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Hello! I'm Ashley. I'm a multidisciplinary designer exploring how UI/UX research and service design intersect to create socially conscious solutions. I'm often described as a critical thinker and independent learner, and I believe that while design should be grounded, it should also be curious, discursive, and always a little bit fun.…

Ashley Tan

UX Designer, UI Designer, Product Designer, +2

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Hello! I'm Ashley. I'm a multidisciplinary designer exploring how UI/UX research and service design intersect to create socially conscious solutions. I'm often described as a critical thinker and independent learner, and I believe that while design should be grounded, it should also be curious, discursive, and always a little bit fun.…

Available to hire

Hello! I’m Ashley. I’m a multidisciplinary designer exploring how UI/UX research and service design intersect to create socially conscious solutions.

I’m often described as a critical thinker and independent learner, and I believe that while design should be grounded, it should also be curious, discursive, and always a little bit fun.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Intern at Checkpoint Theatre

December 1, 2024 - January 1, 2025

Led social media campaigns to promote Checkpoint Theatre’s publishing sector and year-end wrap-up, driving engagement (250+ likes). Created original content and assisted in the production of 2025 Season promotional materials, including poster concepts and video production. Conducted market research to identify potential partnerships and sponsorships, analyzing over 500 data points. Evaluated the effectiveness of existing marketing channels and identified optimization opportunities. Managed and updated Checkpoint’s website via WordPress.

Merchandising Intern at Resorts World Sentosa (Universal Studios Singapore)

May 1, 2024 - August 31, 2024

Designed and developed concepts and assets for USS and ACW merchandise, spanning 9 collections of 5-17 SKUs each in addition to standalone products. Conceptualised and executed product photography shoots, curating compelling visuals to support marketing and archive merchandise collections for all 7 IPs in USS. Gained practical experience selecting colours, materials, and finishes for large-scale merchandise production, ensuring alignment with brand aesthetics and production standards.

Freelance Graphic Designer

June 1, 2022 - Present

Designed apparel for local artists and organisations (Soggy Jeans, SOTA alumni, NUS History Society, Raffles Hall, Tembusu College), selling 415+ pieces. Logo design for theatre collective N:ow Arts; album art for local artists such as tylo, Tempo, GM3. Video direction, production, and editing for Curios and local brand Yokoblu. Collaborated with a team of ~20 on props, equipment, and catering as a production assistant under HEI Studios.

Visual Merchandising Intern at Under Armour

January 1, 2022 - April 30, 2022

Coordinated digital retail assets and provided tailored support for stores across the SAPAC region, ensuring alignment with brand standards. Designed original graphic and video content optimized for stores throughout SAPAC, enhancing product presentation and storytelling. Arranged store setups, collaborating closely with on-site teams to implement visual merchandising strategies to maximise product visibility and customer engagement.

Product Intern at TanTan

January 1, 2016 - Present

Conducted a comprehensive product audit across major user flows, identified friction points, and delivered actionable redesign recommendations, copywriting improvements, and interface refinements to enhance clarity and engagement. Performed competitive analysis of leading dating platforms to benchmark features and uncover opportunities for differentiation. Redesigned onboarding flows (e.g., profile building) by integrating key elements and reimagining streamlined interactions. Ideated and evaluated in-app voucher exchange mechanisms with external brands, supported by surveys to A/B test and validate strategy. Contributed to developing a new unique selling proposition by identifying product gaps and leveraging existing features to strengthen competitive positioning. Ongoing contributions to UX research, partnerships, and feature development.