Pure Melt Chocolate

Puremelt Chocolate Byron Bay makes Love Bites and drinking chocolate. What started as a logo refresh expanded into a 360° rebrand after focused discovery clarified users, the brand’s vision and mission, and its position in the category. Their snackable, fudgy bites and cozy drinking blends deserved a complete transformation.

• Designed and codified the packaging system and variant rules for Love Bites and Drinking Chocolate with the Creative Director, creating a cohesive, scalable 12 SKU line.
• Co-developed flavor-to-color mapping and built a reusable component library (label hierarchy).
• Delivered press-ready dielines and pre-press files (barcodes, nutrition panels, bleed and sale zones).
• Coordinated closure and board choices with the producer to balance cost, print quality, and assembly speed.
• Produced sell-in and launch assets: ods, wholesale list, in-store posters, event signage (banners and A-frames), and social templates.