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Hi! I'm a Digital Marketing Specialist with a passion for SEO strategy, web content management, and website performance optimization. I love bridging the gap between creative and technical skill sets, using my knowledge in UX design, HTML/CSS, and project management to improve digital experiences. Over the years, I've successfully led SEO processes, managed multiple acquisition integrations, and enhanced digital content for enterprise-level platforms. I enjoy collaborating cross-functionally, mentoring team members, and optimizing workflows to drive measurable site visibility and engagement. Whether it's auditing websites, troubleshooting code, or creating effective digital strategies, I'm always keen to contribute to projects that make a real impact.…Hi! I'm a Digital Marketing Specialist with a passion for SEO strategy, web content management, and website performance optimization. I love bridging the gap between creative and technical skill sets, using my knowledge in UX design, HTML/CSS, and project management to improve digital experiences. Over the years, I've successfully led SEO processes, managed multiple acquisition integrations, and enhanced digital content for enterprise-level platforms. I enjoy collaborating cross-functionally, mentoring team members, and optimizing workflows to drive measurable site visibility and engagement. Whether it's auditing websites, troubleshooting code, or creating effective digital strategies, I'm always keen to contribute to projects that make a real impact.

Alexa Straws

Digital Marketer, SEO Expert, UX Designer, +3

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Hi! I'm a Digital Marketing Specialist with a passion for SEO strategy, web content management, and website performance optimization. I love bridging the gap between creative and technical skill sets, using my knowledge in UX design, HTML/CSS, and project management to improve digital experiences. Over the years, I've successfully led SEO processes, managed multiple acquisition integrations, and enhanced digital content for enterprise-level platforms. I enjoy collaborating cross-functionally, mentoring team members, and optimizing workflows to drive measurable site visibility and engagement. Whether it's auditing websites, troubleshooting code, or creating effective digital strategies, I'm always keen to contribute to projects that make a real impact.…Hi! I'm a Digital Marketing Specialist with a passion for SEO strategy, web content management, and website performance optimization. I love bridging the gap between creative and technical skill sets, using my knowledge in UX design, HTML/CSS, and project management to improve digital experiences. Over the years, I've successfully led SEO processes, managed multiple acquisition integrations, and enhanced digital content for enterprise-level platforms. I enjoy collaborating cross-functionally, mentoring team members, and optimizing workflows to drive measurable site visibility and engagement. Whether it's auditing websites, troubleshooting code, or creating effective digital strategies, I'm always keen to contribute to projects that make a real impact.

Available to hire

Hi! I’m a Digital Marketing Specialist with a passion for SEO strategy, web content management, and website performance optimization. I love bridging the gap between creative and technical skill sets, using my knowledge in UX design, HTML/CSS, and project management to improve digital experiences. Over the years, I’ve successfully led SEO processes, managed multiple acquisition integrations, and enhanced digital content for enterprise-level platforms.

I enjoy collaborating cross-functionally, mentoring team members, and optimizing workflows to drive measurable site visibility and engagement. Whether it’s auditing websites, troubleshooting code, or creating effective digital strategies, I’m always keen to contribute to projects that make a real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Specialist at CBIZ

April 30, 2025 - July 24, 2025

Led digital marketing strategies with a focus on SEO growth, acquisition integration, and content optimization across multiple service lines and websites. Spearheaded site-wide SEO improvements, collaborated with cross-functional teams to overhaul content and design, and co-led website expansion for company acquisitions. Monitored web analytics and SEO performance, created and maintained HTML for landing pages and Pardot templates, and worked closely with IT and design teams to identify and resolve system issues. Also trained and mentored marketing interns and ensured timely project execution through project management software.

National Digital Marketing Specialist at CBIZ

April 1, 2024 - July 24, 2025

Managed digital marketing initiatives focused on SEO strategy and website enhancements for national teams. Conducted website audits, assisted with content and design overhaul, and supported acquisition-related traffic monitoring and analysis. Collaborated with teams across functions to improve organic traffic and UX, and provided reports on actionable marketing trends to leadership.

Technical Solution Analyst at Cerner Corporation

December 31, 2021 - July 24, 2025

Provided functional and technical expertise for enterprise healthcare software applications. Resolved front- and back-end system issues via SQL queries and log file reviews. Delivered on-call support minimizing downtime and maintained software performance while communicating effectively with clients and internal teams. Developed client-facing documentation to streamline onboarding and support processes.

Web Content Intern at National Association of Insurance Commissioners

January 31, 2019 - July 24, 2025

Designed and tested HTML email templates and internal web content using Dreamweaver and Photoshop. Assisted in maintaining web content consistency, managed incoming requests, and contributed to project planning with timely digital communications delivery.

Travel Business Owner/Agent at Swift Getaways

October 1, 2024 - Present

Founded and grew a travel agency offering personalized travel planning and destination recommendations. Managed social media content creation and community engagement, designed and maintained the company website optimized for lead conversion, created visual assets to establish a professional brand, and provided high-touch client support to ensure seamless customer experiences.