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I’m Asmen Pablo Koç, a Marketing & Communications Specialist based in Zurich. I bring experience coordinating PR, campaigns, influencer programs, and events for brands in retail and fashion. I thrive in cross-functional teams and love turning complex briefs into clear strategies that support commercial goals. Outside work, I’m passionate about economics, languages, cultures, and staying on top of news and trends. I enjoy learning new tools and collaborating with stakeholders to deliver creative, data-driven results.…I’m Asmen Pablo Koç, a Marketing & Communications Specialist based in Zurich. I bring experience coordinating PR, campaigns, influencer programs, and events for brands in retail and fashion. I thrive in cross-functional teams and love turning complex briefs into clear strategies that support commercial goals. Outside work, I’m passionate about economics, languages, cultures, and staying on top of news and trends. I enjoy learning new tools and collaborating with stakeholders to deliver creative, data-driven results.

Asmen Pablo Koç

Brand Strategist, Marketing Strategist, Social Media Manager, +6

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I’m Asmen Pablo Koç, a Marketing & Communications Specialist based in Zurich. I bring experience coordinating PR, campaigns, influencer programs, and events for brands in retail and fashion. I thrive in cross-functional teams and love turning complex briefs into clear strategies that support commercial goals. Outside work, I’m passionate about economics, languages, cultures, and staying on top of news and trends. I enjoy learning new tools and collaborating with stakeholders to deliver creative, data-driven results.…I’m Asmen Pablo Koç, a Marketing & Communications Specialist based in Zurich. I bring experience coordinating PR, campaigns, influencer programs, and events for brands in retail and fashion. I thrive in cross-functional teams and love turning complex briefs into clear strategies that support commercial goals. Outside work, I’m passionate about economics, languages, cultures, and staying on top of news and trends. I enjoy learning new tools and collaborating with stakeholders to deliver creative, data-driven results.

Available to hire

I’m Asmen Pablo Koç, a Marketing & Communications Specialist based in Zurich. I bring experience coordinating PR, campaigns, influencer programs, and events for brands in retail and fashion. I thrive in cross-functional teams and love turning complex briefs into clear strategies that support commercial goals.

Outside work, I’m passionate about economics, languages, cultures, and staying on top of news and trends. I enjoy learning new tools and collaborating with stakeholders to deliver creative, data-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

Turkish

Advanced

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

PR and Communications Specialist at Calzedonia Switzerland AG

January 1, 2023 - Present

Manage and support PR and communication activities for all brands in the Swiss market (Calzedonia, Intimissimi, Falconeri, Tezenis). Develop and execute media campaigns aligned with commercial goals and budget across digital, social, print, and OOH to increase brand awareness. Plan and implement PR strategy for the Swiss market, including community partnerships, content/press releases, monitoring, agency negotiations, and press relations. Conceptualize and coordinate PR and in-store events with budgeting, guestlist management, logistics, and post-event reporting. Build influencer pools (10–20 profiles per brand), negotiate contracts, manage communications and reporting. Lead end-to-end production of seven national and international photoshoots, including creative direction, budgeting, sourcing, scheduling and negotiations. Conceptualize and plan internal events for up to 55 employees, including overnight stays, transportation, catering, and experiences.

Sales and Logistics at Café Wendelin & Stadtbibliothek

September 1, 2021 - December 1, 2022

Performed duties during military civil service, traveled, and worked part-time while completing a master’s thesis. Supported daily operations, customer service, and logistical tasks.

Marketing Intern at L’Oréal Suisse SA

March 1, 2021 - September 1, 2021

Developed the marketing mix for national campaigns and launched new products on the Swiss market with KPI tracking (INOA & Dia Light). Managed social media community and editorial planning. Supported partnerships with E-retailers for promotions, merchandising, and paid media.

Student Research Assistant at Università della Svizzera italiana

March 1, 2021 - September 1, 2022

Assisted the project 'Visualized Relationships – functions and problems' at the Institute of Digital Technologies and Communications. Transcribed interviews in Swiss German.

Claims Processor Outpatient at Atupri Health Insurance

September 1, 2018 - September 1, 2019

Evaluated claims and processed invoices for medical and hospital treatment, medications, and laboratory services. Provided customer service and support for processing.