Available to hire
I am a highly organized digital marketing expert with 13+ years of experience in performance marketing, project management, and cross-functional collaboration. I excel at strategizing, executing, and measuring campaigns across PPC, paid social, and display channels, always with a numbers-driven mindset and clear communication. I thrive on turning data into actionable insights and delivering measurable results for clients and stakeholders.
I enjoy mentoring teams, coordinating multifaceted projects, and ensuring seamless execution across remote and local teams. My passion is building scalable marketing programs that align with business goals and drive growth, while maintaining strong partnerships with clients, agencies, and internal teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Dutch
Advanced
Spanish; Castilian
Intermediate
French
Intermediate
Work Experience
Senior Digital Marketing Specialist at ManpowerGroup
June 30, 2021 - September 9, 2025Coordinated and implemented recruitment marketing campaigns for clients such as KLM, PostNL, Schenker, CEVA and AkzoNobel; responsible for strategy and implementation of PPC, Paid Social (Facebook, Instagram, Snapchat, LinkedIn) and job boards; created budgets and performance forecasts; advised on channel selection; developed a job board strategy for multiple labels; led data analytics projects to determine partner and campaign effectiveness; mentored a junior digital specialist and managed external agencies.
Freelance Digital Marketing Manager at Self-employed
August 1, 2021 - PresentCollaborated with corporates, agencies, start-ups and scale-ups across Pharma, Food, Fintech, SaaS and Entertainment; project lead for 30+ B2B webinar campaigns for Informa Markets’ Pharma team, managing Social Media, PPC, Email, Website and Newsletter channels; coordinated 25 targeted display ad campaigns; supported Informa Markets’ Food team with Eloqua Email marketing, blog and sales copy, and digital sales brochures for international trade fairs; coordinated the go-live of integrated campaigns for Qonto over a 6-month engagement; served as Subject Matter Expert for Pinterest; localized Amberscript’s go-to-market strategy for the DACH region.
Senior Marketing Manager Germany at Staples Europe
December 31, 2017 - September 9, 2025Developed the annual marketing strategy for Staples Germany and monitored budget, sales, margin and KPI targets; implemented all marketing plans, including digital marketing (SEA, Social Media, Affiliate Marketing, Price Comparison Websites, Remarketing), Email, and coordinating website and promotion planning; created segment-specific marketing initiatives and Staples’ first multi-channel loyalty program; managed a dedicated local marketing specialist; collaborated on cross-functional projects with analytics, pricing and merchandising, as well as creative and content teams.
Senior Digital Marketing Specialist / Senior Paid Search Specialist at Staples Europe
October 31, 2016 - September 9, 2025Responsible for online marketing strategy and execution of all performance marketing campaigns (SEA, Social Media, Affiliate Marketing, Display Advertising, Price Comparison Websites, Retargeting); led the German EDLP project, coordinating with pricing and analytics to improve efficiency and reduce acquisition costs; managed campaign lifecycles from creative brief to landing pages and ongoing optimization; produced regular management reports.
Senior Account Manager SEA / Account Manager SEA / Trainee SEA at Quisma GmbH
December 31, 2011 - September 9, 2025Account management and SEA campaigns for clients across industries (telecom, luxury, FMCG); trained and onboarded new team members; conducted SEA workshops for clients and partner agencies; monitored campaigns against budgets and performance targets.
Senior Account Manager SEA at Quisma GmbH
December 31, 2014 - September 9, 2025Managed SEA campaigns; advised clients, planned, implemented and optimized B2B and B2C campaigns; monitored performance and budgets; supported onboarding of new team members.
Senior Digital Marketing Specialist at ManpowerGroup
June 1, 2021 - September 9, 2025Coordinated and implemented recruitment marketing campaigns for ManpowerGroup clients (e.g., KLM, PostNL, Schenker, CEVA, AkzoNobel). Strategy and execution across online channels (PPC, Paid Social, job boards); created budgets and forecasts; advised on channel selection; developed job board strategy for multiple ManpowerGroup labels; led data analytics to measure partner and campaign effectiveness; mentored a junior digital specialist and managed external agencies.
Freelance Digital Marketing Manager at Self-employed
August 1, 2021 - PresentCollaborated with corporates, agencies, startups and scale-ups across Pharma, Food, Fintech, SaaS, and Entertainment; project lead for 30+ B2B webinars for Informa Markets’ Pharma team; coordinated 25 targeted display campaigns; supported Informa Markets’ Food team with Eloqua email marketing, blog content, and international trade fair materials; led go-live of integrated campaigns for Qonto in the DE market; served as Pinterest Subject Matter Expert and localised Amberscript’s go-to-market strategy for the DACH region.
Senior Marketing Manager Germany at Staples Europe
December 1, 2017 - September 9, 2025Developed the annual marketing strategy for Staples Germany; managed digital marketing (SEA, Social, Affiliate, Price Comparison Websites, Remarketing), email, and cross-functional promotions; created segment-specific initiatives and Staples’ first multi-channel loyalty program; supervised remote marketing specialist; collaborated with analytics, pricing and merchandising, as well as creative and content teams.
Senior Digital Marketing Specialist Germany / Senior Paid Search Specialist Germany at Staples Europe
October 1, 2016 - September 9, 2025Led online marketing strategy and performance campaigns (SEA, Social, Affiliate, Display, Retargeting) for the German market; drove the EDLP project to improve sales and acquisition efficiency; oversaw campaign lifecycle from briefing and landing pages to monitoring, analysis and reporting.
Senior Account Manager SEA at Quisma GmbH
December 1, 2014 - September 9, 2025Account management and SEA campaign management for clients across industries; advised on planning, implementation and optimization; monitored performance against budgets and KPIs; led workshops and onboarding for clients and partner agencies.
Trainee SEA at Quisma GmbH
December 1, 2011 - September 9, 2025Progressed from trainee to Senior Account Manager within 2.5 years; main point of contact for Austria market; managed a large client base across sports betting, telecom, FMCG, insurance, banking, e-commerce; responsible for keyword research, budget planning, campaign setup, testing, optimization and reporting.
Sabbatical at Self
October 1, 2013 - September 9, 2025Sabbatical focusing on traveling and scuba diving; pursued PADI instructor course during this period.
Sabbatical at Self
July 1, 2019 - September 9, 2025Sabbatical focusing on traveling and scuba diving.
Senior Digital Marketing Specialist at ManpowerGroup
June 1, 2021 - September 9, 2025Coordinated and implemented recruitment marketing campaigns for ManpowerGroup clients (KLM, PostNL, Schenker, CEVA, AkzoNobel and more). Responsible for strategy and implementation of all online marketing channels (PPC, Paid Social on Facebook, Instagram, Snapchat, LinkedIn; and job boards). Created budgets and performance forecasts; prepared reports. Advised on channel selection, developed a job board strategy for multiple labels, and led data analytics projects to measure partner and campaign effectiveness; mentored a junior digital specialist and managed external agencies for digital and creative projects.
Freelance Digital Marketing Manager at Self-employed
August 1, 2021 - PresentCollaborated with corporates, agencies, start-ups and scale-ups across Pharma, Food, Fintech, SaaS and Entertainment. Led 30+ B2B webinar campaigns for Informa Markets’ Pharma team, managing Social Media, PPC, Email, Website and Newsletter channels; coordinated 25 targeted display ad campaigns within 3 months for Informa Markets Pharma, briefing and managing Content, Design and PPC specialists. Supported Informa Markets’ Food team with Eloqua Email marketing, blog and sales copy, and digital sales brochures; oversaw go-live of integrated campaigns for Qonto (Fintech, DE market) over a 6-month engagement. Served as Subject Matter Expert for Pinterest at a translation agency, reviewing and optimizing localized marketing content; localized Amberscript’s go-to-market strategy for the DACH region, including channel selection and content coordination.
Senior Marketing Manager Germany at Staples Europe
December 1, 2017 - September 9, 2025Developed the annual marketing strategy for Staples Germany; implemented digital marketing (SEA, Social Media, Affiliate Marketing, Price Comparison Websites, Remarketing), Email, and coordinated website and promotion planning. Created segment-specific marketing initiatives and Staples’ first multi-channel loyalty program; managed a dedicated local marketing specialist; collaborated with analytics, pricing, merchandising, creative and content teams.
Senior Digital Marketing Specialist Germany at Staples Europe
October 1, 2016 - September 9, 2025Responsible for the online marketing strategy and implementation of all performance campaigns (SEA, Social Media, Affiliate Marketing, Display Advertising, Price Comparison Websites, Retargeting). Led the German EDLP project with pricing and analytics, increasing sales and marketing efficiency; managed deadlines and go-live of campaigns, from briefing and landing pages to monitoring and reporting; troubleshot campaign issues.
Senior Paid Search Specialist Germany at Staples Europe
October 1, 2016 - September 9, 2025Led German paid search strategy, including keyword research, bid management, and campaign optimization; collaborated with pricing and analytics teams to improve cost efficiency and sales; produced cross-channel reporting and insights.
Trainee SEA / Account Manager SEA / Senior Account Manager SEA at Quisma GmbH
December 1, 2011 - September 9, 2025Progressed from trainee to Senior Account Manager within 2.5 years; managed SEA campaigns for clients across telecommunications (O2), luxury (Chanel), FMCG (Danone, Mars), insurances (Wüstenrot), banking, E-Commerce (Hervis) and more. Trained and onboarded new team members; conducted client workshops; monitored budgets and performance targets.
Senior Account Manager SEA at Quisma GmbH
December 1, 2014 - September 9, 2025Account management for SEA campaigns; advised clients, planning, implementing and optimizing B2B and B2C campaigns; monitored performance against budget; conducted SEA workshops and training; mentored interns.
Senior Digital Marketing Specialist; Recruitment Marketing Lead at ManpowerGroup
June 30, 2021 - September 9, 2025Coordinated and implemented recruitment marketing campaigns for Manpower clients such as KLM, PostNL, Schenker, CEVA, AkzoNobel and more. Responsible for strategy and implementation of all online marketing channels (PPC, Paid Social on Facebook/Instagram/Snapchat/LinkedIn) and job boards. Created budget and performance forecasts and reports. Advised on channel selection for recruitment marketing campaigns. Developed a job board strategy for various ManpowerGroup labels. Led data analytics projects to determine partner and campaign effectiveness. Mentored and managed a junior digital specialist and external agencies.
Freelance Digital Marketing Manager at Self-employed
August 1, 2021 - PresentCollaborated with corporates, agencies, start-ups, and scale-ups across Pharma, Food, Fintech, SaaS, and Entertainment industries. Project lead for 30+ B2B webinar campaigns for Informa Markets’ Pharma team, managing Social Media, PPC, Email, Website, and Newsletter channels. Coordinated 25 targeted display ad campaigns within 3 months for Informa Markets Pharma, briefing and managing Content, Design, and PPC specialists. Supported Informa Markets’ Food team with Eloqua Email marketing, blog and sales copy, and digital sales brochures for international trade fairs. Coordinated the go-live of integrated campaigns for Qonto (Fintech, DE market) over a 6-month engagement. Served as Subject Matter Expert for Pinterest and localized Amberscript’s go-to-market strategy for the DACH region.
Senior Marketing Manager Germany; Senior Digital Marketing Specialist Germany; Senior Paid Search Specialist Germany at Staples Europe
December 31, 2017 - September 9, 2025Developed annual marketing strategy for Staples Germany and monitored budget, sales, margin and KPI targets; implemented digital marketing (SEA, Social Media, Affiliate Marketing, Price Comparison Websites, Remarketing), Email, and coordinated website and promotion planning. Created segment-specific marketing initiatives and Staples’ first multi-channel loyalty program. Managed remote marketing specialist in Hamburg. Collaborated on cross-functional projects with analytics, pricing and merchandising, as well as creative and content specialists.
Senior Digital Marketing Specialist Germany; Senior Paid Search Specialist Germany at Staples Europe
October 31, 2016 - September 9, 2025Responsible for the online marketing strategy and implementation of all performance marketing campaigns (SEA, Social Media, Affiliate Marketing, Display Advertising, Price Comparison Websites, Retargeting). Led the German low-price model (EDLP) project, collaborating with pricing and analytics to lower acquisition costs. Managed deadlines and go-live of campaigns—from creative and copy briefing to landing page creation, testing, monitoring, and reporting.
Senior Account Manager SEA; Account Manager SEA; Trainee SEA at Quisma GmbH
December 31, 2011 - September 9, 2025Account management and SEA campaigns for clients across industries (telecom, luxury, FMCG). Advised clients, planned, implemented and optimized B2B and B2C campaigns. Monitored and optimized campaigns against budgets and performance targets. Conducted SEA workshops for clients and partner agencies; responsible for training and onboarding new team members and interns.
Senior Account Manager SEA at Quisma GmbH
December 31, 2014 - September 9, 2025Campaign management for clients in Austria; main point of contact for partner agencies and clients; managed a big client base including sports betting, telecommunications, FMCG, insurance, banking and E-commerce; responsibilities included keyword research, budget and performance forecasting, campaign setup, testing, monitoring, optimization and reporting.
Freelance Digital Marketing Manager at Self-employed
August 1, 2021 - PresentCollaborated with corporates, agencies, start-ups, and scale-ups across Pharma, Food, Fintech, SaaS, and Entertainment industries. Project lead for 30+ B2B webinar campaigns for Informa Markets’ Pharma team, managing Social Media, PPC, Email, Website, and Newsletter channels. Coordinated 25 targeted display ad campaigns within 3 months for Informa Markets Pharma, briefing and managing Content, Design, and PPC specialists. Supported Informa Markets’ Food team with Eloqua Email marketing, blog and sales copy, and digital sales brochures for international trade fairs. Coordinated the go-live of integrated campaigns for Qonto (Fintech, DE market) over a 6-month engagement. Served as Subject Matter Expert for Pinterest and localized Amberscript’s go-to-market strategy for the DACH region.
Senior Marketing Manager Germany at Staples Europe
December 31, 2017 - September 9, 2025Developed the annual marketing strategy for Staples Germany and continuously monitored budget, sales, margin and KPI targets. Implemented digital marketing (SEA, Social Media, Affiliate Marketing, Price Comparison Websites, Remarketing), Email, and website/promotion planning. Created segment-specific marketing initiatives and Staples’ first multi-channel loyalty program. Managed a dedicated local marketing specialist and collaborated on cross-functional projects with analytics, pricing, merchandising, and creative teams.
Senior Digital Marketing Specialist Germany / Senior Paid Search Specialist Germany at Staples Europe
October 31, 2016 - September 9, 2025Responsible for the online marketing strategy and implementation of all performance campaigns (SEA, Social Media, Affiliate Marketing, Display Advertising, Price Comparison Websites, Retargeting). Led the German low-price model (EDLP) project to increase sales and marketing efficiency by lowering acquisition costs. Managed campaign go-lives, including creative and landing page development, and ongoing optimization and reporting.
Senior Account Manager SEA / Account Manager SEA / Trainee SEA at Quisma GmbH
December 31, 2014 - September 9, 2025Account management and SEA campaign management for clients across telecom, luxury, FMCG, and other industries. Provided client advisory, planning, implementation, and optimization of B2B/B2C campaigns. Monitored performance against budget and targets; conducted SEA workshops and mentored new team members.
Senior Account Manager SEA / Account Manager SEA / Trainee SEA at Quisma GmbH
December 31, 2011 - September 9, 2025Progressed from trainee to Senior Account Manager, helped establish the Vienna office, and acted as primary contact for partners and clients in Austria. Managed a large client base across industries (sports betting, telecom, FMCG, insurance, banking, e-commerce). Led SEA campaigns from keyword research and budgeting to deployment and reporting.
Sabbaticals
October 31, 2013 - September 9, 2025Traveled, scuba diving (PADI), and pursued instructor course work during sabbatical period.
Education
Bachelor of Arts in Sports-, Culture - and Event Management at FH Kufstein, Austria
January 1, 2005 - January 1, 2008Exchange Semester at Universiti Sains Malaysia
January 1, 2007 - December 31, 2007Bachelor of Arts in Sports-, Culture - and Event Management at FH Kufstein, Austria
January 1, 2005 - January 1, 2008Exchange Semester at Universiti Sains Malaysia, Penang, Malaysia
January 1, 2007 - January 1, 2007Bachelor of Arts in Sports-, Culture- and Event Management at FH Kufstein, Austria
January 1, 2005 - January 1, 2008Exchange Semester at Universiti Sains Malaysia, Penang, Malaysia
January 1, 2007 - September 9, 2025Bachelor of Arts in Sports-, Culture - and Event Management at FH Kufstein, Austria
January 1, 2005 - December 31, 2008Exchange Semester at Universiti Sains Malaysia, Penang, Malaysia
January 1, 2007 - December 31, 2007Bachelor of Arts in Sports-, Culture - and Event Management at FH Kufstein, Austria
January 1, 2005 - December 31, 2008Exchange Semester at Universiti Sains Malaysia, Penang, Malaysia
January 1, 2007 - December 31, 2007Qualifications
PADI Instructor course
January 11, 2030 - September 9, 2025Industry Experience
Software & Internet, Media & Entertainment, Financial Services, Professional Services, Travel & Hospitality, Retail, Other, Healthcare, Life Sciences, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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