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I’m Abdullah Yasser Singer, a Digital Marketing & Performance Specialist based in Riyadh with 4+ years of hands-on experience across social media strategy, campaign analysis, and performance support on major ad platforms. I connect campaign planning with creative execution and KPI tracking, helping teams improve reach, video views, engagement, CTR, CPM/CPV, and cost per result through clear monitoring and iteration.…I’m Abdullah Yasser Singer, a Digital Marketing & Performance Specialist based in Riyadh with 4+ years of hands-on experience across social media strategy, campaign analysis, and performance support on major ad platforms. I connect campaign planning with creative execution and KPI tracking, helping teams improve reach, video views, engagement, CTR, CPM/CPV, and cost per result through clear monitoring and iteration.

Abdullah Yasser Singer

Digital Marketer, Performance Marketer, Marketing Analyst, +4

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I’m Abdullah Yasser Singer, a Digital Marketing & Performance Specialist based in Riyadh with 4+ years of hands-on experience across social media strategy, campaign analysis, and performance support on major ad platforms. I connect campaign planning with creative execution and KPI tracking, helping teams improve reach, video views, engagement, CTR, CPM/CPV, and cost per result through clear monitoring and iteration.…I’m Abdullah Yasser Singer, a Digital Marketing & Performance Specialist based in Riyadh with 4+ years of hands-on experience across social media strategy, campaign analysis, and performance support on major ad platforms. I connect campaign planning with creative execution and KPI tracking, helping teams improve reach, video views, engagement, CTR, CPM/CPV, and cost per result through clear monitoring and iteration.

Available to hire

I’m Abdullah Yasser Singer, a Digital Marketing & Performance Specialist based in Riyadh with 4+ years of hands-on experience across social media strategy, campaign analysis, and performance support on major ad platforms. I connect campaign planning with creative execution and KPI tracking, helping teams improve reach, video views, engagement, CTR, CPM/CPV, and cost per result through clear monitoring and iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Marketing & AI Operations Specialist at Just Mood

January 1, 2025 - Present

Managed digital marketing and creative production workflows across campaign planning, paid/social assets, reporting, and launch support. Supported awareness, reach, video view, and engagement campaigns across Meta, TikTok, and Snapchat, monitoring KPIs such as impressions, reach, frequency, CTR, CPM, CPV, and cost per result. Produced client/internal reporting summaries with insights and recommendations to drive creative optimization. Coordinated across clients, designers, developers, and production teams to keep assets and execution aligned. Used generative AI tools to speed up ideation, copy variants, report structuring, and creative briefing. Supported web-related operations including DNS/domain/hosting coordination and launch support when needed, across retail, F&B, corporate, events, entertainment, and B2B work.

Visual Content Lead / Campaign Visual Designer (Project-Based) at Sameh Shemy

January 1, 2024 - December 1, 2024

Led visual content direction for political and public-facing communication materials. Created campaign visuals for clarity, consistency, audience recognition, and fast-paced publishing. Managed visual production priorities to ensure timely digital publishing and campaign communication.

Creative Specialist at Hadiaty Zawq Co.

January 1, 2024 - January 1, 2025

Improved e-commerce catalog quality through stronger product presentation, layout consistency, and creative direction. Created visuals for seasonal promotions, product offers, and continuous marketing activity. Supported content relevance by analyzing shopper behavior and campaign requirements. Designed digital visual assets for social, e-commerce pages, and brand communication. Contributed to ongoing retail-focused campaign creative production.

Graphic Designer at Freelance / Local Ad Agencies

January 1, 2020 - December 1, 2021

Designed print and digital advertising materials, branding assets, social media visuals, posters, and production-ready layouts for small businesses and agency clients. Supported multi-channel creative needs from concept through production-ready deliverables.