Ashley Lakes
I’m Ashley Lakes, Founder and Creative Director of Ashwood Creative, and I design apparel, surface artwork, and packaging from concept through factory-ready production.
About
I’m Ashley Lakes, Founder and Creative Director of Ashwood Creative, and I design apparel, surface artwork, and packaging from concept through factory-ready production. With 13+ years of experience, I combine creative direction with hands-on technical product-development skills—so my designs don’t just look great, they’re built to work in the real world of CADs, tech packs, fit samples, and production timelines.
I lead end-to-end projects across medical, uniform, performance, and lifestyle apparel, creating original prints and patterns (including seamless repeats and engineered placements), developing branded packaging graphics like hangtags and labels, and handling precise color development. From collaborating with vendors and factories to guiding final production, I’m focused on delivering commercially viable design systems that brands can confidently launch.
- 14 years' experience
- Joined September 2026
Industry experience
- Manufacturing
- Retail
- Consumer Goods
- Professional Services
More experts in Delray Beach, United States
Work experience· 6 roles
Lead apparel and technical product development for medical, uniform, performance, and lifestyle apparel clients. Deliver CADs, tech packs, graded specs, and fit/sample review; create original surface and print artwork including seamless repeats and engineered placements; develop packaging and branded product graphics such as hangtags, labels, trims, and product graphics with precise Pantone color development. Serve as creative director and primary client contact, overseeing vendor and factory communication through final production.
Designed full collections from concept through production for licensed outdoor brands, including apparel design, tech packs, print/pattern design, packaging, and trim development. Helped develop Terramar’s expanded hunting collection. Produced custom product collections, graphics, and packaging for major licensed brand programs including New Balance, Scheels Outfitters, Bass Pro Shops, Academy Sports, and Blain’s Farm & Fleet, collaborating with brand design and product directors while maintaining design intent through factory correspondence.
Education
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