Hello! I'm Andrea Sparks, a marketing professional with over 30 years of corporate and contract professional marketing experience. I've led cross-functional projects, built integrated marketing plans, and leveraged digital marketing tools to boost brand presence and performance. Beyond marketing, I am passionate about education and mentorship. I enjoy helping students navigate the next phase of life after high school. In addition to my marketing career, I’ve mentored high school seniors, helping them navigate the Tennessee Promise last-dollar scholarship requirements for community college or applied technology schools. Many of these students are first-generation college students, so the process was new to them and their families. I also recently helped my two children navigate the sometimes complicated process of applying to college including ACT prep, FAFSA requirements, essay coaching, deadline management, and Common App completion. I’ve also worked with middle school students as a Vex IQ robotics coach. I’m professional and organized. I’m used to juggling multiple projects and deadlines, and I have great communication skills. I would love the opportunity to learn more about the position and your company. Thank you for your time and consideration.

Andrea Sparks

Hello! I'm Andrea Sparks, a marketing professional with over 30 years of corporate and contract professional marketing experience. I've led cross-functional projects, built integrated marketing plans, and leveraged digital marketing tools to boost brand presence and performance. Beyond marketing, I am passionate about education and mentorship. I enjoy helping students navigate the next phase of life after high school. In addition to my marketing career, I’ve mentored high school seniors, helping them navigate the Tennessee Promise last-dollar scholarship requirements for community college or applied technology schools. Many of these students are first-generation college students, so the process was new to them and their families. I also recently helped my two children navigate the sometimes complicated process of applying to college including ACT prep, FAFSA requirements, essay coaching, deadline management, and Common App completion. I’ve also worked with middle school students as a Vex IQ robotics coach. I’m professional and organized. I’m used to juggling multiple projects and deadlines, and I have great communication skills. I would love the opportunity to learn more about the position and your company. Thank you for your time and consideration.

Available to hire

Hello! I’m Andrea Sparks, a marketing professional with over 30 years of corporate and contract professional marketing experience. I’ve led cross-functional projects, built integrated marketing plans, and leveraged digital marketing tools to boost brand presence and performance.

Beyond marketing, I am passionate about education and mentorship. I enjoy helping students navigate the next phase of life after high school. In addition to my marketing career, I’ve mentored high school seniors, helping them navigate the Tennessee Promise last-dollar scholarship requirements for community college or applied technology schools. Many of these students are first-generation college students, so the process was new to them and their families.

I also recently helped my two children navigate the sometimes complicated process of applying to college including ACT prep,
FAFSA requirements, essay coaching, deadline management, and Common App completion.

I’ve also worked with middle school students as a Vex IQ robotics coach.

I’m professional and organized. I’m used to juggling multiple projects and deadlines, and I have great communication skills.

I would love the opportunity to learn more about the position and your company. Thank you for your time and consideration.

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Work Experience

Marketing Director at KES Systems Solutions - NetSuite ERP Consultants
May 1, 2024 - May 1, 2024
Led development of a unified brand identity across print and digital channels and created a multi-channel marketing plan including website redesign, content creation, newsletters, email campaigns, webinars, social media, digital advertising, networking, sponsorships, and client surveys. Overhauled the WordPress site to improve UX, implemented Google Analytics, and refreshed product and blog content with ongoing SEO optimization, tripling monthly site visitors. Produced written and video educational content to help management teams optimize NetSuite usage; built a 115-piece thought leadership library; launched a YouTube channel with webinars, demos, feature highlights, and tips. Ran HubSpot-driven campaigns to educate audiences, grow an 11K+ email list, and quadruple social followers. Launched a new product with cross-channel promotions. Managed and mentored a database manager and social media coordinator.
Marketing and Web Design Contractor at Marketing and Web Design Contractor
April 1, 2006 - November 13, 2025
Built and maintained WordPress websites and executed SEO for small businesses including financial consultants, an accounting firm, a software consulting firm, nonprofits, a daycare, breweries, an interior designer, and a travel company. Created and executed marketing plans for startups, additional locations, and new products. Wrote content for websites, newsletters, and social media; designed logos and marketing materials.
Marketing Associate - Marketing Director at KraftCPAs
April 1, 2006 - April 1, 2006
Developed and executed marketing plans for the audit, tax, and accounting firm and seven affiliated companies totaling over 200 employees. Managed a team of four. Wrote proposals for engagements and managed proposal submissions. Designed all print and digital marketing materials and managed websites, SEO, and analytics. Regularly added thought leadership content and distributed it via newsletters, email campaigns, social media, and advertising.

Education

Bachelor of Arts at University of Tennessee, Knoxville
January 1, 1991 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Financial Services, Education