I help brands, artists, and creative businesses turn content into something people actually care about. With 8+ years in social media and digital marketing (including coaching artists at Warner Music Australia) I bring a strong mix of creative instinct and strategic thinking. Alongside this, I produce UGC and content designed to perform across TikTok, Instagram, and beyond, with a focus on storytelling that drives engagement, reach, and real customer action.…

Ashlee Minto

PRO

I help brands, artists, and creative businesses turn content into something people actually care about. With 8+ years in social media and digital marketing (including coaching artists at Warner Music Australia) I bring a strong mix of creative instinct and strategic thinking. Alongside this, I produce UGC and content designed to perform across TikTok, Instagram, and beyond, with a focus on storytelling that drives engagement, reach, and real customer action.…

Available to hire

I help brands, artists, and creative businesses turn content into something people actually care about.

With 8+ years in social media and digital marketing (including coaching artists at Warner Music Australia) I bring a strong mix of creative instinct and strategic thinking. Alongside this, I produce UGC and content designed to perform across TikTok, Instagram, and beyond, with a focus on storytelling that drives engagement, reach, and real customer action.

See more

Language

English
Fluent

Work Experience

Content & Audience Manager at Warner Music Australia
April 2, 2023 - November 2, 2025
Managed Warner Music Australia’s own and operated channels and built Australia’s fastest growing music channel Blare. Led content from end-to-end, managed internal stakeholders, an agency team, freelancers, and a network of 30 creators while adding value to artist strategies both domestically and internationally.
Digital Partnerships Manager at Warner Music Australia
March 2, 2022 - April 2, 2023
Built a new role to provide account management for label partnerships as well as advise artists and teams on social media strategy and best practice. Worked across TikTok, Meta, and YouTube label accounts while simultaneously catering to domestic and international rosters.
Social Media & Content Specialist at Sense Group
August 1, 2019 - September 1, 2020
As a Social Media & Content Specialist at Sense, developed, implemented and optimized marketing strategies to generate and nurture valuable business leads. Produced and distributed dynamic content across web, social, email, media and podcast channels.
Marketing Manager at Comes With Fries
July 1, 2019 - August 1, 2021
I began my role at Comes With Fries as a social media coordinator and was promoted twice during this time. I designed and implemented social media & marketing strategies across organic and paid channels for a range of musical acts and organizations. I reported to the director and managed a small social media team to create scroll-stopping social campaigns focusing on Instagram and TikTok.
Freelance Content Creation & Management at Freelance
October 1, 2017 - Present
Freelancing has led me to conducting a range of interesting work across the digital marketing network. Largely I play an educational role for all of my clients regardless of campaign. All of my work begins with auditing and strategy, followed by implementation depending on how I need to adapt to complement the client’s skills and capacity.

Education

HSC at Music Industry College
January 13, 2014 - November 13, 2015
Diploma in Music Industry at Music Industry College
January 1, 2014 - December 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education
    paper Content Portfolio
    This is my portfolio! Ashlee Minto is an industry all-rounder with a wealth of experience in end-to-end content production and marketing strategy. Ashlee pushes the boundaries of marketing with innovative storytelling methods to deliver clients scroll-stopping content that actually brings customers to their business. While content production and digital marketing strategy are her areas of expertise, Ashlee is also an experienced interviewer, writer, content host, and model. resume portfolio contentstrategist contentproducer…