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Digital Marketing & Performance Specialist based in Riyadh with 4+ years of multidisciplinary experience across paid campaign support, campaign analysis, reporting, and creative/AI-assisted content direction. Experienced in performance monitoring, KPI reporting, and cross-team coordination across multiple industries, strengthening hands-on capabilities in conversion-focused analytics and ad optimization. Skilled in translating campaign results into clear insights and recommendations for stakeholders, supporting awareness-to-lead workflows, and coordinating campaign operations and launch-related digital tasks. Comfortable working across Meta, TikTok, Snapchat, and analytics workflows (GA4 fundamentals, KPI tracking, CPL-focused reporting).…Digital Marketing & Performance Specialist based in Riyadh with 4+ years of multidisciplinary experience across paid campaign support, campaign analysis, reporting, and creative/AI-assisted content direction. Experienced in performance monitoring, KPI reporting, and cross-team coordination across multiple industries, strengthening hands-on capabilities in conversion-focused analytics and ad optimization. Skilled in translating campaign results into clear insights and recommendations for stakeholders, supporting awareness-to-lead workflows, and coordinating campaign operations and launch-related digital tasks. Comfortable working across Meta, TikTok, Snapchat, and analytics workflows (GA4 fundamentals, KPI tracking, CPL-focused reporting).

Abdullah Yasser Singer

Digital Marketer, Performance Marketer, Marketing Analyst, +1

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Digital Marketing & Performance Specialist based in Riyadh with 4+ years of multidisciplinary experience across paid campaign support, campaign analysis, reporting, and creative/AI-assisted content direction. Experienced in performance monitoring, KPI reporting, and cross-team coordination across multiple industries, strengthening hands-on capabilities in conversion-focused analytics and ad optimization. Skilled in translating campaign results into clear insights and recommendations for stakeholders, supporting awareness-to-lead workflows, and coordinating campaign operations and launch-related digital tasks. Comfortable working across Meta, TikTok, Snapchat, and analytics workflows (GA4 fundamentals, KPI tracking, CPL-focused reporting).…Digital Marketing & Performance Specialist based in Riyadh with 4+ years of multidisciplinary experience across paid campaign support, campaign analysis, reporting, and creative/AI-assisted content direction. Experienced in performance monitoring, KPI reporting, and cross-team coordination across multiple industries, strengthening hands-on capabilities in conversion-focused analytics and ad optimization. Skilled in translating campaign results into clear insights and recommendations for stakeholders, supporting awareness-to-lead workflows, and coordinating campaign operations and launch-related digital tasks. Comfortable working across Meta, TikTok, Snapchat, and analytics workflows (GA4 fundamentals, KPI tracking, CPL-focused reporting).

Available to hire

Digital Marketing & Performance Specialist based in Riyadh with 4+ years of multidisciplinary experience across paid campaign support, campaign analysis, reporting, and creative/AI-assisted content direction. Experienced in performance monitoring, KPI reporting, and cross-team coordination across multiple industries, strengthening hands-on capabilities in conversion-focused analytics and ad optimization.

Skilled in translating campaign results into clear insights and recommendations for stakeholders, supporting awareness-to-lead workflows, and coordinating campaign operations and launch-related digital tasks. Comfortable working across Meta, TikTok, Snapchat, and analytics workflows (GA4 fundamentals, KPI tracking, CPL-focused reporting).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Marketing & AI Operations Specialist at Just Mood

January 1, 2025 - Present

Managed digital marketing and creative production workflows across campaign planning, paid/social assets, reporting, and launch support. Supported awareness, reach, video view, and engagement campaigns across Meta, TikTok, and Snapchat, monitoring KPIs such as impressions, reach, frequency, CTR, CPM, CPV, and cost per result. Produced client/internal reporting summaries with insights and recommendations to drive creative optimization. Coordinated across clients, designers, developers, and production teams to keep assets and execution aligned. Used generative AI tools to speed up ideation, copy variants, report structuring, and creative briefing. Supported web-related operations including DNS/domain/hosting coordination and launch support when needed, across retail, F&B, corporate, events, entertainment, and B2B work.

Visual Content Lead / Campaign Visual Designer (Project-Based) at Sameh Shemy

January 1, 2024 - December 1, 2024

Led visual content direction for political and public-facing communication materials. Created campaign visuals for clarity, consistency, audience recognition, and fast-paced publishing. Managed visual production priorities to ensure timely digital publishing and campaign communication.

Creative Specialist at Hadiaty Zawq Co.

January 1, 2024 - January 1, 2025

Improved e-commerce catalog quality through stronger product presentation, layout consistency, and creative direction. Created visuals for seasonal promotions, product offers, and continuous marketing activity. Supported content relevance by analyzing shopper behavior and campaign requirements. Designed digital visual assets for social, e-commerce pages, and brand communication. Contributed to ongoing retail-focused campaign creative production.

Graphic Designer (Freelance / Local Ad Agencies)

January 1, 2020 - December 1, 2021

Designed print and local advertising materials for small businesses and agency clients. Prepared branding assets and production-ready layouts for social media visuals, posters, and print/digital use. Built foundational skills in print design, color modes, layout, typography, and client-based creative delivery.