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I'm a digital media storyteller and content strategist who turns complex ideas into compelling social narratives. I have experience producing short-form video content, coordinating podcast programming, and crafting live-event content across music, arts, and civic-facing institutions. I thrive in fast-paced environments and love collaborating across teams to bring creative concepts to life. I excel at cross-department collaboration, on-site storytelling, and building audience engagement through social channels like TikTok, Instagram, YouTube, and audio platforms. I enjoy translating creative direction into structured campaigns, analyzing performance data to refine storytelling, and keeping digital assets organized to support scalable, impactful projects.…I'm a digital media storyteller and content strategist who turns complex ideas into compelling social narratives. I have experience producing short-form video content, coordinating podcast programming, and crafting live-event content across music, arts, and civic-facing institutions. I thrive in fast-paced environments and love collaborating across teams to bring creative concepts to life. I excel at cross-department collaboration, on-site storytelling, and building audience engagement through social channels like TikTok, Instagram, YouTube, and audio platforms. I enjoy translating creative direction into structured campaigns, analyzing performance data to refine storytelling, and keeping digital assets organized to support scalable, impactful projects.

Ash Fernandes

Music Producer, Video Editor, Podcast Producer, +2

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I'm a digital media storyteller and content strategist who turns complex ideas into compelling social narratives. I have experience producing short-form video content, coordinating podcast programming, and crafting live-event content across music, arts, and civic-facing institutions. I thrive in fast-paced environments and love collaborating across teams to bring creative concepts to life. I excel at cross-department collaboration, on-site storytelling, and building audience engagement through social channels like TikTok, Instagram, YouTube, and audio platforms. I enjoy translating creative direction into structured campaigns, analyzing performance data to refine storytelling, and keeping digital assets organized to support scalable, impactful projects.…I'm a digital media storyteller and content strategist who turns complex ideas into compelling social narratives. I have experience producing short-form video content, coordinating podcast programming, and crafting live-event content across music, arts, and civic-facing institutions. I thrive in fast-paced environments and love collaborating across teams to bring creative concepts to life. I excel at cross-department collaboration, on-site storytelling, and building audience engagement through social channels like TikTok, Instagram, YouTube, and audio platforms. I enjoy translating creative direction into structured campaigns, analyzing performance data to refine storytelling, and keeping digital assets organized to support scalable, impactful projects.

Available to hire

I’m a digital media storyteller and content strategist who turns complex ideas into compelling social narratives. I have experience producing short-form video content, coordinating podcast programming, and crafting live-event content across music, arts, and civic-facing institutions. I thrive in fast-paced environments and love collaborating across teams to bring creative concepts to life.

I excel at cross-department collaboration, on-site storytelling, and building audience engagement through social channels like TikTok, Instagram, YouTube, and audio platforms. I enjoy translating creative direction into structured campaigns, analyzing performance data to refine storytelling, and keeping digital assets organized to support scalable, impactful projects.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Media & Content Lead at Upper Room Entertainment

August 1, 2024 - Present

Conceptualize and produce short-form video content (Reels, TikTok, YouTube Shorts) highlighting live performances, artist stories, and community engagement. Capture on-site event footage across venues; coordinate talent, lighting, and sound for digital-ready assets. Translate creative direction into structured digital campaigns aligned with brand voice and audience engagement goals. Analyze performance data (engagement, retention, reach) to refine storytelling approach. Maintain organized digital asset libraries and content workflows.

Ensemble Operations Specialist & Podcast Co-Producer at Berklee College of Music

February 1, 2024 - Present

Co-produce podcast program planning, content framing, recording logistics, and asset delivery. Support digital storytelling for 100+ performances per semester by coordinating media capture and promotional materials. Prepare written and visual materials translating faculty and student initiatives into accessible public-facing narratives. Collaborate across marketing, operations, and academic departments to align messaging and communications. Collaborate with PR, production, and brand stakeholders to ensure cohesive messaging and aligned execution across platforms.

Assistant & Project Coordinator at Loren Benn (Artist & Educator)

July 1, 2024 - Present

Coordinate timelines, content calendars, and campaign assets for festivals, residencies, and educational partnerships. Prepare meeting materials, reports, and planning documents supporting live events and digital initiatives. Support creative development by researching cultural trends and organizing strategy decks for brand and programing decisions. Collaborate with PR, production, and branding stakeholders to ensure cohesive messaging and aligned execution across platforms.

Digital Strategy Intern at NOX Media

September 1, 2023 - December 1, 2023

Supported social campaign execution for artists including Marshmello and 6LACK. Assisted in developing short-form content strategies and optimization recommendations. Analyzed digital KPIs and built reports summarizing campaign performance and audience response. Worked cross-functionally with creative and analytics teams to ensure cohesive narrative execution.