Ashleigh G

Spearheaded LinkedIn launch and growth strategy for Lottie Files' B2B presence, building the community from 0 to 3.6K engaged followers in 6 months through content targeting designers, developers, and creative directors. Developed data-driven B2B content strategies addressing SaaS companies, design teams, and animation studios, creating educational material on motion design that positioned Lottie Files as the industry standard for lightweight animations. Orchestrated a content calendar aligned with product releases, resulting in 13K impressions and a 2.3% engagement rate on Product Hunt launches. Built and scaled a content hub delivering guides, customer showcases, blog posts, and co-branded educational materials in partnership with Adobe and industry leaders. Executed integrated campaigns blending social, PR, and creator community engagement to drive pipeline growth. Delivered customer storytelling via case studies to promote platform adoption globally and created global live event an

Spearheaded LinkedIn launch and growth strategy for Lottie Files’ B2B presence, building community from 0 to 3.6K engaged followers in 6 months by creating content that resonated with designers, developers, and creative directors. Developed data-driven B2B content strategies targeting SaaS companies, design teams, and animation studios, generating educational content about motion design. Orchestrated content calendar across multiple channels coordinating with product, design, and engineering teams to deliver timely content aligned with product releases, resulting in 13K impressions and 2.3% engagement rate on Product Hunt launches. Built and scaled a content hub delivering guides, showcases, blogs, and co-branded educational materials in partnership with Adobe. Developed and executed integrated campaigns combining social, PR, and creator community to drive pipeline growth. Led global live event and webinar strategies aligned with product updates, scaling engagement through digital an

Led and scaled Gcore's LinkedIn presence from startup phase to an established B2B thought leadership platform by implementing data-driven strategies that increased follower engagement by 200%. Developed comprehensive B2B content strategies targeting software developers, IT decision-makers, and technical leaders across Europe, generating 30% of qualified inbound leads. Managed content calendar and collaborations with technical writers, product teams, and agencies to deliver diverse monthly content such as white papers, blogs, case studies, and articles that educated prospects throughout the buyer journey. Directed integrated go-to-market campaigns, aligning social, content, events, and partner co-marketing to accelerate lead generation and brand credibility. Oversaw the global launch of Web Application & API Protection (WAAP), integrating design, PR, sales enablement, and demand generation for consistent storytelling. Spearheaded executive speaker engagements and webinars, positioning G