Ashwani A. Panicker

Designed and developed a fully responsive website for a Sacramento dessert shop, translating brand identity into a scalable digital experience that improved product clarity and customer engagement. Conducted content audit, competitive analysis, and information architecture restructuring to clearly present products, customization options, and store details. Built a complete design system including typography, color styles, interactive components, spacing scales, and reusable layout patterns to ensure visual consistency. Developed the site from Figma to code using component-based HTML/CSS/JS, optimizing for mobile-first layouts, page load performance, and ADA/WCAG 2.1 AA accessibility standards. Improved performance by self-hosting fonts, compressing images/video, and refining LCP/CLS values through Lighthouse testing (Scores: 89 Performance, 100 Accessibility, 95 Best Practices, 92 SEO). Implemented SEO enhancements, semantic HTML, ARIA labeling, and metadata to improve discoverability.

Led the UX/UI redesign and upgrade of a HIPAA-compliant full-stack web application, applying Product Strategy and Creative Thinking to enhance usability and streamline processes. Delivered design patterns using Bootstrap to ensure responsive layouts across web and mobile platforms (Android, iOS). Created Information Architecture, UI mockups, usability testing, and interactive prototypes to polish the solution and improve handoff between design and development. Collaborated with cross-functional teams to define portals for Admin, Patient, and Staff, resulting in a 30% reduction in administrative processing time, a 25% improvement in patient intake efficiency, and a 20% increase in appointment scheduling accuracy with a 15% rise in client-patient engagement.

Enhanced student performance by 20% by collaborating with the instructor and delivering clear problem-solving guidance.