Digital Marketing Strategist and Copywriter helping brands turn attention into measurable growth. I specialize in conversion-focused copywriting, SEO content, and marketing strategies that attract the right audience and turn visibility into customers.

Athanas McElson

5.0 (1 review)

Digital Marketing Strategist and Copywriter helping brands turn attention into measurable growth. I specialize in conversion-focused copywriting, SEO content, and marketing strategies that attract the right audience and turn visibility into customers.

Available to hire

Digital Marketing Strategist and Copywriter helping brands turn attention into measurable growth. I specialize in conversion-focused copywriting, SEO content, and marketing strategies that attract the right audience and turn visibility into customers.

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Language

Swahili
Fluent
English
Fluent

Work Experience

Content Creator and Editor at MUSTap Platform
January 1, 2025 - Present
Created bilingual content for Tap-Tech and Tap-Skill modules. Edited academic and technical documents for clarity and consistency. Produced recruiter-friendly service descriptions to support youth skill monetization.
SEO Copywriter at Freelance Projects
January 1, 2021 - Present
Wrote optimized website content for small businesses. Applied AIDA and HOBOCU frameworks to improve engagement. Delivered keyword-rich articles aligned with digital marketing goals.
Community Moderator at Cloudworkers Application Prep
January 1, 2024 - Present
Drafted and refined application statements for compliance. Edited chat moderation guidelines for clarity and professionalism. Ensured recruiter-friendly tone in all submissions.
Translator and Editor Volunteer at Local NGOs
January 1, 2024 - January 1, 2025
Translated community outreach materials into Swahili. Edited reports and proposals for grammar and readability. Helped NGOs communicate effectively with local audiences.
Content Creator & AI Prompt Specialist at Self-Employed
January 1, 2022 - Present
Designed and engineered high-quality prompts and instructional content to fine-tune and improve natural language understanding capabilities in large language models and generative AI systems. Curated, cleaned, and labeled diverse structured data sets for AI training, focusing on clarity, factual accuracy, linguistic diversity, and relevance to target use cases. Conducted rigorous quality assurance reviews of AI-generated outputs, verifying alignment with human standards, identifying hallucinations or inconsistencies, and iterating on prompts for better results. Built, maintained, and expanded reusable data sets for model testing, benchmarking, evaluation, and iterative fine-tuning of content generation systems. Created documentation and training materials to onboard and standardize new labelers.
Freelance Data Labeler & AI Trainer at Self-Employed
January 1, 2023 - Present
Annotated, labeled, and conducted quality reviews on large-scale data sets (text, images, audio, video) for machine learning and AI development initiatives, consistently meeting or exceeding project accuracy thresholds. Performed precise data labeling, categorization, bounding box annotation, semantic segmentation, and transcription while following detailed project-specific guidelines and ontology requirements. Collaborated with AI/ML engineers and project managers to refine annotation instructions and improve labeling consistency and dataset reliability. Participated in model evaluation cycles by comparing AI predictions against human-labeled ground truth and providing actionable feedback to reduce bias and improve performance. Created comprehensive documentation, reference guides, and training materials to onboard and standardize new labelers.

Education

High School Graduate at Mbeya Region, Tanzania
January 11, 2030 - March 6, 2026
Bachelor of Computer Science at Mbeya University Of Science And Technology, Mbeya, Tanzania
January 11, 2030 - March 10, 2026

Qualifications

Continuing professional development in translation, editing, and digital communication
January 11, 2030 - March 6, 2026
AI Data Annotation & Labeling
January 11, 2030 - March 10, 2026
HubSpot Marketing Automation Fundamentals
January 11, 2030 - March 10, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other