Hi, I’m Astitva Kumar, a creative and performance-driven Social Media & Digital Content Specialist with 3+ years of experience managing engaging campaigns for retail, lifestyle, and e-commerce brands. I thrive on crafting authentic stories and building communities around lifestyle, interiors, and vintage markets. I love curating content that resonates with audiences, highlighting product journeys, and driving meaningful engagement across Instagram, Facebook, LinkedIn, and YouTube. I’m passionate about curating content that connects with audiences and delivering measurable results. I enjoy leading cross-functional teams, optimizing content strategy with data-driven insights, and continuously improving reach and engagement through thoughtful storytelling and analysis.…

Astitva Kumar

Hi, I’m Astitva Kumar, a creative and performance-driven Social Media & Digital Content Specialist with 3+ years of experience managing engaging campaigns for retail, lifestyle, and e-commerce brands. I thrive on crafting authentic stories and building communities around lifestyle, interiors, and vintage markets. I love curating content that resonates with audiences, highlighting product journeys, and driving meaningful engagement across Instagram, Facebook, LinkedIn, and YouTube. I’m passionate about curating content that connects with audiences and delivering measurable results. I enjoy leading cross-functional teams, optimizing content strategy with data-driven insights, and continuously improving reach and engagement through thoughtful storytelling and analysis.…

Available to hire

Hi, I’m Astitva Kumar, a creative and performance-driven Social Media & Digital Content Specialist with 3+ years of experience managing engaging campaigns for retail, lifestyle, and e-commerce brands. I thrive on crafting authentic stories and building communities around lifestyle, interiors, and vintage markets. I love curating content that resonates with audiences, highlighting product journeys, and driving meaningful engagement across Instagram, Facebook, LinkedIn, and YouTube.

I’m passionate about curating content that connects with audiences and delivering measurable results. I enjoy leading cross-functional teams, optimizing content strategy with data-driven insights, and continuously improving reach and engagement through thoughtful storytelling and analysis.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Assistant at Applisen
March 1, 2025 - October 13, 2025
Scheduled and published cross-platform content via Hootsuite, increasing engagement rates. Assisted in planning and managing paid campaigns across Google Ads and Meta Ads. Designed visually appealing creatives in Adobe Creative Cloud and Canva for organic and paid promotions. Monitored KPIs, generated performance reports, and suggested actionable optimizations.
Marketing Executive at Kalanjiam Enterprises
March 1, 2025 - Present
Plan and execute integrated SEO and PPC campaigns to improve organic rankings and paid ad ROI; optimize Google Ads and Meta Ads campaigns with cost-effective bidding and targeted audience reach; conduct technical SEO audits using Screaming Frog and SEMrush to resolve crawl issues and improve site structure; implement GA4 tracking and Google Tag Manager configurations for conversion monitoring and funnel analysis; develop content strategies aligned with seasonal goals, conduct keyword research and competitor analysis; perform A/B testing on ad creatives, landing pages, and email campaigns to improve CTR and conversion rate; create KPI-driven performance reports using Google Data Studio.
Social Media Assistant at Applisen
March 1, 2025 - October 13, 2025
Scheduled and published cross-platform content via Hootsuite; increased engagement; assisted in planning and managing paid campaigns across Google Ads and Meta Ads; designed creatives using Adobe Creative Cloud and Canva for organic and paid promotions.
Digital Marketing Executive at Kalanjiam Enterprises
March 1, 2025 - Present
Plan and execute integrated SEO and PPC campaigns to improve organic rankings and ROI; optimize Google Ads and Meta Ads campaigns with cost-effective bidding and targeted reach; conduct technical SEO audits using Screaming Frog and SEMrush, resolve crawl issues and improve site structure; implement GA4 tracking and Google Tag Manager configurations for conversion monitoring and funnel analysis; develop content strategies aligned with seasonal marketing goals; perform A/B testing on ad creatives, landing pages, and email campaigns; create KPI-driven reports for stakeholders using Google Data Studio; work with UK-based client John Lewis & Partners.
Leadership & Additional Experience Manager (Part-Time) at Wingstop
October 1, 2024 - Present
Supervised store operations, managed 10+ staff schedules, and maintained 95% service satisfaction ratings.
Manager (Part-Time) at Wingstop
October 1, 2024 - Present
Lead daily store operations, manage staff schedules, and ensure high service quality. Coordinate with front-end and back-end teams to optimize guest experience and operational efficiency.
Part-Time Manager at Wingstop
October 1, 2024 - Present
Led daily store operations, managed staff schedules, and ensured high service quality; oversaw smooth front- and back-of-house coordination and performance.
Social Media Assistant at Applisen London
August 1, 2024 - March 1, 2025
Planned and scheduled cross-platform campaigns using Hootsuite, achieving 20% growth in engagement in three months.
SEO Optimizer at Spice Box
August 1, 2024 - October 13, 2025
Executed targeted SEO strategies, improving search rankings and website traffic. Managed Google Ads and Meta Ads campaigns for brand awareness and event promotion. Conducted keyword research, backlink building, and schema implementation to boost visibility. Analyzed campaign performance metrics and optimized accordingly.
SEO Optimizer at Spice Box
August 1, 2024 - October 13, 2025
Executed targeted SEO strategies, improving search rankings and site traffic; managed Google Ads and Meta Ads campaigns for brand awareness and event promotion; conducted keyword research, backlink building, and schema implementation; analyzed campaign performance metrics to inform optimization.
Student Brand Ambassador at Brunel University London
January 1, 2024 - Present
Promote university initiatives through digital campaigns and in-person events. Collaborate with marketing teams to enhance brand presence on social media and campus channels.
Student Brand Ambassador at Brunel University London
January 1, 2024 - Present
Promoted university initiatives through digital campaigns and in-person events; collaborated with marketing teams to enhance brand presence on social media.
YouTube SEO Specialist at Magnet Brains
December 1, 2023 - October 13, 2025
Increased YouTube subscriber base by 50% through keyword optimization and metadata enhancements. Used Ahrefs and TubeBuddy for video SEO audits and visibility improvements. Automated video upload workflows using Pabbly Connect.
YouTube SEO Specialist at Magnet Brains
December 1, 2023 - October 13, 2025
Increased YouTube subscriber base by 50% through keyword optimization and metadata enhancements; used Ahrefs and TubeBuddy for video SEO audits and visibility improvements; automated video upload workflows using Pabbly Connect.
Assistant Performance Marketing Analyst at Property Pistols
August 1, 2023 - October 13, 2025
Managed lead-generation PPC campaigns with optimized bidding strategies. Conducted A/B tests on ad copy and landing pages to improve conversion rates. Created in-depth campaign reports covering CTR, CPC, CPM, and ROAS.
Assistant Performance Marketing Analyst at Property Pistol
August 1, 2023 - October 13, 2025
Managed lead generation PPC campaigns with optimized bidding strategies; conducted A/B tests on ad copy and landing pages to improve conversion rates; created in-depth campaign reports covering CTR, CPC, CPM, and ROAS.
Assistant Performance Marketing Analyst at Property Pistol India
January 1, 2023 - August 1, 2023
Managed lead generation PPC campaigns across real estate portfolios, achieving 35% higher conversion rate. Conducted A/B tests on ad copy and landing pages to optimize CTR and minimize CPC. Delivered campaign performance reports for leadership review.

Education

MSc in Digital Marketing & Business Intelligence at Brunel University London
February 1, 2024 - March 1, 2025
B.Tech in Computer Science Engineering at Oriental Institute of Science & Technology
May 1, 2019 - March 1, 2023
MSc in Digital Marketing & Business Intelligence at Brunel University London
January 1, 2024 - March 1, 2025
B.Tech in Computer Science Engineering at Oriental Institute of Science & Technology, India
May 1, 2019 - March 1, 2023
MSc: Digital Marketing & Business Intelligence at Brunel University London
January 1, 2024 - March 1, 2025
B.Tech in Computer Science Engineering at Oriental Institute of Science & Technology - India
May 1, 2019 - March 1, 2023

Qualifications

Google Analytics 4 (GA4) & Google Tag Manager
January 11, 2030 - October 13, 2025
Email Marketing & Social Media Marketing
January 11, 2030 - October 13, 2025
HubSpot Academy Certifications
January 11, 2030 - October 13, 2025
Google Digital Garage
January 11, 2030 - October 13, 2025
Google Search Console Education
January 11, 2030 - October 13, 2025
Google Analytics 4 (GA4) & Google Tag Manager
January 11, 2030 - October 13, 2025
Learn PPC with Google Ads
January 11, 2030 - October 13, 2025
Email Marketing & Social Media Marketing (HubSpot Academy)
January 11, 2030 - October 13, 2025
Digital Marketing (Google Digital Garage)
January 11, 2030 - October 13, 2025
Google Search Console
January 11, 2030 - October 13, 2025
Google Analytics 4 (GA4) & Google Tag Manager
January 11, 2030 - February 9, 2026
Learn PPC with Google Ads
January 11, 2030 - February 9, 2026
Email Marketing & Social Media Marketing
January 11, 2030 - February 9, 2026
Digital Marketing, Google Digital Garage
January 11, 2030 - February 9, 2026
Google Search Console
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail

Skills

Experience Level