I’m Asena Öztürk, a digital marketing and content specialist focused on e-commerce and fashion/lifestyle brands. I plan and run multi-channel campaigns across social and email, create the content assets that bring them to life, and use analytics to continuously improve performance. I love working with fashion-forward aesthetics and audiences, whether that’s through TikTok Shop growth, Instagram/TikTok content, or conversion-minded campaign structures.
I’m comfortable owning campaigns independently in a remote setting, collaborating closely with designers, editors, and creators to keep brand consistency strong across every touchpoint. From community building and trend monitoring to briefing and production workflows (including AI-assisted research and output), I enjoy turning ideas into scalable, measurable content strategies. I’m fluent in English and French, and my background blends marketing, sales, and a strong interest in consumer culture.
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