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A first generation digital native with an infectious enthusiasm for all things marketing technology. 18 years dedicated to this field, with deep knowledge of marketing operations, harnessing most online platforms, channels and trends at pace within complex global matrix environments. Extensive hands-on experience across the Google stack, Meta, TikTok, LinkedIn, Emplifi, Brandwatch, Talkwalker, Salesforce Marketing Cloud, HubSpot and more. AI working group leader with experimentation across campaign delivery, data and content. A fresh, forward thinker with an aptitude for learning and cutting through vast data to uncover actionable insights that deliver exceptional results on time, on budget. Wins include leading a cross functional project team of 15 to a Marketing Week Award nomination in the highly competitive social media channel masters category.…A first generation digital native with an infectious enthusiasm for all things marketing technology. 18 years dedicated to this field, with deep knowledge of marketing operations, harnessing most online platforms, channels and trends at pace within complex global matrix environments. Extensive hands-on experience across the Google stack, Meta, TikTok, LinkedIn, Emplifi, Brandwatch, Talkwalker, Salesforce Marketing Cloud, HubSpot and more. AI working group leader with experimentation across campaign delivery, data and content. A fresh, forward thinker with an aptitude for learning and cutting through vast data to uncover actionable insights that deliver exceptional results on time, on budget. Wins include leading a cross functional project team of 15 to a Marketing Week Award nomination in the highly competitive social media channel masters category.

Ashleigh Scott

Marketer, Growth Marketer, Marketing Strategist, +3

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A first generation digital native with an infectious enthusiasm for all things marketing technology. 18 years dedicated to this field, with deep knowledge of marketing operations, harnessing most online platforms, channels and trends at pace within complex global matrix environments. Extensive hands-on experience across the Google stack, Meta, TikTok, LinkedIn, Emplifi, Brandwatch, Talkwalker, Salesforce Marketing Cloud, HubSpot and more. AI working group leader with experimentation across campaign delivery, data and content. A fresh, forward thinker with an aptitude for learning and cutting through vast data to uncover actionable insights that deliver exceptional results on time, on budget. Wins include leading a cross functional project team of 15 to a Marketing Week Award nomination in the highly competitive social media channel masters category.…A first generation digital native with an infectious enthusiasm for all things marketing technology. 18 years dedicated to this field, with deep knowledge of marketing operations, harnessing most online platforms, channels and trends at pace within complex global matrix environments. Extensive hands-on experience across the Google stack, Meta, TikTok, LinkedIn, Emplifi, Brandwatch, Talkwalker, Salesforce Marketing Cloud, HubSpot and more. AI working group leader with experimentation across campaign delivery, data and content. A fresh, forward thinker with an aptitude for learning and cutting through vast data to uncover actionable insights that deliver exceptional results on time, on budget. Wins include leading a cross functional project team of 15 to a Marketing Week Award nomination in the highly competitive social media channel masters category.

Available to hire

A first generation digital native with an infectious enthusiasm for all things marketing technology. 18 years dedicated to this field, with deep knowledge of marketing operations, harnessing most online platforms, channels and trends at pace within complex global matrix environments.

Extensive hands-on experience across the Google stack, Meta, TikTok, LinkedIn, Emplifi, Brandwatch, Talkwalker, Salesforce Marketing Cloud, HubSpot and more.

AI working group leader with experimentation across campaign delivery, data and content.

A fresh, forward thinker with an aptitude for learning and cutting through vast data to uncover actionable insights that deliver exceptional results on time, on budget.

Wins include leading a cross functional project team of 15 to a Marketing Week Award nomination in the highly competitive social media channel masters category.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Digital Marketing at Cambridge University Press & Assessment, English

January 1, 2023 - Present

Led a team of six marketers and analysts across paid media, social, SEO, content, brand and PR; designed integrated campaign strategies across the funnel; established a centre of excellence and best practices, influencing a 150-stakeholder global marketing function. Built a new team post-merger in 1 year; managed up to £1 million in media spend. Defined a digital channel strategy with toolkits, planning framework and messaging prioritisation, reducing media costs by 17% while increasing engagement by 30% and unaided brand awareness by 118%. Drove a Google/TikTok partnership with experimentation (Demand Gen and PMax) achieving a 300% increase in webinar conversions with no extra spend. Delivered a 25% uplift in conversions through AB testing of new brand creative. Built a social video and influencer programme with UGC, increasing engagement by 250% at a fraction of cost. Established a data analytics capability with integrated reporting and AI-driven insights; led a Generative AI workin

Senior Marketing Manager, Channel Excellence at Cambridge University Press & Assessment, English

January 1, 2022 - February 1, 2023

Promoted to lead Channel Excellence and build a new function post-merger; managed a six-figure budget; designed and implemented cross-channel marketing strategy; built measurement framework and reporting; collaborated with product and tech to optimise paid, social and email channels.

Senior Marketing Manager, Social Media at Cambridge Assessment English

January 1, 2019 - December 31, 2022

Led social media strategy for @CambridgeEnglish and @IELTSOfficial, servicing a global community of 14 million users; developed and executed global social content strategy to grow reach, engagement and brand sentiment; established social listening and brand reputation initiatives.

Web and Digital Marketing Manager at Cambridge University Press, International Education

January 1, 2012 - January 1, 2017

Led the merger of five regional Education websites into a single shared platform; built social, SEO and mobile marketing capabilities from scratch; increased online direct sales by 420% YoY and site traffic by 85% YoY; grew social community to 250k; introduced mobile marketing automations and new social/search advertising channels.

Digital Marketing Manager at Cambridge University Press, Academic

January 1, 2017 - January 1, 2019

Mentored a 60+ person product marketing team; main point of contact for Salesforce Marketing Cloud and Hootsuite; designed the first global digital dashboards; grew email clicks and shares by 64% YoY to 455k; introduced mobile automations; delivered 800k additional search and social interactions in year one; 40% YoY increase in social traffic to Cambridge Core; helped develop brand toolkit and GDPR-compliant processes.

Digital Marketing Executive at Cambridge University Press, Education

January 1, 2011 - January 1, 2012

Managed Play.com social media; revenue and click-throughs quadrupled within three months; coordinated multimillion-pound print and outdoor advertising campaigns; worked in a large, data-driven marketing team that shaped later marketing approaches.