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I'm an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance. Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.…I'm an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance. Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.

Asli Celik

Marketing Strategist, Growth Marketer, Product Marketer, +3

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I'm an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance. Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.…I'm an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance. Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.

Available to hire

I’m an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance.

Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Co-Founder at Wheel AI

January 1, 2024 - January 1, 2026

Co-founded Wheel AI, an AI-powered marketing automation platform enabling autonomous campaign strategy creation and optimization. Secured seed investment from Antler VC, Rabobank, and notable angels. Led a cross-functional team of 11 from concept to market validation, translating customer insights into a high-impact product roadmap and $250k ARR. Defined product vision from 0-to-1, established KPI framework and automated full-funnel tracking for real-time GTM. Engineered full-cycle sales motion and GTM engine, achieving a 75% win rate through hyper-targeted ICP and messaging. Managed full P&L, fundraising, and growth roadmaps while guiding product sprints to align technical output with market demand. Initiated strategic wind-down in Jan 2026 following market validation.

Entrepreneur in Residence at Antler

September 1, 2023 - January 1, 2024

Advanced from cohort to funded team after rigorous validation; synthesized customer interviews, market intelligence, and competitive mapping into a clear problem statement and initial GTM for Wheel AI.

Senior Manager, Partner Marketing & Brand Management Lead at Uber

March 1, 2019 - March 1, 2022

Led EMEA-wide integrated marketing & brand strategy for restaurant partners across priority markets; accelerated partner acquisition by translating market intelligence into region-wide positioning, messaging and GTM motions; collaborated with product and ops to translate partner needs into feature updates.

Senior Global Brand Manager at Unilever

August 1, 2016 - December 1, 2018

Led strategic initiatives for global brands (Knorr) including brand positioning, innovation roadmaps, and integrated campaign management; delivered multi-million-euro incremental revenue and region-wide growth.

Category Marketing Manager at Unilever

July 1, 2013 - August 1, 2015

Owned strategic marketing and innovation for Lipton, Calvé, and Hellmann’s across multiple markets; generated multi-million-euro revenue by delivering global flagship GTM roadmaps and overseeing cross-functional teams.

Management Trainee at Unilever

July 1, 2011 - August 1, 2013

Developed B2B marketing campaigns for restaurant chains and hotels; established scalable communication practices across multiple markets globally.

Founder at Side Venture DTC e-commerce venture (Exit)

August 1, 2018 - May 1, 2022

Built and scaled a DTC e-commerce business from concept to successful exit with $2.5M revenue and 20% EBIT/DA; managed full P&L, growth, acquisitions; built full-stack marketing and operations automation and drove multi-channel testing and KPI framework.