I am a content marketing and communications director with more than 18 years of experience helping B2B software, AI, SaaS, and telecommunications companies build strong brands and generate growth. I have created content and communications functions from the ground up, developing strategy, messaging, demand-generation programs, thought leadership, sales enablement, public relations, analyst relations, and investor communications across New Zealand, Australia, Canada, and the UK. I enjoy turning complex technology into clear, compelling stories that connect with customers, partners, analysts, investors, and employees. From launching industrial AI platforms and leading corporate rebrands to positioning executives as industry voices and building high-performing content programs, I bring a practical, collaborative approach and am available immediately for permanent or contract engagements, remotely or in Wellington.…

Ashleigh Young

I am a content marketing and communications director with more than 18 years of experience helping B2B software, AI, SaaS, and telecommunications companies build strong brands and generate growth. I have created content and communications functions from the ground up, developing strategy, messaging, demand-generation programs, thought leadership, sales enablement, public relations, analyst relations, and investor communications across New Zealand, Australia, Canada, and the UK. I enjoy turning complex technology into clear, compelling stories that connect with customers, partners, analysts, investors, and employees. From launching industrial AI platforms and leading corporate rebrands to positioning executives as industry voices and building high-performing content programs, I bring a practical, collaborative approach and am available immediately for permanent or contract engagements, remotely or in Wellington.…

Available to hire

I am a content marketing and communications director with more than 18 years of experience helping B2B software, AI, SaaS, and telecommunications companies build strong brands and generate growth. I have created content and communications functions from the ground up, developing strategy, messaging, demand-generation programs, thought leadership, sales enablement, public relations, analyst relations, and investor communications across New Zealand, Australia, Canada, and the UK.

I enjoy turning complex technology into clear, compelling stories that connect with customers, partners, analysts, investors, and employees. From launching industrial AI platforms and leading corporate rebrands to positioning executives as industry voices and building high-performing content programs, I bring a practical, collaborative approach and am available immediately for permanent or contract engagements, remotely or in Wellington.

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Work Experience

Content Director at Arch Communications Services
January 1, 2019 - Present
Provides independent content marketing and communications consulting to technology startups, investor community networks, and venture capital firms. Services include speaker circuit programs, media relations, website content, blogs, brand messaging, thought leadership articles, and social media engagement.
Director of Communications at Canvass AI
January 1, 2018 - Present
Built the entire content and marketing communications function as the company's 10th employee, supporting growth from bootstrap to Series A+ and partnerships with AVEVA (OSIsoft), Microsoft, and ABB. Developed end-to-end content strategy, buyer personas, vertical messaging, editorial planning, social media, and content audits for industrial AI markets. Created a go-to-market toolkit spanning webinars, videos, whitepapers, use cases, sales decks, events, and technical content. Led the launch of the MONET platform, including messaging, marketecture, press and analyst engagement, demo storylines, and sales enablement. Positioned the CEO as a thought leader through WEF, Forbes, and Bloomberg opportunities, led media and analyst relations, managed co-marketing programs, and directed investor relations.
Regional Marketing Manager at Esri Australia
January 1, 2016 - December 31, 2016
Provided parental leave cover and oversaw marketing strategy for distributors across Australia, Singapore, Malaysia, and Indonesia. Led community engagement, partner marketing, and content marketing programs.
Content Director at Quexor Group
January 1, 2016 - Present
Provides ongoing external content marketing and public relations support for telecom software clients. Deliverables include marketing strategies, PR plans, website content, messaging frameworks, eBooks, blogs, how-to guides, thought leadership articles, Q&As, podcasts, and vodcasts.
Marketing and Communications Manager at Computershare
January 1, 2015 - December 31, 2015
Provided parental leave cover and shaped the annual marketing strategy for the Communication Services division during digital transformation. Introduced thought leadership, a client communications calendar, and an executive engagement program.
Corporate Marketing Manager at Redknee Solutions (now Optiva)
January 1, 2010 - January 1, 2014
Led global content marketing and public relations strategy for a publicly listed B2B software company serving telecommunications customers including Optus, Vodafone, AT&T, T-Mobile, Telefonica, and Orange. Delivered 300% year-on-year marketing-qualified lead growth, increased website traffic by 44%, and grew newsletter subscribers by 42%. Raised the company's analyst profile, launched a customer reference program, led communications for a major Nokia Networks acquisition, and directed a full company rebrand covering messaging, creative identity, collateral, and employee engagement.
Account Manager at Mi Liberty Public Relations
January 1, 2008 - January 1, 2010
Managed B2B technology and telecommunications public relations accounts including Qualcomm, Telcordia, TelMap, and Redknee.
Account Manager at Consultus Public Relations
January 1, 2005 - January 1, 2008
Managed public relations accounts including HP New Zealand, Microsoft, Fronde New Zealand, and Hutt City Council.
Account Executive at Ruscoe Public Relations
January 1, 2003 - January 1, 2005
Delivered media relations for nonprofit sector clients including Plunket New Zealand and New Zealand Opera.

Education

Bachelor of Communication Studies, Public Relations and Professional Communications at University of Waikato
January 11, 2030 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Software & Internet, Manufacturing, Computers & Electronics, Professional Services, Financial Services, Government, Non-Profit Organization

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