optimize sales and marketing workflows, creating customized campaigns and personas, and exploring new ways to apply customer insights to the go-to-market strategy. I collaborate with cross-functional teams and partners to deliver impact and build lasting relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

French

Beginner

Work Experience

Marketing Consultant at Salesforce GmbH

September 1, 2021 - May 1, 2022

Marketing automation consulting and management; Persona development & customer journey definition; Content strategy for marketing automation; Market & customer behavior research; Campaign strategy, management & execution; Lead generation & lead nurturing; Content creation (blog articles); On-site & online event management

Freelance Marketing Consultant at Self-Employed

May 1, 2018 - Present

As a dynamic marketing professional, designed and executed innovative 360° marketing campaigns including ABM and demand generation; managed events, print and digital advertising, workshops and webinars; produced storytelling content for B2B audiences; specialized in customized campaigns and content optimized for marketing automation; conducted trend & market research and persona definition; exploring AI-based tools for sales and marketing

Marketing Consultant at Vertiv GmbH (Emerson Network Power)

October 1, 2017 - May 1, 2018

Responsible for the DACH marketing plan and budget; development and execution of demand generation activities; brand awareness in DACH aligned with global CI; 360° integrated campaigns including social media, telemarketing and marketing automation (Eloqua); event management in DACH and US; PR coordination with agencies; cross-functional collaboration with product marketing

Marketing Communications Consultant at MSC Technologies GmbH

June 1, 2011 - May 1, 2018

DACH/EMEA/US marketing communications; planning and execution of 360° integrated campaigns; brand development; content marketing strategy based on customer journeys and personas; event management (tradeshows, roadshows, customer events, sales meetings); PR activities; collaboration with partners and associations; reporting and analytics

Advertising Copywriter/Author at Self-Employed

May 1, 2004 - May 1, 2011

Advertising copywriter and author for fashion and lifestyle brands; copywriting, adaptation and creative concepts

US Correspondent at Magazin Presse Verlag

August 1, 2002 - April 1, 2004

US correspondent; joint venture planning with US publisher; established US office in New York; editorial coordination

Editor at Magazin Presse Verlag

April 1, 1996 - December 1, 1997

Editor; management of photoshoots; writing and editing of product and industry news

Executive Editor / European Editorial Director & Editor-in-Chief at Freelancer / Creative Age Publications

January 1, 1998 - July 1, 2002

Strategic planning of the European edition; management & control of EMEA budget; editorial direction across European markets