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I’m an Australian B2B SaaS growth and demand generation marketer with 9 years’ experience across ANZ and international markets (agency-side). I focus on systems thinking: connecting audience, intent data, messaging, channels, and automation into repeatable loops that compound performance over time. I’m comfortable working backwards from revenue outcomes, building GTM discovery with Sales, and owning measurement and attribution across funnel stages. I use AI-assisted workflows (research, analysis, and content) and platforms like HubSpot, Clay, intent tools, and outreach automation to accelerate speed and scale without losing quality.…I’m an Australian B2B SaaS growth and demand generation marketer with 9 years’ experience across ANZ and international markets (agency-side). I focus on systems thinking: connecting audience, intent data, messaging, channels, and automation into repeatable loops that compound performance over time. I’m comfortable working backwards from revenue outcomes, building GTM discovery with Sales, and owning measurement and attribution across funnel stages. I use AI-assisted workflows (research, analysis, and content) and platforms like HubSpot, Clay, intent tools, and outreach automation to accelerate speed and scale without losing quality.

Ashley Lui

Performance Marketer, Growth Marketer, Marketing Automation Specialist, +2

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I’m an Australian B2B SaaS growth and demand generation marketer with 9 years’ experience across ANZ and international markets (agency-side). I focus on systems thinking: connecting audience, intent data, messaging, channels, and automation into repeatable loops that compound performance over time. I’m comfortable working backwards from revenue outcomes, building GTM discovery with Sales, and owning measurement and attribution across funnel stages. I use AI-assisted workflows (research, analysis, and content) and platforms like HubSpot, Clay, intent tools, and outreach automation to accelerate speed and scale without losing quality.…I’m an Australian B2B SaaS growth and demand generation marketer with 9 years’ experience across ANZ and international markets (agency-side). I focus on systems thinking: connecting audience, intent data, messaging, channels, and automation into repeatable loops that compound performance over time. I’m comfortable working backwards from revenue outcomes, building GTM discovery with Sales, and owning measurement and attribution across funnel stages. I use AI-assisted workflows (research, analysis, and content) and platforms like HubSpot, Clay, intent tools, and outreach automation to accelerate speed and scale without losing quality.

Available to hire

I’m an Australian B2B SaaS growth and demand generation marketer with 9 years’ experience across ANZ and international markets (agency-side). I focus on systems thinking: connecting audience, intent data, messaging, channels, and automation into repeatable loops that compound performance over time.

I’m comfortable working backwards from revenue outcomes, building GTM discovery with Sales, and owning measurement and attribution across funnel stages. I use AI-assisted workflows (research, analysis, and content) and platforms like HubSpot, Clay, intent tools, and outreach automation to accelerate speed and scale without losing quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Performance Marketing Manager at Digital Rhinos

September 1, 2021 - April 1, 2026

Led growth marketing strategy and execution for a portfolio of B2B SaaS and technology clients across ANZ and international markets. Owned paid acquisition, audience targeting, and messaging framework aligned to pipeline generation and revenue outcomes. Conducted GTM discovery, partnering with Sales to iterate based on deal feedback. Owned reporting across platforms and CRM and guided optimization through MQL/SQL/opportunity/revenue attribution. Built and automated email nurture and outreach sequences using segmentation logic, cadence, and behavioral triggers. Created reusable campaign frameworks for different growth stages including ABM, intent-led acquisition, and long-horizon category awareness. Leveraged AI-assisted GTM automation (Clay, Claude, Zapier, PhantomBuster, Instantly, Expandi) for scalable research, enrichment, outreach, and content speed. Key results include 26% MRR increase for a web analytics SaaS client and market launch execution for a US expansion, plus qualified p

Senior Performance Manager at Alley Group

April 1, 2021 - September 1, 2021

Led performance marketing strategy across an eCommerce client portfolio, directing channel specialists and campaign managers against client KPIs. Responsible for strategic oversight, budget forecasting, and performance reporting. Onboarded and improved an underperforming haircare client account by trialling new creative and audience strategies, expanding regionally, and returning performance to target within engagement period.

Digital Account Manager at NMPi

March 1, 2019 - April 1, 2021

Managed paid media campaigns across Hansen’s brands including Bonds, Sheridan, Jockey, and Berlei. Owned execution, optimization, and performance reporting while directing ad ops toward client KPIs. Led attribution transition from last-click to data-driven for Bonds and Berlei. Restructured search accounts for Sheridan resulting in meaningful CPC reduction and traffic growth year on year. Planned and executed full-funnel campaigns for Jockey Australia with multi-channel betas (Google/Meta including Smart Shopping, Discovery, and Local campaigns).

Paid Media Specialist at iProspect (Dentsu Aegis Network)

August 1, 2017 - February 1, 2019

Managed Google Ads and Bing Ads campaigns with a seven-figure annual budget across ROAS, CPA, and offline footfall traffic KPIs. Oversaw ad ops delivery and presented monthly and quarterly business reviews to clients. Developed Christmas SEM strategy for Woolworths generating 1.3M store visits at $1.15 CPSV, beating a $3 CPSV target. Launched Penfolds Vintage Release for Dan Murphy’s achieving >70% SOV and $205K revenue at 10.9 ROl.