Design & Content Marketer at CoviU - Australia telehealth & virtual care software

Produced segmented email marketing campaigns including a four-variant free trial onboarding sequence tailored to admins, clinicians, individual practitioners, and practice owners. Built and managed HubSpot marketing automation, including an NPS-to-case-study workflow connecting HubSpot, Claude AI, and Slack to surface customer advocacy opportunities automatically. Designed and built AI-powered tools to streamline marketing operations, including a company email signature generator and a web scraper used for social media content identification. Upskilled in applied AI through internal workshops, then translated learning into practical tools adopted across marketing. Led design and creative direction for a major company website project, producing all supporting graphic and visual assets. Produced case studies, webinar go-to-market content, LinkedIn organic and paid content, and a monthly newsletter series.

Marketing & Communications Coordinator at Multicap - Not-for-profit disability support organisation

Led planning, delivery, and optimisation of paid campaigns across digital channels. Managed internal communications, including a company-wide weekly newsletter reaching 500+ employees. Owned brand management to ensure all materials aligned with brand guidelines and integrity. Designed and produced company documentation, printed materials, and promotional assets using the Adobe suite. Coordinated and created content across multiple social media platforms. Produced and edited video content for promotional and internal education purposes. Managed the company website, maintaining accessibility and SEO best practices.

Content Marketer at ShiftCare - Care management software for NDIS providers

Developed and implemented ShiftCare’s brand identity and brand guidelines from the ground up. Led content creation and management across social media platforms. Crafted blog content and managed a content pipeline with external copywriters. Directed external contractors developing lead magnets and ebooks. Designed ad creatives for paid digital campaigns. Collaborated with sales teams to develop presentation decks and sales brochures. Partnered with the events coordinator on cohesive event collateral and promotional materials. Managed website content including landing pages, graphics, and copy. Designed and executed email campaigns including a monthly newsletter. Conducted customer interviews and transformed insights into published website content.

Marketing & Administration Coordinator at Passport Surf - Surf & lifestyle clothing retail

Directed paid and organic social media marketing initiatives. Designed branded graphics for social media using Canva and the Adobe suite, maintaining consistent brand identity. Managed and optimised online store operations and maintained CRM database integrity. Contributed to SEO and marketing campaigns, driving measurable increases in online visibility and traffic.