Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Paige, a senior marketing leader based in Austin, TX, specializing in brand strategy, creative direction, and data-driven growth. I have 9+ years building elevated consumer brands across wellness, lifestyle, and CPG, with a track record of transforming brand stories into revenue, including driving revenue acceleration from $582K to $947K in 90 days and contributing to $9.6M in post-brand revenue. I'm a collaborative partner to executive leadership, leading cross-functional teams and agencies to translate business priorities into cohesive brand narratives. I develop seasonal campaigns, editorial calendars, influencer programs, and a scalable brand playbook that maintains tone, voice, and visual language across ecommerce, social, paid media, and events, while fostering community engagement and content-driven growth.…I'm Paige, a senior marketing leader based in Austin, TX, specializing in brand strategy, creative direction, and data-driven growth. I have 9+ years building elevated consumer brands across wellness, lifestyle, and CPG, with a track record of transforming brand stories into revenue, including driving revenue acceleration from $582K to $947K in 90 days and contributing to $9.6M in post-brand revenue. I'm a collaborative partner to executive leadership, leading cross-functional teams and agencies to translate business priorities into cohesive brand narratives. I develop seasonal campaigns, editorial calendars, influencer programs, and a scalable brand playbook that maintains tone, voice, and visual language across ecommerce, social, paid media, and events, while fostering community engagement and content-driven growth.

Paige Smith

Creative Director, Brand Strategist, Marketing Strategist, +4





I'm Paige, a senior marketing leader based in Austin, TX, specializing in brand strategy, creative direction, and data-driven growth. I have 9+ years building elevated consumer brands across wellness, lifestyle, and CPG, with a track record of transforming brand stories into revenue, including driving revenue acceleration from $582K to $947K in 90 days and contributing to $9.6M in post-brand revenue. I'm a collaborative partner to executive leadership, leading cross-functional teams and agencies to translate business priorities into cohesive brand narratives. I develop seasonal campaigns, editorial calendars, influencer programs, and a scalable brand playbook that maintains tone, voice, and visual language across ecommerce, social, paid media, and events, while fostering community engagement and content-driven growth.…I'm Paige, a senior marketing leader based in Austin, TX, specializing in brand strategy, creative direction, and data-driven growth. I have 9+ years building elevated consumer brands across wellness, lifestyle, and CPG, with a track record of transforming brand stories into revenue, including driving revenue acceleration from $582K to $947K in 90 days and contributing to $9.6M in post-brand revenue. I'm a collaborative partner to executive leadership, leading cross-functional teams and agencies to translate business priorities into cohesive brand narratives. I develop seasonal campaigns, editorial calendars, influencer programs, and a scalable brand playbook that maintains tone, voice, and visual language across ecommerce, social, paid media, and events, while fostering community engagement and content-driven growth.

Available to hire

I’m Paige, a senior marketing leader based in Austin, TX, specializing in brand strategy, creative direction, and data-driven growth. I have 9+ years building elevated consumer brands across wellness, lifestyle, and CPG, with a track record of transforming brand stories into revenue, including driving revenue acceleration from $582K to $947K in 90 days and contributing to $9.6M in post-brand revenue.

I’m a collaborative partner to executive leadership, leading cross-functional teams and agencies to translate business priorities into cohesive brand narratives. I develop seasonal campaigns, editorial calendars, influencer programs, and a scalable brand playbook that maintains tone, voice, and visual language across ecommerce, social, paid media, and events, while fostering community engagement and content-driven growth.

Language

English

Fluent

Work Experience

Head of Brand & Creative Marketing at AMMD by Amy Myers, MD

November 1, 2023 - Present

Lead all creative direction across campaigns, channels, and consumer touchpoints; established tone of voice, visual language, and brand standards company-wide. Drove revenue growth (582k → 947k in 90 days) and contributed to $9.6M in post-brand revenue. Built integrated marketing strategy, managed cross-functional teams and agencies, and developed influencer/UGC programs and seasonal campaigns. Directly partnered with executive leadership to translate business priorities into cohesive brand stories.

Brand Marketing Director at Saving Face Austin

January 1, 2023 - November 1, 2023

Led brand marketing strategy and execution; set editorial calendars and cross-functional campaign plans; built brand credibility through content, paid media, ecommerce, social, and events. Oversaw agencies, freelancers, and production vendors; crafted national experiential activations and partner programs; aligned with leadership on growth initiatives.

Brand Marketing Manager at Made In Cookware

August 1, 2020 - September 1, 2021

Managed end-to-end brand marketing for cookware line; developed campaigns, product storytelling, and content across channels; collaborated with creative, performance marketing, and product teams; contributed to growth and revenue.

Social Media & Community Manager at Made In Cookware

September 1, 2018 - August 1, 2020

Built and managed social media and community programs; grew organic presence, orchestrated influencer partnerships, and led content strategy; collaborated with design and marketing teams.

Social Media Strategist at Twyla Inc.

September 1, 2016 - June 1, 2018

Led social strategy; built AI-driven workflows for the marketing team; increased brand awareness year-over-year; supported customer growth and partnerships; developed content and production across channels.