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I am an experienced B2B marketing expert with a strong background in social media strategy, content creation, and lead generation. I have successfully built and scaled LinkedIn presences for startups to established companies, increasing follower engagement and positioning brands as trusted voices in cloud infrastructure and edge computing. I specialize in developing comprehensive B2B content strategies and have a proven track record in driving brand visibility and pipeline growth through integrated campaigns and thought leadership. I am passionate about leveraging data-driven strategies, storytelling, and cross-functional alignment to deliver seamless customer experiences and accelerate brand credibility. My expertise spans global content marketing, social media execution, event promotion, and performance monitoring, enabling me to craft messages that resonate with target audiences and foster long-term relationships in technical communities.…I am an experienced B2B marketing expert with a strong background in social media strategy, content creation, and lead generation. I have successfully built and scaled LinkedIn presences for startups to established companies, increasing follower engagement and positioning brands as trusted voices in cloud infrastructure and edge computing. I specialize in developing comprehensive B2B content strategies and have a proven track record in driving brand visibility and pipeline growth through integrated campaigns and thought leadership. I am passionate about leveraging data-driven strategies, storytelling, and cross-functional alignment to deliver seamless customer experiences and accelerate brand credibility. My expertise spans global content marketing, social media execution, event promotion, and performance monitoring, enabling me to craft messages that resonate with target audiences and foster long-term relationships in technical communities.

Ashleigh G

Social Media Manager, Marketing Strategist, Content Strategist, +2

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I am an experienced B2B marketing expert with a strong background in social media strategy, content creation, and lead generation. I have successfully built and scaled LinkedIn presences for startups to established companies, increasing follower engagement and positioning brands as trusted voices in cloud infrastructure and edge computing. I specialize in developing comprehensive B2B content strategies and have a proven track record in driving brand visibility and pipeline growth through integrated campaigns and thought leadership. I am passionate about leveraging data-driven strategies, storytelling, and cross-functional alignment to deliver seamless customer experiences and accelerate brand credibility. My expertise spans global content marketing, social media execution, event promotion, and performance monitoring, enabling me to craft messages that resonate with target audiences and foster long-term relationships in technical communities.…I am an experienced B2B marketing expert with a strong background in social media strategy, content creation, and lead generation. I have successfully built and scaled LinkedIn presences for startups to established companies, increasing follower engagement and positioning brands as trusted voices in cloud infrastructure and edge computing. I specialize in developing comprehensive B2B content strategies and have a proven track record in driving brand visibility and pipeline growth through integrated campaigns and thought leadership. I am passionate about leveraging data-driven strategies, storytelling, and cross-functional alignment to deliver seamless customer experiences and accelerate brand credibility. My expertise spans global content marketing, social media execution, event promotion, and performance monitoring, enabling me to craft messages that resonate with target audiences and foster long-term relationships in technical communities.

Available to hire

I am an experienced B2B marketing expert with a strong background in social media strategy, content creation, and lead generation. I have successfully built and scaled LinkedIn presences for startups to established companies, increasing follower engagement and positioning brands as trusted voices in cloud infrastructure and edge computing. I specialize in developing comprehensive B2B content strategies and have a proven track record in driving brand visibility and pipeline growth through integrated campaigns and thought leadership.

I am passionate about leveraging data-driven strategies, storytelling, and cross-functional alignment to deliver seamless customer experiences and accelerate brand credibility. My expertise spans global content marketing, social media execution, event promotion, and performance monitoring, enabling me to craft messages that resonate with target audiences and foster long-term relationships in technical communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Influencer Marketing Manager at Gcore S.A.

January 1, 2022 - Present

Owned and scaled Gcore's LinkedIn presence from startup phase to an established B2B thought leadership platform, increasing follower engagement by 200%. Developed comprehensive B2B content strategies targeting software developers, IT decision-makers, and technical leaders across Europe, creating topic clusters around edge computing, CDN solutions, and cloud infrastructure. Managed end-to-end content calendar coordinating with writers, product teams, and external agencies to deliver 20+ monthly pieces of content including white papers, blogs, and LinkedIn articles. Led integrated go-to-market campaigns aligning social, content, events, and partner co-marketing for lead generation and brand credibility. Spearheaded design refresh of Gcore’s web presence and piloted new storytelling formats like AI-powered interactive reports and technical video explainers. Oversaw global launch of WAAP product integrating design, PR, sales enablement, and demand generation. Drove executive speaker enga

Social Media & Content Marketing Manager at Lottie Files

December 31, 2022 - September 5, 2025

Spearheaded LinkedIn launch and growth strategy for Lottie Files’ B2B presence, building community from 0 to 3.6K engaged followers in 6 months by creating content that resonated with designers, developers, and creative directors. Developed data-driven B2B content strategies targeting SaaS companies, design teams, and animation studios, generating educational content about motion design. Orchestrated content calendar across multiple channels coordinating with product, design, and engineering teams to deliver timely content aligned with product releases, resulting in 13K impressions and 2.3% engagement rate on Product Hunt launches. Built and scaled a content hub delivering guides, showcases, blogs, and co-branded educational materials in partnership with Adobe. Developed and executed integrated campaigns combining social, PR, and creator community to drive pipeline growth. Led global live event and webinar strategies aligned with product updates, scaling engagement through digital an

Assistant Digital Marketing Manager at eBay Southeast Asia

December 31, 2015 - September 5, 2025

Designed and executed B2B marketing campaigns across digital networks including Google Ads, Facebook, Instagram and Snapchat targeting mobile app developers and partnership opportunities, resulting in increased inbound interest. Managed influencer marketing campaigns across Belgian and Luxembourg teenage markets on Snapchat & YouTube. Collaborated with developer teams to identify and resolve mobile app bugs. Launched, monitored, and reported on mobile application performance metrics like MAU and user churn. Led re-marketing campaigns with mobile push notifications and email marketing drives to boost interest and recurring visits to mobile apps.

Assistant Marketing Manager at EVO Group

December 31, 2019 - September 5, 2025

Transformed CERATIZIT's LinkedIn presence into a B2B thought leadership platform, growing engagement by 30% through strategic content focused on manufacturing innovation, Industry 4.0, and cutting tool technology for industrial decision-makers. Developed comprehensive B2B content strategy targeting manufacturing executives, engineers, and procurement managers across Europe, creating technical content that simplified complex tooling solutions and generated warm sales leads. Elevated CERATIZIT global brand by aligning technical product marketing with storytelling focused on precision, innovation, and sustainability. Directed development of case studies and customer stories highlighting OEM and manufacturer process transformation using CERATIZIT tools. Led integrated campaigns for major product lines combining trade shows, print, digital, and social channels to grow pipeline in EMEA and APAC. Managed brand partnerships with engineering universities, trade associations, and manufacturing h

Digital + Social Media Manager at CERATIZIT Groups S.A.

December 31, 2021 - September 5, 2025

Directed digital and social media marketing for CERATIZIT, focusing on brand and product positioning in manufacturing, Industry 4.0 and cutting tool innovations. Coordinated messaging consistency across more than 20 countries adapting campaigns while safeguarding global brand identity. Collaborated with R&D, product, and sales teams to ensure technical accuracy in marketing narratives. Defined KPIs for print and digital marketing effectiveness, adjusting strategies based on pipeline contribution and market feedback. Oversaw vendor relationships for production of brochures, ads, video case studies, and event materials. Launched refreshed digital branding with modern visuals aligned with innovation messaging. Advocated using emerging storytelling methods such as interactive CAD demos and video walkthroughs of machining use cases.

Social Media & Influencer Marketing Manager at Gcore S.A.

January 1, 2022 - Present

Led and scaled Gcore's LinkedIn presence from startup phase to an established B2B thought leadership platform by implementing data-driven strategies that increased follower engagement by 200%. Developed comprehensive B2B content strategies targeting software developers, IT decision-makers, and technical leaders across Europe, generating 30% of qualified inbound leads. Managed content calendar and collaborations with technical writers, product teams, and agencies to deliver diverse monthly content such as white papers, blogs, case studies, and articles that educated prospects throughout the buyer journey. Directed integrated go-to-market campaigns, aligning social, content, events, and partner co-marketing to accelerate lead generation and brand credibility. Oversaw the global launch of Web Application & API Protection (WAAP), integrating design, PR, sales enablement, and demand generation for consistent storytelling. Spearheaded executive speaker engagements and webinars, positioning G

Social Media & Content Marketing Manager (Contract) at Lottie Files

December 31, 2022 - September 5, 2025

Spearheaded LinkedIn launch and growth strategy for Lottie Files' B2B presence, building the community from 0 to 3.6K engaged followers in 6 months through content targeting designers, developers, and creative directors. Developed data-driven B2B content strategies addressing SaaS companies, design teams, and animation studios, creating educational material on motion design that positioned Lottie Files as the industry standard for lightweight animations. Orchestrated a content calendar aligned with product releases, resulting in 13K impressions and a 2.3% engagement rate on Product Hunt launches. Built and scaled a content hub delivering guides, customer showcases, blog posts, and co-branded educational materials in partnership with Adobe and industry leaders. Executed integrated campaigns blending social, PR, and creator community engagement to drive pipeline growth. Delivered customer storytelling via case studies to promote platform adoption globally and created global live event an

Assistant Digital Marketing Manager at EBay Southeast Asia

December 31, 2015 - September 5, 2025

Designed and executed B2B marketing campaigns across multiple networks including Google Ads, Facebook, Instagram, and Snapchat with A/B testing targeting mobile app developers and showcasing platform capabilities. Formulated and managed influencer marketing campaigns across Belgian and Luxembourg teen markets on Snapchat and YouTube. Collaborated with developer teams to detect and address mobile app bugs, launched and reported on performance metrics such as Monthly Active Users (MAU) and user churn. Led re-marketing campaigns using mobile push notifications via Urban Airship, Pushwoosh, and Amazon SNS. Developed email marketing campaigns to boost interest and ensure recurring visits to mobile apps.

Assistant Marketing Manager at Evo Group

December 31, 2019 - September 5, 2025

Transformed CERATIZIT's LinkedIn presence into a B2B thought leadership platform targeting manufacturing innovation, Industry 4.0, and cutting tool technology for industrial decision-makers, growing engagement by 30%. Developed comprehensive B2B content strategies targeting manufacturing executives, engineers, and procurement managers across Europe, creating technical content simplifying complex carbide tooling solutions to generate warm sales leads. Elevated global brand by aligning technical product marketing with storytelling focused on precision, innovation, and sustainability. Managed brand partnerships with engineering universities, trade associations, and regional manufacturing hubs. Led integrated campaigns combining trade shows, print, digital, and social media to grow pipeline within EMEA and APAC. Oversaw vendor relationships for production of brochures, ads, video case studies, and event materials. Advocated for emerging storytelling methods like interactive CAD demos and v

Digital & Social Media Manager at CERATIZIT Groups.A.

December 31, 2021 - September 5, 2025

Managed digital and social media marketing for CERATIZIT, delivering campaigns including web banner ads for Adobe MAX, Facebook and Instagram ads, employer branding campaigns, and product launches. Launched CERATIZIT podcasts and led LinkedIn and Facebook advertising for brand awareness. Led digital marketing for gaming platforms like Gamever.io and Pentas.io, collaborating with gamers and web3 influencers to launch NFTs and provide inbound sales leads. Authored digital copywriting portfolios and professional projects to support brand acquisition efforts.