Getty Villa / Persepolis Reimagined

Create an interactive and immersive experience that brings to life the world of Persepolis for users worldwide who may not be able to visit the museum in person.

Visitors will start their journey by exploring a 3D model of Persepolis at its peak. With WebGL, visitors can “walk” around a 3D model of Ancient Persepolis at its height during the Achaemenid Empire. As they explore, users will discover art objects from the exhibition in context throughout the Ancient city.

My Role & Contributions:

As the UX Designer, I led the user experience strategy from concept to execution, collaborating with cross-functional teams to deliver a seamless virtual exploration. My key responsibilities included:

User Journey Design: Developed the overall user flow, ensuring a coherent and engaging experience from landing to exploration and exit. Defined both the macro-journey across six key areas of Persepolis and the micro-journeys within each space, guiding users intuitively through the ancient city’s structures.

Artifact Interaction Strategy: With 19 historical objects spanning multiple formats (3D, WebGL, images, audio), I categorized artifacts based on interaction types, ensuring a cohesive and intuitive exploration. Introduced the “past & present” feature, enabling users to compare ancient objects with their current state.