Ashely Jericka Jalon

Led overall creative direction and visual identity for the event, ensuring consistency across branding and promotional materials. Developed a comprehensive brand guide covering typography, color palette, graphic elements, and brand usage standards. Designed the event wordmark logo, created the event mascot to strengthen audience engagement and brand recognition, and designed event merchandise aligned with the established identity. Produced graphic design assets and visuals for marketing materials, social media, and event collateral, and provided review, approval, and creative direction for graphic and set design proposals to maintain quality and brand consistency.

Redesigned main characters by simplifying visual details while preserving key design elements to improve readability and support translation into clay models. Designed the official logo for an animation series and created background designs consistent with the series’ overall visual style. Produced storyboards to guide scene composition, pacing, and visual storytelling. Illustrated book covers and promotional artwork, designed stickers and supporting graphic assets for marketing and merchandising, and maintained cohesive brand identity across character designs, illustrations, backgrounds, logos, and marketing collateral.

Designed packaging materials including product stickers, thank-you cards, and branded inserts to enhance the customer unboxing experience and reinforce brand identity. Created print marketing materials such as posters, brand tags, and promotional collateral for retail and event use. Developed digital graphic assets for social media campaigns, website banners, and other online marketing initiatives to maintain consistent brand presence across digital platforms.