Riot Games / Arcane

Arcane is the show where they bring the world of League of Legends to life. Apart from being a huge step for Riot into entertainment, one of the goals was to expand to fresher audiences.

We were so lucky to receive so much information from Riot before and after our kick-off meeting. We got detailed information about the phases of the platform and their goals, requirements (must/should/could) that our website had to achieve, and also an audience breakdown that definitely helped us to better understand the current audience.

In order to dive deeper into the audience, we decided to have internal interviews with some monks (MediaMonks colleagues) since we had people really interested in League Of Legends and Riot in general.

We also had stakeholder interviews with some Rioters to find out what were the expectations, needs, and goals from a business perspective.