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I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.…I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Ashley Sender

Content Strategist, SEO Expert, Growth Marketer, +3

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I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.…I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Available to hire

I’m Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I’m passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Bilingual SEO Engineer & Optimization Manager at Walmart Canada

January 1, 2020 - January 1, 2024

Led bilingual SEO engineering and optimization for Walmart.ca, including AI-driven search intelligence to align technical, content, and localization. Drove a 70% YoY increase in French organic traffic, improved crawlability and indexation, and boosted high-ranking pages by 30%. Implemented AI-enhanced keyword and content intelligence tools to identify emerging search behaviors and inform strategy. Collaborated with engineering and product teams to scale SEO initiatives; performed comprehensive audits and optimized on-page elements and site architecture; supported paid search with cross-channel SEO recommendations.

Digital & Content Marketing Manager at Purolator

January 1, 2024 - June 1, 2024

Developed and executed comprehensive content marketing strategies, contributing to lead generation growth and brand visibility. Owned PR and link-building strategies, securing 50+ high-quality backlinks; Drove SEO improvements; Monitored content and social media performance using Google Analytics and Ahrefs to refine strategies; Collaborated on paid social campaigns, resulting in notable growth in B2B revenue; Led 15+ full-funnel marketing campaigns; Created and distributed content across blogs, social media, videos, case studies, newsletters, and landing pages to drive engagement and conversions.

AI-driven Search Intelligence Engineer / SEO Manager at Walmart Canada

January 1, 2025 - Present

Led AI-driven search insights to optimize Walmart.ca's SEO/AEO/GEO performance, coordinating with global engineering and product teams to drive scalable growth. Contributed to a 15% YoY lift in organic sessions and resolved systemic SEO issues. Led French SEO strategy with AI-assisted insights, delivering a 70% YoY increase in French organic traffic and significant gains across priority keywords. Performed comprehensive SEO audits, improved crawlability, indexation, and site architecture; leveraged AI tools to identify emerging search behaviors.

Go-to-Market Marketing Specialist at Purolator

January 1, 2017 - May 1, 2017

Developed and executed go-to-market strategies for product launches, including email marketing, social media, digital ads, landing page creation, and web content development, leading to a 10% increase in revenue growth. Managed content across blogs, social media, video, case studies, newsletters, and landing pages to drive engagement and conversions; coordinated with creative teams for assets and ensured timely delivery.

Bilingual SEO Engineer Optimization Manager at Walmart Canada

January 1, 2020 - January 1, 2024

Led bilingual SEO strategy for Walmart.ca; used AI-assisted insights to drive French SEO; Led technical SEO audits and infrastructure improvements to improve crawlability, indexing, and site architecture; contributed to a 30% increase in indexation rate and a 20% increase in high-ranking pages; leveraged AI-driven keyword and content intelligence to identify emerging search behaviors and refine pages for relevance and engagement.

SEO & Content Strategist at Walmart Canada

January 1, 2025 - Present

Currently leading AI-driven search intelligence to optimize Walmart.ca's SEO/AEO/GE0 performance; collaborating with global engineering and product teams to scale growth; Led Walmart.ca's French SEO strategy with AI-assisted insights delivering a 70% YoY increase in French organic traffic; conducted comprehensive technical SEO audits, improved crawlability/indexing/site architecture; identified emerging search behaviors to shape content strategy and refine pages for stronger relevance and engagement.

Content Marketing Specialist at Purolator

January 1, 2017 - May 1, 2017

Developed and executed go-to-market strategies for product launches, including email marketing, social media, digital ads, landing page creation, and web content development; led 20+ posts/month across channels; contributed to a 10% revenue growth. Managed social media content planning for 2+ campaigns per month, coordinating with creative teams and external partners.