Advisory Board Member responsible for developing tailored marketing strategy and execution solutions for corporate clients; collaborate with cross-functional teams to provide innovative marketing approaches.

Director, Head of Digital Marketing & MarTech – APAC | B2B at Arkadin & NTT Ltd.

July 1, 2017 - July 1, 2019

Led a 10-person marketing team to establish end-to-end digital marketing ecosystems for UC Premium and Healthcare; participated in Global and APAC Sales & Marketing Boards; drove strategic planning across marketing strategy, partnerships, content, digital marketing, market intelligence and media relations. Closed core deals totaling S$3.5M; optimized ROI with 80% growth in MQLs; deployed LinkedIn social selling and ABM campaigns for C-suite executives; organized a 12-member committee that runs annual sales kick-offs.

Founder & Editor-in-Chief at Ashlogue Magazine

January 1, 2017 - Present

Founded and leads a magazine featuring exclusive, in-person celebrity interviews, overseeing professional video and photo production and live social media engagement. Built brand collaborations with major clients including Under Armour, BMW Group, Christian Dior, SK-II, Magnum and W Hotel; conceptualized and executed BMW Asia road-trip campaign for MINI Cooper editions generating S$400,000 in sales.

Manager, Social & Performance Marketing – APAC | B2B at Jones Lang LaSalle

August 1, 2015 - August 1, 2017

Managed digital and social marketing for Capital Markets, Commercial and Industrial Real Estate, Corporate and Workspace Solutions. Expanded footprint across social channels; developed bespoke playbooks and content strategies, resulting in 150% YoY growth in marketing qualified leads; helped close a US$22M investment sales opportunity via content and paid campaigns.

Specialist, Content & Digital Marketing (News & Classifieds) | B2C at Singapore Press Holdings, SPH Digital

July 1, 2012 - July 1, 2015

Pioneered digital strategy across Straits Times, AsiaOne, STProperty, STClassifieds, STJobs, STDirectory; achieved 30-40% organic traffic growth; generated revenue of S$1M on a budget of S$500K; onboarded Twitter as a client for STJobs during HQ launch; led corporate workshops and monetized SPH’s digital channels via content and advertising opportunities.

Content Editor (Project) at Ministry of Agriculture, Malaysia

March 1, 2011 - March 1, 2012

Authored a directory book on agriculture and food processing industries to attract investors; interviewed a Malaysian politician and wrote an article for WorldFuture TV.