Asli Celik
I'm an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets.
About
I’m an AI-focused marketing leader and VC-backed founder with 10+ years driving go-to-market, messaging architecture and cross-functional brand/product launches across global markets. I co-founded Wheel AI, an AI-powered marketing automation platform, to empower teams to build autonomous campaigns and optimize performance.
Previously, I led EMEA partner marketing strategy at Uber and owned global P&L and innovation roadmaps at Unilever, delivering multi-million-euro incremental revenue and double-digit volume turnarounds. I translate market insights into high-impact product roadmaps and scalable GTM motions, and I thrive on turning complex problems into clear, actionable plans.
- 12 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Consumer Goods
- Professional Services
- Retail
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Work experience· 7 roles
Co-founded Wheel AI, an AI-powered marketing automation platform enabling autonomous campaign strategy creation and optimization. Secured seed investment from Antler VC, Rabobank, and notable angels. Led a cross-functional team of 11 from concept to market validation, translating customer insights into a high-impact product roadmap and $250k ARR. Defined product vision from 0-to-1, established KPI framework and automated full-funnel tracking for real-time GTM. Engineered full-cycle sales motion and GTM engine, achieving a 75% win rate through hyper-targeted ICP and messaging. Managed full P&L, fundraising, and growth roadmaps while guiding product sprints to align technical output with market demand. Initiated strategic wind-down in Jan 2026 following market validation.
Advanced from cohort to funded team after rigorous validation; synthesized customer interviews, market intelligence, and competitive mapping into a clear problem statement and initial GTM for Wheel AI.
Led EMEA-wide integrated marketing & brand strategy for restaurant partners across priority markets; accelerated partner acquisition by translating market intelligence into region-wide positioning, messaging and GTM motions; collaborated with product and ops to translate partner needs into feature updates.
Education
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