I am a versatile business development and product leadership professional with 18+ years of experience across consumer electronics, telecommunications, and education sectors. I excel at shaping market-led strategies, driving GTM execution, managing multi-disciplinary teams, and building high-impact partnerships. I thrive in dynamic markets where data-driven insights meet practical execution—leading with an entrepreneurial mindset, strong stakeholder management, and a focus on delivering measurable growth and value for customers and the business.…

Muhammad Atif Qadri

I am a versatile business development and product leadership professional with 18+ years of experience across consumer electronics, telecommunications, and education sectors. I excel at shaping market-led strategies, driving GTM execution, managing multi-disciplinary teams, and building high-impact partnerships. I thrive in dynamic markets where data-driven insights meet practical execution—leading with an entrepreneurial mindset, strong stakeholder management, and a focus on delivering measurable growth and value for customers and the business.…

Available to hire

I am a versatile business development and product leadership professional with 18+ years of experience across consumer electronics, telecommunications, and education sectors. I excel at shaping market-led strategies, driving GTM execution, managing multi-disciplinary teams, and building high-impact partnerships.

I thrive in dynamic markets where data-driven insights meet practical execution—leading with an entrepreneurial mindset, strong stakeholder management, and a focus on delivering measurable growth and value for customers and the business.

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Skills

Experience Level

Language

English
Fluent
Urdu
Advanced
Arabic
Intermediate

Work Experience

Business Development Manager (Examinations) at British Council
February 1, 2021 - Present
Developed and delivered a multi-year market-led, cross-portfolio business development and sales strategy for Examinations; led go-to-market planning, demand generation, and account management; built education reform opportunities; focused on achieving targets for margin, income, and uptake while managing diverse stakeholders.
Business Development Manager (Examinations) at British Council
February 1, 2021 - Present
Develop and deliver multi-year market-led, cross-portfolio business development and sales strategy for Examinations; lead go-to-market planning, sales and account management of assessment and education reform opportunities; achieve targets on margin, income, impact and take-up; ensure sound costing and terms; manage stakeholder relationships and deliver surplus targets; oversee monthly delivery of diverse responsibilities.
Business Development Manager (Examination & English Assessment) at British Council
February 1, 2021 - Present
Role to develop and deliver multi-year market-led, integrated cross-portfolio business development and sales strategy aligned with global/regional exams strategy. Responsible for building and managing demand, go-to-market planning, sales and account management of assessment and education reform opportunities.
Senior Manager (Sales & Distribution) at Itel Mobile (Transsion Holdings)
January 31, 2021 - October 8, 2025
Managed an annual operating plan of $150M with national distributors; led GTM strategy and PRM rollout; coordinated stock planning for CBU/SKD with local factories; oversaw monthly sales planning, team management, and retail activation support.
Senior Manager (Sales & Distribution) at Itel Mobile (Transsion Holdings)
January 31, 2021 - October 8, 2025
Manage Annual Operating Plan of $150M with National Authorized Distributor; GTM Strategy, PRM Roll-out & Operational planning; lead monthly stock planning to National Distributor(s) and local factories; sales planning & team management; support function: Retail Sales management (Branding, POS deployment, BTL Activations).
Senior Manager (Sales & Distribution) at Itel Mobile (Transsion Holdings)
January 31, 2021 - October 8, 2025
Managed Annual Operating Plan of $150M with National Authorized Distributor; led GTM strategy, PRM rollout, and operational planning. Led monthly stock allocation for CBU/SKD with national distributors, and oversaw sales planning, team management, plus support functions (retail sales management, branding, POS deployment, and BTL activations).
Business Unit Head (LG Electronics) at Inovi Technologies
March 31, 2019 - October 8, 2025
Managed a $50M annual portfolio; led business planning, SKD/CBU strategy, GTM and PRM planning; built and directed a sales force of 30 across Pakistan; drove channel and product strategies for LG brands.
Business Unit Head (LG Electronics) at Inovi Technologies
March 31, 2019 - October 8, 2025
Responsible for overall business portfolio of $50M per year; lead business planning, CK/SKD plan setup for AC/LED; devising GTM Strategy, PRM Planning / Sales, Marketing & Operational planning; team building & management of sales force of 30 personnel across Pakistan.
Business Unit Head (LG Electronics) at INOVI Technologies
March 31, 2019 - October 8, 2025
Responsible for the $50M annual business portfolio; led business planning, SKD setup, GTM/PRM planning, sales, marketing & operations; built and managed a sales force of 30 across Pakistan.
E-Marketplace Manager (Consumer Electronics / Innovative Products / Gadgets) at Mindtosite
September 30, 2017 - October 8, 2025
Led end-to-end product management, supplier onboarding, and revenue generation with gross margin deliverables (AED 2.5M per month); managed a 5-person team; coordinated marketplace promotions and supplier relationships to optimize listings and performance.
E-Marketplace Manager (Consumer Electronics / Innovative Products / Gadgets) at Mindtosite
September 30, 2017 - October 8, 2025
Entire Product Management, sourcing of Suppliers, Revenue Generation with Gross margin deliverables; development & deployment of workflows / KPI processes; onboarding & management of local & international suppliers/partners; lead internal sales, procurement, marketing & customer services team (5 people); collaboration with marketplace suppliers to source innovative product, ensure best cost, product listings and promotions; analyze marketplaces and recommend initiatives to improve performance.
E-Marketplace Manager (Consumer Electronics / Innovative Products / Gadgets) at Mindtosite
September 30, 2017 - October 8, 2025
Managed end-to-end product management, supplier onboarding, and revenue generation with gross margin targets (AED 2.5M per month). Led onboarding and management of local and international suppliers, and guided internal teams (sales, procurement, marketing, customer service). Analyzed marketplace performance and collaborated with suppliers to optimize listings and promotions.
Product Manager at Redington Gulf
September 30, 2016 - October 8, 2025
Product/Sales management of tablet brands with $50M revenue responsibility; defined product pricing, promotions and channel strategy; managed stock planning and promotions; delivered the gross margin target of 3.18% for 2014-2015; led in-store campaigns and sales training across retailers.
Product Manager at Redington Gulf
September 30, 2016 - October 8, 2025
Product, Pricing / Promotion & Channel strategy with Vendor for assigned markets and channels; management of Product Sales Revenue $50M for Tablet Brands (Lenovo, Asus, Acer, Huawei); timely ordering and forecasting; PSI review for stock, order planning and Gross Margin simulations; delivered Gross Margin Target of 3.18% for 2014–2015; responsible for trade marketing across 10 Power Retailers and Hypermarkets; conceptualized in-store promotional campaigns; impart product training to sales teams.
Product Manager at Redington Gulf
September 30, 2016 - October 8, 2025
Owned product/sales management for Tablet brands with $50M revenue; managed product pricing, promotions, and channel strategy; achieved gross margin target and led in-store campaigns; trained sales teams and conducted weekly reviews with retailers.
Country Product Manager at ASUS Middle East FZCO (UAE)
November 30, 2014 - October 8, 2025
Built and developed All-in-One/Desktop product line for UAE/KSA/Levant/Africa; established 3 regional distributors; maximized visibility at major retailers and achieved significant sales growth; led MOE tender won for $1.5M; launched and grew commercial desktop business worth ~$1M.
Country Product Manager at ASUS Middle East FZCO (UAE) - ASUSTeK Computer Inc.
November 30, 2014 - October 8, 2025
Responsible for Desktop / All-in-One product line for UAE / KSA / Levant / Africa region; 4P / 3C Planning; set-up Channel / Business structure for AIO / DT PC with 3 regional distributors; maximize product visibility across 3 Power Retailers; achieved $2M in AIO sales; led MOE tender for first major corporate AIO PC order ($1.5M); established Commercial Desktop business with projects worth $1M.
Country Product Manager at Asus Middle East FZCO (UAE) - ASUSTeK Computer Inc.
November 30, 2014 - October 8, 2025
Built 4P/3C planning for All-in-One/Desktop category; established channel structure with three regional distributors; maximized product visibility with major retailers; contributed to $2M in sales with 120% YOY growth; led MOE tender engagements.
Senior Product Manager (Home Appliances and Air Conditioner) at LG Electronics Pakistan
September 30, 2012 - October 8, 2025
Led key account management, strategic marketing and planning; launched Healthcare No Frost refrigerators; planned and executed regional relaunch of AC/home appliances across five cities; managed a $5M marketing budget.
Senior Product Manager (Home Appliances and Air Conditioner) at LG Electronics Pakistan
September 30, 2012 - October 8, 2025
Senior Product Manager for Home Appliances and Air Conditioner; key account management, strategic marketing & planning, business development, pricing, sales forecasting, marketing budget management; launched Healthcare product line of No Frost Refrigerators; planning and executing relaunch of AC / home appliance business in 5 major cities; managed annual marketing budget of $5M; Award: Employee of the Quarter 2010.
Senior Product Manager (Home Appliances and Air Conditioner) at LG Electronics Pakistan (LGEPK)
September 30, 2012 - October 8, 2025
Key account management, strategic marketing & planning, business development, pricing, and sales forecasting; launched Healthcare product line; managed marketing budget of $5M; recognized as Employee of the Quarter in 2010.
Product Manager (I.T Product / TV) at LG Electronics Pakistan
February 28, 2009 - October 8, 2025
Transformed IT product line through distributor collaboration, channel development and annual marketing calendar; achieved 38% YoY growth with $5.5M in monitors sales; expanded market share from 27% to 32% in 2005; established SOPs and cross-regional communication with head office.
Product Manager (IT Product / TV) at LG Electronics Pakistan
February 28, 2009 - October 8, 2025
Early career role leading IT product lines; revamped IT business with distributor teams nationwide; launched channel programs, pricing, and promotions; grew YOY sales and market share; managed SOPs and KPI-based reviews with a 10-person sales force.
Product Manager (IT Product / TV) at LG Electronics Pakistan
February 1, 2009 - October 8, 2025
Product Manager for IT Product / TV; responsible for business development of IT Product line with over $10 million annual sales; PRM rollout planning, pricing, yearly marketing calendar, channel development / management; imparted knowledge to partner and channel sales force; achieved YOY growth 38% with $5.5M sales (Monitors) in 1 year; expanded LG monitors market share from 27% to 32%; established SOPs and communications between head office and regional offices; highest sales figures of $7M in a year; managed marketing budget of $1M.

Education

Master of Business Administration (MBA) at Hamdard Institute of Management Sciences
January 1, 2003 - December 31, 2003
Bachelor of Business Administration (BBA) at Hamdard Institute of Management Sciences
September 1, 1999 - June 30, 2002
Master of Business Administration at Hamdard Institute of Management Sciences
January 1, 2003 - December 1, 2003
Bachelor of Business Administration at Hamdard Institute of Management Sciences
September 1, 1999 - June 1, 2002
Masters in Business Administration at Hamdard Institute of Management Sciences
January 1, 2003 - December 31, 2003
Bachelors in Business Administration at Hamdard Institute of Management Sciences
September 1, 1999 - June 30, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Professional Services, Consumer Goods, Retail, Telecommunications, Computers & Electronics, Wholesale & Distribution, Manufacturing, Media & Entertainment

Skills

Experience Level