I am a PMP-certified marketing and project management professional who specializes in digital strategy, brand development, and client acquisition. I help teams translate data-driven insights into creative campaigns that drive growth across B2B, B2C, and SaaS environments. I thrive when leading cross-functional initiatives and optimizing UX, SEO, and paid media to boost engagement and ROI. With a hands-on approach to content creation, brand strategy, and performance analytics, I deliver measurable results and strengthen brand visibility through integrated campaigns and collaborative leadership.

Alexandra Swayne

I am a PMP-certified marketing and project management professional who specializes in digital strategy, brand development, and client acquisition. I help teams translate data-driven insights into creative campaigns that drive growth across B2B, B2C, and SaaS environments. I thrive when leading cross-functional initiatives and optimizing UX, SEO, and paid media to boost engagement and ROI. With a hands-on approach to content creation, brand strategy, and performance analytics, I deliver measurable results and strengthen brand visibility through integrated campaigns and collaborative leadership.

Available to hire

I am a PMP-certified marketing and project management professional who specializes in digital strategy, brand development, and client acquisition. I help teams translate data-driven insights into creative campaigns that drive growth across B2B, B2C, and SaaS environments. I thrive when leading cross-functional initiatives and optimizing UX, SEO, and paid media to boost engagement and ROI.

With a hands-on approach to content creation, brand strategy, and performance analytics, I deliver measurable results and strengthen brand visibility through integrated campaigns and collaborative leadership.

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Language

English
Fluent

Work Experience

Founder & CEO at Sun Kissed Media
March 1, 2025 - Present
Lead a full-service marketing agency helping small and mid-sized businesses grow through digital marketing, creative content, and brand strategy. Increased client revenue and visibility through digital campaigns and social media growth. Created engaging content (reels, carousels, videos) to drive online engagement. Managed paid advertising, SEO, and email campaigns. Built brand collaborations and event promotions that strengthened community presence.
Marketing Project Manager at Altice USA
February 1, 2021 - March 1, 2024
Managed integrated marketing campaigns and cross-departmental initiatives for product launches and brand awareness. Executed strategic marketing plans that increased reach and market share. Partnered with sales, PR, and product teams to align messaging and goals. Analyzed performance data to optimize marketing outcomes and ROI. Directed content creation for digital platforms to maintain brand consistency.
Global Project Manager at MarketID
November 1, 2017 - June 1, 2019
Oversaw international marketing projects and campaigns across multiple industries. Developed and implemented multichannel marketing strategies for customer engagement. Collaborated with global teams on branding, content, and data-driven campaign optimization.
Digital Marketing & PPC Account Manager at Sales & Orders
January 1, 2017 - October 1, 2017
Managed PPC and SEO campaigns for e-commerce clients, boosting ROI and site traffic. Applied analytics and keyword optimization to improve ad performance and conversions.

Education

M.S. International Business Management & Project Management at Heriot-Watt University
January 11, 2030 - February 27, 2026
B.A. Mass Communications (Public Relations), Marketing Minor at Bloomsburg University of Pennsylvania
January 11, 2030 - February 27, 2026

Qualifications

Project Management Professional (PMP)
January 11, 2030 - February 27, 2026
SEO Certification – University of California, Davis
January 11, 2030 - February 27, 2026
UI/UX Design – California Institute of the Arts
January 11, 2030 - February 27, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services