I’m Asena Öztürk, a digital marketing and content specialist focused on e-commerce and fashion/lifestyle brands. I plan and run multi-channel campaigns across social and email, create the content assets that bring them to life, and use analytics to continuously improve performance. I love working with fashion-forward aesthetics and audiences, whether that’s through TikTok Shop growth, Instagram/TikTok content, or conversion-minded campaign structures. I’m comfortable owning campaigns independently in a remote setting, collaborating closely with designers, editors, and creators to keep brand consistency strong across every touchpoint. From community building and trend monitoring to briefing and production workflows (including AI-assisted research and output), I enjoy turning ideas into scalable, measurable content strategies. I’m fluent in English and French, and my background blends marketing, sales, and a strong interest in consumer culture.…

Asena Öztürk

I’m Asena Öztürk, a digital marketing and content specialist focused on e-commerce and fashion/lifestyle brands. I plan and run multi-channel campaigns across social and email, create the content assets that bring them to life, and use analytics to continuously improve performance. I love working with fashion-forward aesthetics and audiences, whether that’s through TikTok Shop growth, Instagram/TikTok content, or conversion-minded campaign structures. I’m comfortable owning campaigns independently in a remote setting, collaborating closely with designers, editors, and creators to keep brand consistency strong across every touchpoint. From community building and trend monitoring to briefing and production workflows (including AI-assisted research and output), I enjoy turning ideas into scalable, measurable content strategies. I’m fluent in English and French, and my background blends marketing, sales, and a strong interest in consumer culture.…

Available to hire

I’m Asena Öztürk, a digital marketing and content specialist focused on e-commerce and fashion/lifestyle brands. I plan and run multi-channel campaigns across social and email, create the content assets that bring them to life, and use analytics to continuously improve performance. I love working with fashion-forward aesthetics and audiences, whether that’s through TikTok Shop growth, Instagram/TikTok content, or conversion-minded campaign structures.

I’m comfortable owning campaigns independently in a remote setting, collaborating closely with designers, editors, and creators to keep brand consistency strong across every touchpoint. From community building and trend monitoring to briefing and production workflows (including AI-assisted research and output), I enjoy turning ideas into scalable, measurable content strategies. I’m fluent in English and French, and my background blends marketing, sales, and a strong interest in consumer culture.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
French
Advanced
Turkish
Fluent
Italian
Intermediate

Work Experience

Marketing Manager — E-commerce at Grand Masters (ANV Performance)
November 1, 2025 - September 1, 2026
Marketing and content lead across a multi-brand B2C e-commerce portfolio (beauty/supplements, marketplace, media). Developed and executed digital campaigns across social, email, and content aligned with brand and commercial goals. Created lifestyle-focused content for Instagram, TikTok, YouTube, and Facebook while growing e-commerce and TikTok Shop channels. Analysed performance and used insights to optimize campaigns, including a large 200-video competitor study that reset the content approach. Collaborated with designers, editors, and external creators to maintain consistent brand and creative across channels; grew and managed online communities to build loyalty and monitored trends to keep the calendar relevant. Built AI systems and agents to streamline research, briefing, and production for a lean team.
Social Media & Influencer Marketing Manager at Sinoz
March 1, 2024 - October 1, 2024
Led cross-channel social, influencer, and UGC marketing for a B2C beauty brand. Coordinated with creative/digital agencies and supported consistent campaign delivery across platforms, focusing on improving engagement and content performance.
Assistant Brand Manager at Misbahçe
March 1, 2023 - September 1, 2023
Managed brand social channels and influencer collaborations, executed email marketing campaigns, and directed brand photo and video shoots to support brand visibility and content output.
Brand Manager — Deauty Skin at Deauty Skin
June 1, 2021 - March 31, 2023
Led content and brand marketing for a B2C skincare brand across the full product cycle, from R&D to packaging and e-commerce.
Brand Manager at Deauty Skin
June 1, 2021 - March 1, 2023
Owned content and brand marketing for a B2C skincare brand across the full product cycle—from R&D and packaging to e-commerce and launch support. Led marketing efforts to build brand presence while ensuring messaging and content aligned with product development and commercial needs.

Education

International Master in Marketing & Sales at Rome Business School
January 1, 2025 - December 31, 2025
BA, Political Science & Public Administration (French) at Marmara University
January 1, 2021 - December 31, 2021
Erasmus Exchange, Economics & Social Sciences at Université de Lille
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Education, Software & Internet