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I am a brand and digital marketing specialist who translates market and consumer insights into measurable growth. I hold a First-Class Honours degree in Marketing & International Business and have driven digital campaigns, PR, and brand activations for clients including Nawy (Africa's largest PropTech). I’ve reduced Cost Per Acquisition by 80%+ while managing campaigns with budgets over USD 30,000 on Meta and Google, and I’ve worked across automotive brands and freelance tech projects. I blend creative instincts with a data-first approach, and I thrive in fast-paced, multicultural teams. I am fluent in English and Arabic, enjoy turning strategy into action, and excel at leading brand activations, content creation, and performance marketing that align with business objectives.…I am a brand and digital marketing specialist who translates market and consumer insights into measurable growth. I hold a First-Class Honours degree in Marketing & International Business and have driven digital campaigns, PR, and brand activations for clients including Nawy (Africa's largest PropTech). I’ve reduced Cost Per Acquisition by 80%+ while managing campaigns with budgets over USD 30,000 on Meta and Google, and I’ve worked across automotive brands and freelance tech projects. I blend creative instincts with a data-first approach, and I thrive in fast-paced, multicultural teams. I am fluent in English and Arabic, enjoy turning strategy into action, and excel at leading brand activations, content creation, and performance marketing that align with business objectives.

Asem Omran

Brand Strategist, Marketing Strategist, Content Creator, +7

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I am a brand and digital marketing specialist who translates market and consumer insights into measurable growth. I hold a First-Class Honours degree in Marketing & International Business and have driven digital campaigns, PR, and brand activations for clients including Nawy (Africa's largest PropTech). I’ve reduced Cost Per Acquisition by 80%+ while managing campaigns with budgets over USD 30,000 on Meta and Google, and I’ve worked across automotive brands and freelance tech projects. I blend creative instincts with a data-first approach, and I thrive in fast-paced, multicultural teams. I am fluent in English and Arabic, enjoy turning strategy into action, and excel at leading brand activations, content creation, and performance marketing that align with business objectives.…I am a brand and digital marketing specialist who translates market and consumer insights into measurable growth. I hold a First-Class Honours degree in Marketing & International Business and have driven digital campaigns, PR, and brand activations for clients including Nawy (Africa's largest PropTech). I’ve reduced Cost Per Acquisition by 80%+ while managing campaigns with budgets over USD 30,000 on Meta and Google, and I’ve worked across automotive brands and freelance tech projects. I blend creative instincts with a data-first approach, and I thrive in fast-paced, multicultural teams. I am fluent in English and Arabic, enjoy turning strategy into action, and excel at leading brand activations, content creation, and performance marketing that align with business objectives.

Available to hire

I am a brand and digital marketing specialist who translates market and consumer insights into measurable growth. I hold a First-Class Honours degree in Marketing & International Business and have driven digital campaigns, PR, and brand activations for clients including Nawy (Africa’s largest PropTech). I’ve reduced Cost Per Acquisition by 80%+ while managing campaigns with budgets over USD 30,000 on Meta and Google, and I’ve worked across automotive brands and freelance tech projects. I blend creative instincts with a data-first approach, and I thrive in fast-paced, multicultural teams.
I am fluent in English and Arabic, enjoy turning strategy into action, and excel at leading brand activations, content creation, and performance marketing that align with business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Arabic

Fluent

French

Beginner

Work Experience

Brand & Digital Marketing Specialist at Nawy

July 1, 2025 - Present

Led end-to-end brand activations, events, and digital coverage across exhibitions in Dubai, Qatar, Riyadh, and London (Nile Property Expo, GITEX Dubai 2025), coordinating agencies, creative teams, and internal stakeholders to deliver consistent brand storytelling aligned to brand guidelines. Developed and executed integrated marketing campaigns across paid and organic channels, maintaining a unified brand voice and brand-standard compliance across all touchpoints. Managed content production and media delivery for campaigns with budgets exceeding USD 30,000 across Meta and Google, overseeing creative direction and messaging from brief to launch. Partnered with insights and performance teams to monitor campaign performance, competitor landscape, market trends, and consumer sentiment, translating findings into brand positioning and campaign recommendations. Achieved an 80%+ reduction in Cost Per Acquisition (EGP 4,000 – 5,000 to EGP 700 – 1,000) and a 60 – 80% reduction in Cost Per

Content Creator and Marketer at Freelance - @ asemomrann

January 1, 2023 - Present

Built an automotive social media presence of 12,000+ followers and 175,000+ total likes on TikTok, producing car reviews, vehicle introductions, walkthroughs, new-launch features, and dealer offers. Partnered with multiple authorized dealers to create branded vehicle content supporting product exposure, showroom visibility, and lead generation. Generated strong organic reach; Peugeot videos achieved 587,000+ views and 10,000+ likes; Above Automotive content reached 50,000+ views with 1,200+ likes. Produced launch and product-reveal content for newly released vehicles and powersports models, coordinating with dealer marketing teams on messaging and brand consistency. Tracked content performance and provided dealers with feedback to improve reach and local market visibility.

Social Media Specialist (Part-time) at AMG ElGhalban (Automotive Dealership)

April 1, 2024 - November 1, 2024

Produced and edited social media content (reviews, comparisons, reveals) for the dealership's channels; just 3 videos grew the account from 300 to 4,000+ followers with 8,000+ likes and a combined reach of over 200,000 views. Drove direct sales impact, with the content generating leads that converted into 50+ closed vehicle deals, while supporting overall dealership brand awareness and customer engagement. Created and managed paid social ad campaigns for featured vehicles to extend reach and reinforce showroom visibility.

Marketing & Events Intern at University of Bedfordshire

February 1, 2024 - August 1, 2024

Led marketing outreach for the Summer Abroad Program, managing inbound inquiries and producing promotional video content for email campaigns that increased application volume. Coordinated meetings, orientations, on-site logistics, and the closing certificate ceremony.

Freelance Developer & Community Builder at Mynt Developments / Phoenix Studios

January 1, 2020 - Present

Delivered 50+ web and game-server projects for international clients across 6+ markets, generating USD 5,000 – 8,000 in monthly revenue while studying, which demonstrates client management and multitasking.

Operations Intern at Al Ahli Bank of Kuwait

January 1, 2023 - December 31, 2023

Supported customer service, transfers, and documentation in a regulated, detail-oriented environment.