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Hi, I’m Ashlee Companion, a results-driven Marketing & Events Director with a track record of building brand equity, accelerating revenue growth, and delivering multi-channel campaigns across B2B SaaS, media, heavy industry, and hospitality. I thrive on bold creative strategy, cross-functional leadership, and sponsorship activations that turn concepts into memorable brand moments. Over the past decade, I’ve blended customer-centric storytelling with sharp analytics to ensure every initiative aligns with business goals and delivers measurable impact.…Hi, I’m Ashlee Companion, a results-driven Marketing & Events Director with a track record of building brand equity, accelerating revenue growth, and delivering multi-channel campaigns across B2B SaaS, media, heavy industry, and hospitality. I thrive on bold creative strategy, cross-functional leadership, and sponsorship activations that turn concepts into memorable brand moments. Over the past decade, I’ve blended customer-centric storytelling with sharp analytics to ensure every initiative aligns with business goals and delivers measurable impact.

Ashlee Companion

Marketer, Creative Director, Content Producer, +3

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Hi, I’m Ashlee Companion, a results-driven Marketing & Events Director with a track record of building brand equity, accelerating revenue growth, and delivering multi-channel campaigns across B2B SaaS, media, heavy industry, and hospitality. I thrive on bold creative strategy, cross-functional leadership, and sponsorship activations that turn concepts into memorable brand moments. Over the past decade, I’ve blended customer-centric storytelling with sharp analytics to ensure every initiative aligns with business goals and delivers measurable impact.…Hi, I’m Ashlee Companion, a results-driven Marketing & Events Director with a track record of building brand equity, accelerating revenue growth, and delivering multi-channel campaigns across B2B SaaS, media, heavy industry, and hospitality. I thrive on bold creative strategy, cross-functional leadership, and sponsorship activations that turn concepts into memorable brand moments. Over the past decade, I’ve blended customer-centric storytelling with sharp analytics to ensure every initiative aligns with business goals and delivers measurable impact.

Available to hire

Hi, I’m Ashlee Companion, a results-driven Marketing & Events Director with a track record of building brand equity, accelerating revenue growth, and delivering multi-channel campaigns across B2B SaaS, media, heavy industry, and hospitality. I thrive on bold creative strategy, cross-functional leadership, and sponsorship activations that turn concepts into memorable brand moments.

Over the past decade, I’ve blended customer-centric storytelling with sharp analytics to ensure every initiative aligns with business goals and delivers measurable impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist at Waypoint TV

April 1, 2025 - Present

Elevated strategic brand partnerships through exceptional client service, ensuring all sponsorship deliverables, media placements, and event activations consistently exceeded expectations. Orchestrated high-visibility marketing campaigns across digital, social, email, and OTT platforms, fueling audience growth and deepening engagement among anglers, hunters, and outdoor enthusiasts. Designed and executed large-scale giveaways and promotional events, leveraging cross-channel strategies to boost reach, capture leads, and drive measurable conversions. Directed multi-platform content strategies, ensuring cohesive brand storytelling that resonated with core audiences and attracted new viewers. Managed contractual marketing obligations with precision, tracking deliverables and ensuring flawless execution across all campaigns and platforms. Executed live events and experiential activations that brought the Waypoint brand to life, creating memorable connections with target audiences. Analyzed

Marketing Director – Self-Storage Vertical at Fullsteam

November 1, 2023 - January 1, 2025

Developed and led comprehensive marketing strategies across paid, owned, and earned channels to hit revenue targets and expand market share in the self-storage vertical. Spearheaded account-based marketing (ABM) efforts, refining Total Addressable Market (TAM), Ideal Customer Profiles (ICP), and buyer personas to drive conversions and align sales and marketing. Leveraged data-driven insights from competitive analysis and industry research to continuously refine tactics, enhancing lead generation and campaign ROI. Directed cross-functional teams in creation and execution of high-impact campaigns and events, fostering collaboration across sales, product, and customer experience. Established KPIs and tracked ROI, delivering actionable performance reports to senior leadership and ensuring continuous optimization aligned to business objectives. Led end-to-end tradeshow management—from strategic planning and budgeting through messaging and post-event analysis—ensuring optimal resource al

Marketing Manager at The Storage Group

June 1, 2022 - November 1, 2023

Led and launched multi-channel campaigns, including email, website, trade shows, and digital/print assets—driving measurable increases in lead generation and customer engagement. Created and delivered compelling trade show presentations and roundtable discussions, achieving a 97% audience satisfaction rate and elevating brand presence at industry events. Managed all digital assets including company websites, social media, video content, blogs, and Google Business Profile, ensuring consistent messaging and a unified brand experience. Implemented ClickUp company-wide, streamlining workflows, boosting team productivity, and improving cross-department communication. Led and mentored the marketing team, overseeing day-to-day operations, campaign execution, and professional development aligned with business goals.

Marketing Coordinator at Buckner HeavyLift Cranes

July 1, 2019 - June 1, 2022

Developed and executed high-impact social media campaigns, driving brand awareness, engagement, and lead generation across multiple platforms. Spearheaded end-to-end communications plans for new and existing crane models, ensuring consistent messaging and maximizing product visibility. Orchestrated targeted email campaigns for the sales team, driving product availability awareness and improving sales conversions. Led planning and execution of nationwide executive and employee meetings, creating impactful events that strengthened internal communications and employee alignment. Managed national and international travel logistics for VIPs and executives, ensuring seamless coordination of high-priority business engagements. Oversaw and optimized campaign budgets, managing inventory and event expenses to ensure cost efficiency while delivering high-quality marketing assets.

Program Administrator at Elon University

July 1, 2018 - July 1, 2019

Oversaw Global Neighborhood residence office operations, including budget management, student scheduling, and neighborhood initiatives. Planned and executed resident events for students, faculty, and staff; assisted with room management, assignments, and work order systems.

Executive Administration at University of North Carolina at Chapel Hill

March 1, 2016 - July 1, 2018

Managed accounts payable/receivable across multiple divisions including Gillings School of Public Health, UNC Family Health, Data, Finance, Facilities, and K–12. Drafted agendas and materials, executed follow-up meetings, organized team conferences, and coordinated travel and reimbursements for executives and state employees.

Publications & Communications Specialist at University of Central Florida

January 1, 2014 - December 1, 2015

Oversaw multiple UCF Housing websites and social media outlets, increasing web traffic by 20% and social media following by 98%. Supervised student staff to ensure consistent brand messaging and exceptional customer service; orchestrated monthly events for over 6,000 residents and incoming students.

Leasing & Marketing Consultant at Golf Brook Apartments

January 1, 2011 - January 1, 2014

Drove sales by providing professional tours of luxury apartment homes, amenities, and surrounding area; maintained an average 98.7% occupancy and 67% resident retention. Nurtured lasting relationships with tenants to improve renewal rates; spearheaded community events and local engagement initiatives.