Creative Manager - Brand & Marketing at Bazaar Technologies

Built Bazaar Pro’s branding system from scratch, including the overall creative strategy, design language, color usage and typography, layouts and design elements. Led creative direction, concept development and design execution for animations, paid ads, social media, offline merchandise and reels. Mentored a team of designers and fostered a culture of creative freedom and growth. Revamped Bazaar Pro’s website with new visual system guidelines on Figma to improve user experience for partners and clients. Collaborated with brand and marketing leads to develop a strong, timeless brand, on-brand iconography and illustration style. Contributed to social content concepts and calendars to boost brand awareness and recall.

Creative Lead - Global Brand & Experience at Careem

Led global brand and experience across Careem’s multi-vertical platform (Rides, Food, Careem Pay, Groceries, DineOut, Careem Plus). Built and maintained the brand system, art direction, and experience design; ensured cultural resonance across markets; collaborated with product, marketing and regional teams; drove consistency across touchpoints.

Brand Designer - Global Brand at Careem

Contributed to global brand identity and design system, visual storytelling and brand collateral across markets.

Content Designer - Marketing at Venturedive

Created marketing content design for campaigns across channels; collaborated with marketing teams to drive engagement and conversion.

Creative Associate - Brand & Marketing at Careem

Spearheaded creative direction and visual evolution of Careem Super App and its business verticals (Rides, Food Delivery, Careem Pay, Groceries, DineOut, Careem Plus), delivering a unified, culturally resonant brand experience across markets.

Design Intern at Ishthehari Advertising Agency

Supported branding and visual design projects; assisted senior designers on campaigns.