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Digital marketing professional with experience coordinating deliverables with external agencies, ensuring on-time execution and brand consistency. Skilled in creating and maintaining brand assets across multiple brands, and supporting weekly performance reporting using Power BI with KPI tracking and insights extraction. Background includes performance marketing campaign management (Meta Ads, Google Ads), content scheduling and reporting across social channels, and end-to-end e-commerce website development and SEO (on-page) using Wix/website and tools. Communicates effectively with multiple stakeholders and supports presentations and day-to-day marketing operations.…Digital marketing professional with experience coordinating deliverables with external agencies, ensuring on-time execution and brand consistency. Skilled in creating and maintaining brand assets across multiple brands, and supporting weekly performance reporting using Power BI with KPI tracking and insights extraction. Background includes performance marketing campaign management (Meta Ads, Google Ads), content scheduling and reporting across social channels, and end-to-end e-commerce website development and SEO (on-page) using Wix/website and tools. Communicates effectively with multiple stakeholders and supports presentations and day-to-day marketing operations.

Athina Maria Vgenopoulou

Digital Marketer, Project Manager, Social Media Manager, +1

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Digital marketing professional with experience coordinating deliverables with external agencies, ensuring on-time execution and brand consistency. Skilled in creating and maintaining brand assets across multiple brands, and supporting weekly performance reporting using Power BI with KPI tracking and insights extraction. Background includes performance marketing campaign management (Meta Ads, Google Ads), content scheduling and reporting across social channels, and end-to-end e-commerce website development and SEO (on-page) using Wix/website and tools. Communicates effectively with multiple stakeholders and supports presentations and day-to-day marketing operations.…Digital marketing professional with experience coordinating deliverables with external agencies, ensuring on-time execution and brand consistency. Skilled in creating and maintaining brand assets across multiple brands, and supporting weekly performance reporting using Power BI with KPI tracking and insights extraction. Background includes performance marketing campaign management (Meta Ads, Google Ads), content scheduling and reporting across social channels, and end-to-end e-commerce website development and SEO (on-page) using Wix/website and tools. Communicates effectively with multiple stakeholders and supports presentations and day-to-day marketing operations.

Available to hire

Digital marketing professional with experience coordinating deliverables with external agencies, ensuring on-time execution and brand consistency. Skilled in creating and maintaining brand assets across multiple brands, and supporting weekly performance reporting using Power BI with KPI tracking and insights extraction.

Background includes performance marketing campaign management (Meta Ads, Google Ads), content scheduling and reporting across social channels, and end-to-end e-commerce website development and SEO (on-page) using Wix/website and tools. Communicates effectively with multiple stakeholders and supports presentations and day-to-day marketing operations.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

Greek, Modern

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

People Branding & Communication Trainee at Radisson Hotel Group

April 1, 2026 - Present

Supported global digital communication campaigns reaching 75,000+ employees worldwide. Created and scheduled digital content across LinkedIn, TikTok, newsletters, and internal communication platforms. Tracked campaign performance using engagement, reach, impressions, and CTR metrics to improve future campaigns. Coordinated content production with global stakeholders while maintaining brand consistency and prepared campaign reports and presentations for employer branding initiatives.

Portfolio Development & Brand/Performance Marketing Support (Digital Marketing Work Experience) at Coca-Cola HBC Greece

November 2, 2025 - February 1, 2026

Coordinated deliverables with an external advertising agency to ensure timely execution and brand consistency. Created and updated brand materials and product assets for 5 brands (packshots, logistics forms, internal documentation). Supported weekly brand performance reporting using Power BI, tracking results and extracting insights. Assisted with presentations and day-to-day marketing operations across multiple stakeholders.

Digital Marketing Plan & E-commerce Website Developer (Group Project) at AUEB (Group Project)

January 1, 2021 - Present

Conducted competitor and audience analysis and developed social-first adapted messaging. Managed Meta Ads and Google Ads campaigns and monitored KPIs via Google Analytics, improving engagement and generating measurable traffic. Built a fully functional e-commerce website from concept to launch using Wix, including store structure, navigation, collections, product pages, pricing, SKUs, and variants; implemented UX improvements and mobile responsiveness. Performed keyword research with Google Keyword Planner, implemented on-page SEO (title tags/meta descriptions/keyword optimization), produced SEO-focused blog content, and developed promotional campaigns (coupons, email marketing, marketing automation). Configured customer contact management and automated customer communication workflows.