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I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.…I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Ashley Sender

Content Strategist, SEO Expert, Growth Marketer, +3

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I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.…I'm Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I'm passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Available to hire

I’m Ashley Sender, a results-driven content and SEO marketing leader with 9+ years of B2B and B2C experience in content and digital strategy. I excel at leveraging AI-driven insights to elevate visibility and accelerate growth across digital channels, aligning cross-functional teams to ambitious goals. I’m passionate about using data and market trends to build smarter, customer-first experiences, and I love collaborating with global teams to unlock scalable success for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

SEO & Content Strategist at Walmart Canada

January 1, 2025 - Present

Currently leading AI-driven search intelligence to optimize Walmart.ca's SEO/AEO/GE0 performance; collaborating with global engineering and product teams to scale growth; Led Walmart.ca's French SEO strategy with AI-assisted insights delivering a 70% YoY increase in French organic traffic; conducted comprehensive technical SEO audits, improved crawlability/indexing/site architecture; identified emerging search behaviors to shape content strategy and refine pages for stronger relevance and engagement.

AI-driven Search Intelligence Engineer / SEO Manager at Walmart Canada

January 1, 2025 - Present

Led AI-driven search insights to optimize Walmart.ca's SEO/AEO/GEO performance, coordinating with global engineering and product teams to drive scalable growth. Contributed to a 15% YoY lift in organic sessions and resolved systemic SEO issues. Led French SEO strategy with AI-assisted insights, delivering a 70% YoY increase in French organic traffic and significant gains across priority keywords. Performed comprehensive SEO audits, improved crawlability, indexation, and site architecture; leveraged AI tools to identify emerging search behaviors.

Digital & Content Marketing Manager at Purolator

January 1, 2024 - June 1, 2024

Developed and executed comprehensive content marketing strategies, contributing to lead generation growth and brand visibility. Owned PR and link-building strategies, securing 50+ high-quality backlinks; Drove SEO improvements; Monitored content and social media performance using Google Analytics and Ahrefs to refine strategies; Collaborated on paid social campaigns, resulting in notable growth in B2B revenue; Led 15+ full-funnel marketing campaigns; Created and distributed content across blogs, social media, videos, case studies, newsletters, and landing pages to drive engagement and conversions.

Bilingual SEO Engineer Optimization Manager at Walmart Canada

January 1, 2020 - January 1, 2024

Led bilingual SEO strategy for Walmart.ca; used AI-assisted insights to drive French SEO; Led technical SEO audits and infrastructure improvements to improve crawlability, indexing, and site architecture; contributed to a 30% increase in indexation rate and a 20% increase in high-ranking pages; leveraged AI-driven keyword and content intelligence to identify emerging search behaviors and refine pages for relevance and engagement.

Bilingual SEO Engineer & Optimization Manager at Walmart Canada

January 1, 2020 - January 1, 2024

Led bilingual SEO engineering and optimization for Walmart.ca, including AI-driven search intelligence to align technical, content, and localization. Drove a 70% YoY increase in French organic traffic, improved crawlability and indexation, and boosted high-ranking pages by 30%. Implemented AI-enhanced keyword and content intelligence tools to identify emerging search behaviors and inform strategy. Collaborated with engineering and product teams to scale SEO initiatives; performed comprehensive audits and optimized on-page elements and site architecture; supported paid search with cross-channel SEO recommendations.

Content Marketing Specialist at Purolator

January 1, 2017 - May 1, 2017

Developed and executed go-to-market strategies for product launches, including email marketing, social media, digital ads, landing page creation, and web content development; led 20+ posts/month across channels; contributed to a 10% revenue growth. Managed social media content planning for 2+ campaigns per month, coordinating with creative teams and external partners.

Go-to-Market Marketing Specialist at Purolator

January 1, 2017 - May 1, 2017

Developed and executed go-to-market strategies for product launches, including email marketing, social media, digital ads, landing page creation, and web content development, leading to a 10% increase in revenue growth. Managed content across blogs, social media, video, case studies, newsletters, and landing pages to drive engagement and conversions; coordinated with creative teams for assets and ensured timely delivery.