ASISH KUMAR VUDDAGIRI

Spearheaded digital growth initiatives for a $2M international client portfolio, driving performance through data-driven SEO and digital marketing strategies. Managed marketing efforts for Citibank Private Wealth Management, Investment Management, and Consumer Banking across the US, UK, Singapore, Taiwan, Indonesia, and Malaysia. Led a team of 5 analysts, optimizing customer acquisition and improving lead conversion by 60%. Led AI search optimization (GEO) for banking products to improve visibility in Google AI Overviews and other generative AI search experiences. Built SEO playbooks for AEO, YouTube SEO, multilingual SEO, and domain migration to enable execution across global teams, contributing to 23% organic traffic growth.

Managed SEO and digital marketing engagements worth over $500K for international banking clients including Citibank, Standard Chartered Bank (SCB), UOB, and others. Delivered end-to-end digital strategies including technical audits, KPI definition, implementation, and performance measurement. Collaborated with cross-functional marketing, analytics, and product teams across 8+ international markets. Increased qualified lead generation by 160% through SEO, content strategy, and technical implementations; designed multilingual SEO strategies contributing to 50% revenue growth across target markets. Presented QBRs, translating performance data into business recommendations, and performed root cause analysis (RCA) after major market changes to guide decisions.